WELLNESS
Health and wellness concerns are a major cause of the shift in consumer preferences. Millennials are shaking up the food industry, demanding products that are low in salt, sugar or fat, rich in protein or antioxidants, or free of artificial flavours and preservatives, gluten or other ingredients.
New Design for the Leader in Shelf-Stable Dressings •N ew design clearly communicates Kraft Dressings are focused on providing no artificial flavours and colours within its portfolio. •R efresh your shelf with this consumer-relevant and eye-catching packaging.
TOP CONSUMER NEEDS All Natual No Preservatives Simple Ingredients
In Dressings Segment, Refrigerated, healthy-perceived products are outpacing
55%
the overall segment growth, with
61%
Renee’s being a leader with 78% $Shr, +3.1% growth in 2016 vs. 2015.
63%
Nearly 70% of consumers demand greater transparency over ingredient contents, and 49% of consumers believe fewer ingredients in a product correlate to healthier food. Source: Simple, natural and pure increasingly define perceptions of health, Mintel, Apr (Consumer - April 2016)
STRATEGIC LEADERSHIP • 2017