CATS
By Deborah Hansen
B
ubba was a well-loved,
neighbors could sufficiently care
use a boarding facility or cat sitter
nine-year-old purebred
for their kitty, this what they had
when they go out of town. When
Himalayan. His owners
planned do for this trip as well.
you take steps to educate the general
spent a lot of money to purchase
public, not only do you increase your
pened to Bubba, but I expect not
bottom line, but also save the lives of
that both the groomer and veter-
having his family for three weeks
felines in your local area.
inarian they used offered feline
led to a depression. Bubba stopped
Overcoming the public’s convic-
boarding. They also knew there were
eating, and by the time his owners
tion that cats are self-sufficient and
other feline boarding facilities and
returned, his organs had begun shut-
can take care of themselves when
cat sitters in their local area.
ting down. Shortly after the family
their owners are out of town is a
had returned from their dream
hard belief to change. Focusing your
vacation, Bubba had passed.
marketing on the importance of fe-
Over the years, they had taken many weekend and weeklong trips. Bubba was always glad to see them
The truth is, many cats die pre-
line boarding is the best way to help
when they returned, yet never had
maturely when left alone while their
these owners understand the impor-
a problem with a neighbor putting
owners are out of town.
tance of your services. Many owners
down food and fresh water every
So, how can boarding facilities
do not see the value in your services
three to four days. His humans were
not only save the lives of felines, but
because they do not understand the
very excited that they had finally
also increase our bottom line?
needs of their felines. When you can
saved up for their dream vacation—a three-week cruise. And since past experience had shown them that the 36
We will never know what hap-
him as a kitten. The owners knew
With education.
lure this type of client into feline
Many cat owners do not
boarding, you can convert them into
understand why it is important to PET BOARDING & DAYCARE
regular clients.