Holly Tastad-Pozel Pre-Listing Presentation

PRE-LISTINGpresentation

An Introductory Discussion On Listing Your Property

PRESENTED BY Holly Tastad-Pozel

Holly thoroughly enjoys her life in Boise having made the move to the Treasure Valley almost 30 years ago. Her move into the Real Estate world over 15 years ago was a natural one after a 25-year career in law firm management. With this solid base as her guide, she manages the process every step of the way to navigate through the transaction and provide the information her clients need to make the best, most informed decisions.

She knows it is important her clients put their trust in her to help realize their dreams. She spends a lot of time getting to know them and helps establish their personal priorities when they are looking to buy or sell. Data is gathered and carefully analyzed, communication with cooperating listing or buyer’s agents is maintained to minimize disruptions and head off problems before they happen.

The ultimate goal is a smooth, seamless, but most importantly, successful closing. Working with a top-notch team of professionals, from photographers, stagers, handy man services, Inspectors, Title Offices and Lenders, she pulls it all together while maintaining contract integrity and mindfulness of critical dates to keep the transaction on track. Buying or selling a home can be scary but partnering with Holly puts a strong advocate in her client’s corner.

My Biography holly tastad-pozel

hollytastadpozel.grouponesothebysrealty.com

Why List With Me?

BRAND POWER

Group One Sotheby’s International Realty is the only real estate brokerage in the Treasure Valley with the power & prestige of the iconic Sotheby’s brand. Combined with exclusive status as Board of Regents members in the Who’s Who in Luxury Real Estate network we offer unparalleled access to qualified people and distinctive properties around the world.

MARKETING

We are committed to providing the highest level of presentation. This dedication is manifested through purposeful high-definition photography, innovative print & digital campaigns, and access to the industry’s leading websites.

UNRIVALED EXPOSURE

Presence on the #1 most trafficked website for Luxury Real Estate, sothebysrealty. com. Additional online syndication strategically displays your property to a qualified, worldwide audience of the most likely buyers.

KNOWLEDGE & EXPERTISE

We have the professional experience, education, & skill required to obtain top dollar for your property, along with a devotion to represent your best interests.

LUXURY SERVICE

The Sotheby’s brand is synonymous with best-in-class service. For us “Luxury” is defined by a legacy of providing an unmatched experience to every client, regardless of area or price point. I vow to be transparent through the selling process and communicate your property’s market position, online traffic, feedback, and negotiations.

What My Clients Have to Say

“As a first time home buyer, I was very nervous about the entire home buying process. Holly was able to take the time to walk me through everything, and make sure everything was clear and lined up exactly how we had talked about.”

— SHANE L.

“Holly found our dream house in the first 3 hours! She had a great understanding of what we were looking for and the 3rd house we looked at was it! She also got it to us for under the asking amount!!! To top that off, it appraised a whole lot higher than what we paid. We would recommend Holly to anyone and have already. Great personality, on time, returns emails and phone calls quickly, everything you want in an agent!”

— DAVID B.

“I was looking to purchase a house in Boise and Holly came highly recommended by a friend of mine, and I feel very lucky for the recommendation. She was on top of it, got me what I was looking for and made it easy for me every step of the way.” —

CHANTAL H.

“Holly has helped us purchase our residence in Eagle and a rental purchase and subsequent sale in Boise. Holly has all the knowledge needed, is honest, and very hardworking to get her clients satisfied. I often question realtors integrity, but with Holly we trust her completely.”

— JAY G.

“Holly is prompt, responsive, knowledgeable, personable, and has helped me get the results I wanted when selling and purchasing homes. She follows through, keeps things on schedule, and made the entire process of being under contract in both selling and purchasing homes in less than a week virtually stress-free!”

— LISA O.

