Barkleigh Vendor Kit 2022

Page 1

2022 Vendor Information


REASONS TO

COMPETITION

SPONSORSHIPS

SPONSOR

SHOW SUPPORT

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.11 • NOVEMBER 2018

WWW. GROOMERTOGROO MER .COM

AKC

S.A.F.E.

SALON

PROGRAM HOW DO YOU K NOW WHEN

TO FIRE AN

EMPLOYEE BREAKING

THE CYCLE

Groomers show INCREDIBLE LOYALTY to the companies that back their industry.

Photo by Aninal Photography

HAVE AN IMPACT

BEST IN SHOW BEST ALL AROUND BREED TOURNAMENT SESSIONS • WIRE COATED

The utmost active and motivated pet professionals with the most buying power attend Barkleigh shows.

Sponsors gain exclusive and unique exposure unavailable to standard exhibitors.

SPONSORSHIPS include but are not limited to:

2

SPORTING & SALON FREESTYLE

POODLE

ALL OTHER PUREBREED

RESCUE ROUND UP CREATIVE STYLING UP & COMING CREATIVE SPECIALTY AWARDS • BEST TRANSFORMATION

SET YOURSELF APART

ADDITIONAL

Wahl Best In Show Competition winner, Michelle Breen at Groom Expo 2018

BEST SCISSORING

COMPASSION

BREED SPECIFIC

BEST FIRST TIMER

• EVENING EVENT • VIDEO WALL ADVERTISING • LOBBY DISPLAY CASE • SELFIE PHOTOBOOTH • EDUCATION PROGRAM

• AT DOOR SCHEDULE • CENTRAL BARK • SHOW LUNCHEONS • CONTEST RING • VIP LOUNGE


VIDEO WALL

EXHIBITOR

GUIDELINES

ADVERTISING

At Groom Expo West, Intergroom, and Groom Expo, the 17 ft by 10 ft Video Wall will feature short, casual video advertisements of your show specials.

All materials must remain within the dimensions of your purchased exhibitor space

Nothing may be placed or hung on exterior side walls

No product or materials may be placed in aisles*

Side walls cannot extend more than 3’ from back drape

Aisles shall remain clearly visible with no obstructions to fellow exhibitors and attendees

No solicitation of products/ services outside of your purchased exhibitor space

All exhibitors must adhere to set– up/tear–down schedule found in the provided exhibitor packet

Proof of insurance MUST be available upon request

Exhibitors must complete appropriate show booth app to exhibit at any Barkleigh show

Exhibitor agrees to NOT hold or sponsor an event within 100 miles of the show, 3 days BEFORE or AFTER Barkleigh show

* Unless additional miscellaneous space is arranged and purchased separately prior to day of show

EASY & INEXPENSIVE WAY TO INCREASE TRAFFIC TO YOUR BOOTH with a simple video shot on your own smartphone!

EXHIBITORS IN VIOLATION OF THESE GUIDELINES MAY BE SUBJECT TO REMOVAL WITHOUT REFUND AND/ OR ADDITIONAL FEES

Custom SPONSORSHIPS CAN BE MADE TO

FIT EVERY GOAL & BUDGET

For more sponsorship details or if featured options do not suit your needs, custom sponsorships can be constructed!

Contact alex@barkleigh.com for all sponsorship details 3


10’ x 10’ BOOTH INFORMATION

8 ft 3 ft 5 ft 8 ft

10 ft

3 ft

Line of Sight

7 ft 5 ft

10 ft 3 ft

8 ft

10 ft 5 ft

5 ft

10 ft 3 ft

Corner

8 ft

5 ft 8 ft

6 ft

Standard

5 ft

3 ft

20ft

AVAILABLE AT

Economy

Aisle

Aisle

10 ft

Aisle

End Cap

Sponsored by

and daycare

4

EXPO

Corner

Standard

Economy

End Cap

10’ wide by 10’ deep.

10’ wide by 10’ deep.

6’ wide by 8’ deep.

