Kitty’s Corner
H e m o o m c l e e ! ” W “ Offers to
Attract
New Cat Clients by Deborah Hansen
A
ttracting new clients can be
are too long. Advertising that focuses on
too. When I run these types of offers, I
overwhelming and tricky. Often
keeping the family safe from long nails
like to give them something free and also
we spend money running social
typically draws in new clients.
a percentage off of a full groom.
media campaigns or advertisements in
When advertising the offer, it is
local publications hoping our ideal client
the opportunity to meet the cat and the
important you make the terms clear,
will see and respond to our advertising.
owners while doing something beneficial
especially if you are going to offer a deep
While social media can help us narrow
for the cat. During this appointment,
discount. I usually make the offer good
down who sees our advertisements, we
you can find out what bothers the family
for the first three months of the kitty
are often paying to market to people
about the coat condition or point out
being in the new home. Many people get
who will not need our services. Directly
other issues that you observe. Many
multiple cats at a time, so you need to
targeting new, local cat owners is often a
times, you will discover matting during
carefully consider if the offer is one per
better strategy and a more effective use
the free nail trim visit which can be used
home or one per cat. If you accept one
of our time and money.
as an opportunity to educate clients on
per cat and an owner walks in with their
how and why matting occurs. In addi-
three recently adopted cats, can your
business, we need to develop something
tion, you can discuss shedding which
business absorb those costs?
to specifically offer new clients. When
can be used to encourage the family to
targeting new clients, a free nail trim is
schedule a full groom.
Before we announce or promote our
often a successful strategy. Long nails are
54
A free nail trim appointment gives us
Choosing a promotion that fits your unique business and local population is
A “Welcome to Your New Home”
something that takes careful consider-
an irritant for most cat owners. Family
package can also be successful. These of-
ation. After you have your promotion
members get scratched and home décor
fers can be directed towards kittens with
established, it is time to design and print
tends to get ruined when a cat’s nails
a disclaimer that older cats are welcome,
a flyer or brochure to distribute. There
Groomer to Groomer • Vol 41 Ed 7 • July 2022
GroomertoGroomer.com