Our Marketing Plan

PRIOR TO PUBLISHING LISTING

• Prepare Comparative Market Analysis

• Sign Listing Documents

• Evaluate Staging

• Schedule Professional Photography

• 3D Tour, If Applicable

• Flyers & Brochures Prepared

IMMEDIATELY AFTER LISTING

• Property Entered On Local Multiple Listing

Service/SIR Network & Syndication

• Key & Key Box Installed

• Signage Installed

• Preliminary Title Report Ordered

• Listing Syndication To Top Real Estate Websites

1ST WEEK AFTER LISTING

• Listing Announcement Sent To Active Agents In The Area

• Prepare Open House Ads, If Applicable

• Prepare Newspaper/Magazine/Digital Ads, If Applicable

• Set Up Online Traffic Reporting

• Provide Agent Feedback

• Coordinate Showings

EVERY 30 DAYS AFTER LISTING

• Update Comparative Market Analysis

• Review C.M.A With Seller

• Review Marketing Plan With Seller

• Consider Price Adjustment

• Announce New Price, If Applicable

AS NEEDED UNTIL ACCEPTED

OFFER

• Distribute Online Marketing

• Provide Seller With Showing Feedback

• Qualify Leads As Serious Vs. Curious

• Present Offers To Seller

• Skillfully Negotiate To Best Represent Client

AFTER ACCEPTED OFFER

• Send Seller’s Disclosure Forms To Buyer

• Verify & Submit Paperwork

• Verify Buyer’s Earnest Money Deposit

• Schedule Home Inspections And Appraisal, If Applicable

• Monitor Contract Deadlines & Obligations

• Coordinate With Buyer’s Lender & Title Companies

• Assist Seller With Transferring Utilities

• Schedule Closing With Title Company

ONE WEEK AFTER CLOSING

• Check-In With Clients

• Ask Seller Feedback To Improve Service

• Ask For Feedback On Marketing Plan

• Ask For Referrals/Testimonials

Preparing Your Home to Sell

GENERAL AREAS

• Clean the entire house and remove clutter (vacuum, mop, clean all counter tops and wash windows).

• Keep all lights and lamps on. Be sure to turn on under cabinet lights and other decorative lights.

• Replace all burned out light bulbs.

• Light bulbs should be the same color/ temperature.

• Keep ceiling fans off for the duration of the photo shoot.

• Televisions and computer screens should be off for the duration of the shoot.

• Open all blinds and window coverings (unless undesirable view).

• Shutters should be open to expose the maximum amount of window but should not be drawn up completely.

• If your property has views that can be seen from the interior, be sure to clean all windows and remove screens if possible.

• Remove as many personal and family photographs as possible.

• Remove small rugs to show flooring.

FRONT EXTERIOR

• Close garage doors.

• Remove cars from driveways and front curb.

• Tidy landscaping and remove clutter (cut, mow,

rake, hide toys, etc.).

• Remove empty planters.

• Remove hoses.

• Place trash cans inside garage or shed.

BACK EXTERIOR

• Clean and sweep patio.

• Straighten and clean outdoor furniture.

• Remove or replace faded outdoor cushions.

• Remove toys.

• Clean pool and remove automatic pool cleaners.

• Turn on all pool and any water features.

• Remove hoses.

• Remove trash cans.

• Hide pool toys and equipment.

KITCHEN

• Clear counter tops of non-decorative items.

• Remove all refrigerator magnets and decorations.

• Hide garbage cans in pantry or closet.

• Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle.

• Remove distracting over-cabinet decorations.

• Remove napkins, paper towels, spices, oils.

DINING ROOM

• Clear, dust and polish table.

• Straighten and evenly space chairs.

• Remove child seats or booster chairs.

LIVING ROOM

• Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys).

• Declutter the fireplace mantle.

• Fluff and straighten furniture pillows.

• Remove toys and electronics.

• Hide all wires.

PRIMARY BEDROOM

• Make bed, straighten bed skirts and fluff pillows.

• Iron or press linens.

• Remove all personal non-decorative items from night stands.

• Remove electronics and wires.

• Remove clutter from dressers and other surfaces.

• Remove family photos.

• Clean under bed.

SPARE ROOMS

• Remove names and family photos from walls.

• Remove posters, logos and stickers.

• Remove any trash cans and laundry bins.

• Clean under the bed.

• Make beds.

• Remove or organize toys.

BATHROOMS

• Clean bathroom (clean mirror, counters, straighten towels).

• Remove all personal items.

• Remove all non-decorative items (soap, toothbrushes, medications, etc.).

• Close closet doors.

• Remove shampoo, soap, wash cloths, etc. from bathtubs and showers.

• Remove used towels.

• Remove rugs and floor mats.

PETS

• Hide pet bowls in garage or closet.

• Hide pet toys and beds in closet.

• Keep pets in a hidden crate or outside.

• Clean pet waste and toys out of backyard.

Support Staff

The staff and management of Group One Sotheby’s International Realty are a devoted team of talented, diverse individuals who have combined their efforts to deliver the most effective real estate services to our clients. Every property we represent benefits from the support of a dynamic, full-service approach. This includes in-house marketing, transaction coordination, operations, relocation, and legal services, to partnerships with the highest-quality photography, videography, staging professionals, and more.

FULL-SERVICE SUPPORT STAFF

In-House Contract Support

President, Principal Broker

Business Development Director

Marketing Operations Relocation

Executive Vice President

Transaction Management

Property Management

Accounting

Significant Sales

$ 1,075,000

660 W Headwaters Dr. Eagle, Idaho

$

3691 Bonnie Ln. Boise, Idaho

A SELECTION OF SIGNIFICANT SALES (CONT.)

A SELECTION OF SIGNIFICANT SALES (CONT.)

$ 1,025,000 1405 N Promontory Rd. Boise, Idaho