20’ wide by 10’ deep.

Open on two sides.

Open on front side.

Open on front side.

Open on three sides.

INCLUDES:

INCLUDES:

INCLUDES:

INCLUDES:

• 6’ table

• 6’ table

• 4’ table

• Two 6’ tables

• Two chairs

• Two chairs

• Two chairs

• Four chairs

• Trash can

• Trash can

• Trash can

• Trash can

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 3’ high side rails

• 3’ high side rails

• 3’ high side rails


10’ x 8’ BOOTH

INFORMATION

8 ft 3 ft 5 ft 8 ft

8 ft

3 ft

Line of Sight

5 ft 5 ft

10 ft 3 ft

8 ft

8 ft 5 ft

5 ft

10 ft 3 ft

Corner

8 ft

5 ft 8 ft

6 ft

Standard

5 ft

3 ft

16 ft

AVAILABLE AT

Economy

Aisle

Aisle

10 ft

Aisle

End Cap

Corner

Standard

Economy

End Cap

10’ wide by 8’ deep.

10’ wide by 8’ deep.

6’ wide by 8’ deep.

16’ wide by 10’ deep.

Open on two sides.

Open on front side.

Open on front side.

Open on three sides.

INCLUDES:

INCLUDES:

INCLUDES:

INCLUDES:

• 6’ table

• 6’ table

• 4’ table

• Two 6’ tables

• Two chairs

• Two chairs

• Two chairs

• Four chairs

• Trash can

• Trash can

• Trash can

• Trash can

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 3’ high side rails

• 3’ high side rails

• 3’ high side rails

5


FEBRUARY 17-20, 2022 SET UP DAY: FEBRUARY 17 TRADE SHOW: FEBRUARY 18–20

PASADENA, CALIFORNIA

AS SEEN ON THE

DOCUMENTARY “DOGS” PASADENA CONVENTION CENTER

300 East Green Street • Pasadena, CA 91101

SHERATON PASADENA HOTEL

303 East Cordova Street • Pasadena, CA 91101

(888) 236-2427 for reservations

WHO ATTENDS GROOM EXPO WEST? 2019 AT TENDANCE

4,589 ATTENDEES REPRESENTED

31 STATES & 6 COUNTRIES Over 87% of attendees were from California. International pet care professionals traveled from Canada, China, Denmark, Japan, Mexico and Puerto Rico.

6

PRIMARY BUSINESS

61% CLAIM GROOMING

}

19%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

46% GROOMING

15% BOARDING

24%

13% BOUTIQUE/SPA

15%

RETAIL MOBILE

14% DAYCARE 11% PET SITTING 9% TRAINING 5% VETERINARY SERVICES


2019 VENDOR ATTENDANCE 152 BOOTHS • 109 COMPANIES BOOTH RATES

MARKETING OPPORTUNITIES

STANDARD 10’ X 8’ $1,800

BREED TOURNAMENT SESSIONS

$2,095

CORNER 10’ X 8’

$4,795

END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ISLAND 30’ X 16’ (6 BOOTHS)

$11,300 $14,750 $995

ECONOMY 6’ X 8’

WIRE COATED BREED POODLE

SPORTING & SALON FREESTYLE ALL OTHER PUREBREED

COMPETITION SPONSORSHIPS BEST IN SHOW

BEST ALL AROUND CREATIVE

RESCUE ROUND-UP

BEST TRANSFORMATION

Hall is not carpeted.

COMPASSION AWARD BEST SCISSORING

ADVERTISING SHOW PROGRAM

ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH

EDUCATION PROGRAM

VIDEO WALL ADVERTISING CONTEST RING

EVENING EVENTS

15,000 printed & mailed within a 200–mile radius of Pasadena and to others by request. 32 page magazine format. See booth application for more information.

