it figures
Premium Products Pack a Punch
64
the highest attribute % consider of a premium product to be “made of high-quality ingredients�
Consumers are savvy and understand labels, so think about product packaging as prime real estate that needs to convey a clear premium message. Takeaway
38
%
of Canadians agree that buying premium products makes them feel good
30
Ensure the product lives up to the promise. Higher prices set a higher bar for product deliverables so consumers have less tolerance for poor performance or undesirable attributes. Takeaway
%
of Canadians consider price to be a determining factor of a premium product
The value of premium goes beyond price in the mind of consumers. Increasing prices as a premium differentiator must be tied to providing a very clear value proposition to support the change. Takeaway