Custom

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Contact alex@barkleigh.com for all sponsorship details

7


MARCH 24–27, 2022 SET UP DAY: MARCH 24 TRADE SHOW: MARCH 25–27

TACOMA, WASHINGTON

BREATHTAKING ALPINE REGION! HOTEL MURANO BICENTENNIAL PAVILION 1320 Broadway Plaza Tacoma, WA 98402

(253) 591-4145 for reservations

WHO ATTENDS THE NORTHWEST GROOMING SHOW?

2019 AT TENDANCE

1,244 ATTENDEES REPRESENTED

28 STATES & 1 COUNTRY Over 65% of attendees were from Washington State. International pet care professionals traveled from Canada.

8

PRIMARY BUSINESS

67% CLAIM GROOMING

}

11%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

54% GROOMING

14% BOARDING

31%

11% BOUTIQUE/SPA

RETAIL

15% DAYCARE

14% TRAINING 11% MOBILE 9% PET SITTING 5% VETERINARY SERVICES


2019 VENDOR ATTENDANCE

57 BOOTHS • 46 COMPANIES

BOOTH RATES

MARKETING OPPORTUNITIES

STANDARD 10’ X 8’ $995

BREED TOURNAMENT SESSIONS WIRE COATED BREED POODLE

CORNER 10’ X 8’

$1,195

SPORTING & SALON FREESTYLE

END CAP 16’ X 10’

$2,595

COMPETITION SPONSORSHIPS

ALL OTHER PUREBREED

BEST IN SHOW

BEST ALL AROUND CREATIVE OPEN

Hall is carpeted.

CREATIVE UP & COMING RESCUE ROUND-UP

ADVERTISING PROGRAM ADS

BEST TRANSFORMATION AWARD COMPASSION AWARD

BEST SCISSORING AWARD

ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH

EDUCATION PROGRAM DO-IT-ALL LOUNGE

15,000 printed & mailed within a 200–mile radius of Tacoma and to others by request. 20 page magazine format. See booth application for more information.

Custom

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact alex@barkleigh.com for all sponsorship details

9


MARCH 31-

APRIL 3, 2022 SET UP DAY: MARCH 31 TRADE SHOW: APRIL 1–3

SECAUCUS,

NEW JERSEY

Sponsored by

TAP IN TO THE NEW YORK MARKET! MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. • Secaucus, New Jersey 07094

(200) 864-7300 for reservations

WHO ATTENDS INTERGROOM?

2019 AT TENDANCE

2,802 ATTENDEES REPRESENTED

31 STATES & 5 COUNTRIES Over 64% of attendees were from New Jersey/ New York. International pet care professionals traveled from Brazil, China, Canada, Norway and Japan.

10

PRIMARY BUSINESS

67% CLAIM GROOMING

}

18%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

15%% GROOMING 42 28%54%DAYCARE DAYCARE

31% RETAIL

16%

14% BOARDING 14% TRAINING 11% BOUTIQUE/SPA

GROOMING (IN SHOP)

11% MOBILE

BOARDING

5% VETERINARY SERVICES

9% PET SITTING


2019 VENDOR AT TENDANCE

105 BOOTHS • 75 COMPANIES Sponsored by

BOOTH RATES

MARKETING OPPORTUNITIES

STANDARD 10’ X 10’ $2,150

COMPETITION SPONSORSHIPS* NAMING

$2,500

PREMIUM END 10’ X 10’

RISING STAR MENTOR CREATIVE OPEN

CREATIVE UP & COMING

$5,200

END CAP 20’ X 10’

BARK EASY LOUNGE TEAM CHALLENGE PLATINUM

ISLAND 20’ X 20’ (4 BOOTHS)

$11,500

GOLD

SILVER

BRONZE

ECONOMY 6’ X 8’

$1,200

ADVERTISING SHOW PROGRAMS

ADDITIONAL SPONSORSHIPS* CONTRIBUTOR

VIDEO WALL ADVERTISING EVENING EVENTS

*All Intergroom sponsorships include product contribution.

Custom

SPONSORSHIPS CAN BE MADE TO FIT

25,000 printed & mailed within a 200–mile radius of Secaucus and to others by request. 32 page magazine format. See booth application for more information.

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact alex@barkleigh.com for all sponsorship details

11


MAY 2–5, 2022 SET UP DAY: MAY 3 TRADE SHOW: MAY 4-5

and daycare

BURBANK, CALIFORNIA

EXPO WEST

A WEST COAST ESCAPE FOR PET PROS! MARRIOTT LOS ANGELES BURBANK AIRPORT 2500 North Hollywood Way Burbank, CA 91505

Room Rate $185 (800) 736-9712 for reservations. Deadline – 4/4/2022

WHO ATTENDS PET BOARDING & DAYCARE EXPO WEST?

2019 AT TENDANCE

402

AT TENDEES REPRESENTED

32 STATES & 2 COUNTRIES Over 51% of attendees were from California. International pet care

professionals traveled from Australia and Canada.

12

PRIMARY BUSINESS

49% CLAIM BOARDING

}

26% OPERATE

PET DAYCARE

FACILITIES

Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.

ADDITIONAL SERVICES

55% GROOMING

44% RETAIL

51%

29% BOUTIQUE/SPA

DAYCARE

47% BOARDING

35% TRAINING 22% PET SITTING 13% VETERINARY SERVICES 2% MOBILE


2019 VENDOR ATTENDANCE

61 BOOTHS • 50 COMPANIES

and daycare

BOOTH RATES & DEADLINES STANDARD 10’ X 8’ $995

EXPO WEST

Reserve last year’s space with

CORNER 10’ X 8’

$1,195

payment by 11/28/2022.

END CAP 16’ X 10’

$2,595

ECONOMY 6’ X 8’

$695

After this date, booth locations will be assigned according to availability.

Hall is carpeted.

SPONSORSHIPS PREMIER $7,500 TOTE BAG

$3,000

SCHEDU LE OF EVENTS

$7,500 YO UR AD EXECUTIVE $3,500

EDUCATION PROGRAM LUNCHEON

H ER E $2,000

CHARGING KIOSK $2,000 LOBBY DISPLAY CASE

$1,000

SNACK BAR

TBD

MEET & GREET PARTY

TBD

ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.

SC HED ULE OF EVE NT S

YOU HAVE THE WE HAVE THE

&

and daycare

TOOLS

@

YOU HAVE THE

YOUR AD

WE HAV E THE

HERE

&

@

EXPO WEST

and dayc are

April 29 – May 2 , 2019

Airport Los Angeles Marriott Burbank

Burbank, California

TOOLS

EXPO WEST

Ap ril 29 – Ma y 2 , 2019 Los Ang

.com www.PetBoardingexpoWEST

eles Mar riott Burb ank Airp ort

Bur ban k, Cali forn ia

www.PetB oardingexp

AT DOOR SCHEDULE

oWEST.com

$795

Custom

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

13


JUNE 23–26, 2022 SET UP DAY: JUNE 23 TRADE SHOW: JUNE 24-26

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.3 • MARCH 2018

WILMINGTON, OHIO

JILL PIPINO’S FAVORITE SHOW!

WWW. GROOMERTOGROOMER .COM

ROBERTS CENTRE

PREPPING

123 Gano Road Wilmington, OH 45177

FOR

PETQUEST 2018 SHOW PREVIEW

DIRTY

SHAMPOO!? K E EPING YOUR

COSMETICS

CLEAN

HOLIDAY INN WILMINGTON

123 Gano Road • Wilmington, OH 45177 (800) 654-7036 for reservations

ORGANIZING TIPS FOR THE

Grooming by Lindsey Dicken Photo by Animal Photography

GROOMING

ENVIRONMENT

WHO ATTENDS PETQUEST?

2019 AT TENDANCE

1,902 ATTENDEES REPRESENTED

32 STATES & 1 COUNTRY

Over 71% of attendees were from Ohio and Kentucky. International pet care professionals traveled from Canada.

PRIMARY BUSINESS

70% CLAIM GROOMING

MOBILE

GROOMERS

Primary businesses also include daycare, pet sitting, retail, veterinary services, training, breeding and spa services.

ADDITIONAL SERVICES

56% GROOMING

14% BOUTIQUE/SPA

23%

13% PET SITTING

20% 14

}

6% WERE

RETAIL BOARDING

18% DAYCARE 13% TRAINING 6% MOBILE 5% VETERINARY SERVICES


2019 VENDOR ATTENDANCE

76 BOOTHS • 55 COMPANIES BOOTH RATES STANDARD 10’ X 8’

MARKETING OPPORTUNITIES $995

CORNER 10’ X 8’

$1,195

END CAP 16’ X 10’

$2,595

ECONOMY 6’ X 8’

$695

Hall is Tiled floor.

ADVERTISING SHOW PROGRAMS

BREED TOURNAMENT SESSIONS

WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED

COMPETITION SPONSORSHIPS

BEST IN SHOW BEST ALL AROUND CREATIVE OPEN RESCUE ROUND-UP CREATIVE UP & COMING BEST TRANSFORMATION AWARD COMPASSION AWARD BEST SCISSORING AWARD

ADDITIONAL SPONSORSHIPS

LOBBY DISPLAY CASE PHOTOBOOTH EDUCATION PROGRAM CONTEST TABLES

Custom

SPONSORSHIPS

18,000 printed & mailed within a 200–mile radius of the Ohio Area and to others by request. 16 page magazine format. See booth application for more information.

CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact alex@barkleigh.com for all sponsorship details

15


AUGUST 4–7, 2022 SET UP DAY: AUGUST 4 TRADE SHOW: AUGUST 5-7

SCHAUMBURG, ILLINOIS

THE MID-WEST’S LARGEST GROOMING SHOW RENAISSANCE SCHAUMBURG HOTEL & CONVENTION CENTER 1551 N. Thoreau Dr. Schaumburg, Illinois 60173 1-800-468-3571 for reservations

WHO ATTENDS THE ALL AMERICAN GROOMING SHOW?

2019 AT TENDANCE

2,610 ATTENDEES REPRESENTED

34 STATES & 3 COUNTRIES Over 56% of attendees were from Illinois. International pet care professionals traveled from Australia, Canada and Puerto Rico.

16

PRIMARY BUSINESS

74% CLAIM GROOMING

}

8% WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.

ADDITIONAL SERVICES

56% GROOMING 29%

RETAIL

15% BOARDING

15% DAYCARE 15% BOUTIQUE/SPA 13% PET SITTING 12% TRAINING 7% VETERINARY SERVICES 6% MOBILE


2019 VENDOR ATTENDANCE

111 BOOTHS • 82 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES BOOTH RATES

BREED TOURNAMENT SESSIONS

STANDARD 10’ X 10’

$1,395

CORNER 10’ X 10’

$1,595

$3,850

END CAP 20’ X 10’

$995

ECONOMY 6’ X 8’

ADVERTISING SHOW PROGRAMS

PROGRAM ADS

20,000 printed & mailed within a 200–mile radius of Chicago and to others by request. 32 page magazine format. See booth application for more information.

WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED

COMPETITION SPONSORSHIPS

BEST IN SHOW BEST ALL AROUND CREATIVE OPEN CREATIVE UP & COMING RESCUE ROUND-UP BEST TRANSFORMATION AWARD COMPASSION AWARD BEST SCISSORING AWARD

ADDITIONAL SPONSORSHIPS

LOBBY DISPLAY CASE PHOTOBOOTH EDUCATION PROGRAM EVENING EVENTS CONTEST RING

Custom

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Contact alex@barkleigh.com for all sponsorship details

17


SEPTEMBER 15–18, 2022 SET UP DAY: SEP TEMBER 15 TRADE SHOW: SEPTEMBER 16-18

HERSHEY, PENNSYLVANIA

WORLD’S LARGEST GROOMING SHOW! HERSHEY LODGE & CONVENTION CENTER West Chocolate Ave & University Drive Hershey, PA 17033 (800) 437-7439 or (717) 533-3311 for reservations

WHO ATTENDS GROOM EXPO? 2019 AT TENDANCE

5,492 AT TENDEES REPRESENTED

47 STATES & 10 COUNTRIES

68% CLAIM GROOMING

}

11% WERE MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

International pet care professionals

48% GROOMING

14% DAYCARE

China, Colombia, France, Israel, the

30% RETAIL

11% PET SITTING

traveled from Australia, Canada,

Netherlands, Puerto Rico, the United Kingdom and the Virgin Islands.

18

PRIMARY BUSINESS

15%

BOARDING

12% TRAINING 10% BOUTIQUE/SPA 9% MOBILE 5% VETERINARY SERVICES


2019 VENDOR ATTENDANCE

212 BOOTHS • 142 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES Convention Hall

BREED TOURNAMENT SESSIONS

STANDARD 10’ X 8’

$2,400

WIRE COATED BREED

CORNER 10’ X 8’

$2,800

POODLE

END CAP 16’ X 10’

$5,900

ALL OTHER PUREBREED

ISLAND 20’ X 16’ (4 BOOTHS) ECONOMY 6’ X 8’

$14,800 $1,530

Convention Lobby STANDARD 10’ X 8’

$2,400

CORNER 10’ X 8’

$2,800

ECONOMY 6’ X 8’

$1,530

ECONOMY 6’ X 8’

COMPETITION SPONSORSHIPS BEST IN SHOW BEST ALL AROUND CREATIVE RESCUE ROUND-UP RESCUE CLIP–IN BEST TRANSFORMATION AWARD

Chocolate Lobby CORNER 6’ X 8’

SPORTING & SALON FREESTYLE

$1,000 $800

Hall is carpeted. Mobile unit space may be available on booth app.

COMPASSION AWARD BEST SCISSORING AWARD

ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE CENTRAL BARK PHOTOBOOTH

PROGRAM ADS

EDUCATION PROGRAM VIDEO WALL ADVERTISING VIP LOUNGE CONTEST RING DOOR PROGRAM ADVERTISEMENT

Custom 40,000 printed and mailed within a 200 mile radius of Hershey and to others by request. 32 page magazine format. See booth application for more information.

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Contact alex@barkleigh.com for all sponsorship details

19


OCTOBER 6–9, 2022 SET UP: OCTOBER 6 TRADE SHOW: OCTOBER 7-9

STURBRIDGE, MASSACHUSETTS

BREATHTAKING & DELIGHTFUL FALL FOLIAGE!

STURBRIDGE HOST HOTEL & CONFERENCE CENTER 366 Main Street, Sturbridge, Massachusetts 01566

(508) 347-7393 for reservations

WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?

2019 AT TENDANCE

1,156 AT TENDEES REPRESENTED

21 STATES & 2 COUNTRIES Over 83% of attendees were from the New England region. International pet care professionals

traveled from Canada and Puerto Rico.

20

PRIMARY BUSINESS

75% CLAIM GROOMING

}

9%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, and spa services.

ADDITIONAL SERVICES

51% GROOMING 45% 41%

RETAIL BOARDING

15% DAYCARE 11% TRAINING 9% BOUTIQUE/SPA 8% PET SITTING 8% MOBILE 4% VETERINARY SERVICES


2019 VENDOR ATTENDANCE

47 BOOTHS • 34 COMPANIES BOOTH RATES & DEADLINES STANDARD 10’ X 8’

$795

CORNER 10’ X 8’

$995 $2,195

END CAP 16’ X 10’

MARKETING OPPORTUNITIES BREED TOURNAMENT SESSIONS WIRE COATED BREED

SPORTING & SALON FREESTYLE POODLE

ALL OTHER PUREBREED

COMPETITION SPONSORSHIPS BEST IN SHOW

BEST ALL AROUND CREATIVE

Hall is carpeted.

BEST TRANSFORMATION AWARD BEST SCISSORING AWARD

ADVERTISING SHOW PROGRAMS

ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH

EDUCATION PROGRAM

Custom

SPONSORSHIPS

18,000 printed and mailed within a 200– mile radius of the New England area and to others by request. 16 page magazine format. See booth application for more information.

CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact alex@barkleigh.com for all sponsorship details

21


NOVEMBER 7-10, 2022 SET UP DAY: NOVEMBER 8 TRADE SHOW: NOVEMBER 9-10

and daycare

EXPO

HERSHEY, PENNSYLVANIA

#1 BOARDING & DAYCARE CONFERENCE! HERSHEY LODGE & CONVENTION CENTER 325 University Dr Hershey, PA 17033 (800) 437-7439 or (717) 533-3311 for reservations

WHO ATTENDS THE PET BOARDING & DAYCARE EXPO? 2019 AT TENDANCE

763 AT TENDEES REPRESENTED

41 STATES & 4 COUNTRIES Over 54% of attendees were from the Mid–Atlantic. International pet care professionals traveled from Canada, Brazil, Mexico and Australia.

22

PRIMARY BUSINESS

50% CLAIM BOARDING

}

25% OPERATE

PET DAYCARE

FACILITIES

Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.

ADDITIONAL SERVICES

51%

GROOMING

31% RETAIL 21% TRAINING

45% BOARDING

10% PET SITTING

41%

6% VETERINARY SERVICES

DAYCARE

10% BOUTIQUE/SPA 2% MOBILE


2019 VENDOR ATTENDANCE

102 BOOTHS 88 COMPANIES

and daycare

EXPO

BOOTH RATES & DEADLINES $695

STANDARD 10’ X 10’ $1,195 ECONOMY 6’ X 8’ CORNER 10’ X 10’

$1,395 Hall is carpeted.

END CAP 20’ X 10’

$3,059

SPONSORSHIPS PREMIER TOTE BAG EDUCATION PROGRAM EXECUTIVE LUNCHEON

SC HED ULE OF EVE NT S

SCHEDU LE OF EVENTS HAVE

HAVE

THE

YO UR AD

TACTIC S

H ER E

CHARGING KIOSK LOBBY DISPLAY CASE SNACK BAR MEET & GREET PARTY

ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.

TH E

&

@ and daycare

YOUR AD

HERE

TA CT ICS

@

EXPO

and dayca re

November 11–14, 2019

EXPO

No vember 11– 14, 2019

Center Hershey Lodge & Conventi on Hershey, Pennsylva nia

.com www.PetBoardingexpo

&

Her shey Lod ge & Con ven tion Cen ter Her she y, Pen nsyl van ia

www.PetBo ardingexp

o.com

DOOR SCHEDULE ADVERTISEMENT

Custom

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact alex@barkleigh.com for all sponsorship details

23


UPCOMING DATES:

JANUARY 20 –23, 2022 WORLD GROOM VIII

APRIL 21–24, 2022 WORLD GROOM IX

JULY 14–17, 2022 WORLD GROOM X

OCTOBER 20–23, 2022 WORLD GROOM XI

TAP INTO THIS BRAND NEW MARKET! ALL WORLD GROOM SHOWS TAKE PLACE OVER ZOOM AND ALWAYS INCLUDE HIGHLY SOUGHT AFTER CERTIFICATE COURSES. World Groom Shows offer two seminars at a time: Thursday

7-9pm ET

Sunday

12-2pm ET

Friday

7-9pm ET

3-7pm ET

Saturday

7-9pm ET

WHO ATTENDS WORLD GROOM? AVERAGE AT TENDANCE

595

24

OVER

60%

}

OF ATTENDEES

HAVE NOT ATTENDED A SHOW IN PERSON


SEMINAR SPONSORSHIPS: Each individual seminar is available to be sponsored at World Groom events in 2022. A World Groom Seminar sponsorship includes:

LIVE Q&A SPOTLIGHT At least a five minute sponsor spotlight between the class end and the Q&A. A representative from your company will be on the live webinar to speak about your company and answer questions from attendees.

VIRTUAL BOOTH A “booth” on the virtual floor plan. The virtual booth is customizable: your company can add pictures, links, videos, and text to highlight virtual trade show deals. This virtual floor plan will be available to attendees as well as shared through various digital platforms to Barkleigh’s list of pet professionals.

DIGITAL MARKETING The virtual trade show link will be sent in an email blast to over 29,000 groomers. • A post on the Barkleigh Facebook page including the virtual trade show link will be shared to multiple grooming Facebook groups. • An SMS text alert will be sent to all groomers signed up for this service (1,500 and growing).

BRAND AWARENESS • Your company logo and link included on all emails promoting the World Groom event your company sponsored (i.e., World Groom 8, 9, 10). • Company logo on the replay feature for that particular class. The logo will be embedded in the corner of the replay video. • Company logo on the World Groom website with a link to your company’s website, recognizing you as a sponsor for the duration of that World Groom event.

25


THE GROOMING INDUSTRY’S

TRADE MAGAZINE

WWW. GROOMERTOGRO OMER .COM

VOL. 40 ED.2 • FEBRUARY 2021

WITH GROOMING AGAIN

“JUST” CLIMBING THE STORY OF

NINJA GROOMER KAT HENSCHEN

ASK THE GROOMING TUTOR by Michell Evans

MONTHLY ISSUES FULL OF:

2018 RECAP

• PHOTO TUTORIALS • BUSINESS TIPS • ANIMAL HEALTH • CUSTOMER SERVICE • NEWS & MORE

Hi there Michell. I have been trying to find a sporting dog to use as a model for my certification exam. We have lots of Labs and Goldens but hardly any Springers, Setters or Cockers . The few sporting breeds we have ask us to shave the whole darn dog with a #10 blade. I want to talk a few of my customers into letting their dogs grow out but I don’t know where to start. Any suggestions?

Groom Expo West 2018 at the Pasadena Convention Center went off with a bang! The expo had record breaking attendance and attracted attendees from all over the world, including Australia, Asia and the

T

United Kingdom.

he trade show was the largest that Groom Expo West has ever seen with a record breaking number of vendors! The weather was absolutely breathtaking. It felt like the beginning of summer with the sun shining and the palm trees swaying—who would have guessed it was February! The Pasadena Convention Center is right next to

18

Groomer to Groomer • Vol 37 Ed 4 • April 2018

GroomertoGroomer.com

a great shopping center with a huge variety of delicious restaurants and shops to appease everyone’s taste in clothing and food. So, if you are close enough to drive, plan to join in on the fun next year! And i Mable. The breeds active local breeders, there might be if you live further away, consider that are accepted by a higher concentration in your area. making Groom Expo West a working most certification Also, there might be a higher concenvacation. You can enjoy yourself organization and s are the Cocker Spaniel, tration in an area where bird educate yourself at the same time. hunting English Cocker Spaniel, Irish Setter, is more prevalent. See you next year! ✂ Gordon Setter, English Setter and Consider reaching out to local English Springer Spaniel. breeders of sporting breeds and letting It is true that sporting breeds like them know that you are willing and Springers, Setters and Cockers do not able to groom their breed in the correct make up a very large percentage of the techniques and ask them to send their average grooming clientele. Although, puppy buyers your way with their new like with any breed of dog, if there are puppies. Many breeders are frustrated

H

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Groomer to Groomer • Vol 37

Ed 4 • April 2018

GroomertoGroomer.com

WWW. GROOMERTOGROOMER .COM 26

that pet groomers are not knowledge-

able in the correct techniques to groom their breed and are desperate to find a local groomer to refer people to. Often

novice groomers are unaware that the back and body coat of the sporting breeds accepted for certification is supposed to be “worked”, not shaved. This area is referred to as the jacket. The jacket is the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail. The


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Page 20 Page 8

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Sponsored by Page

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