Shred cheese products make it easier for consumers to prepare meals at home, and that is important to them. Their demand is driving shred cheese annual sales growth at +5% vs. YA.† The natural cheese slices market represents more than
$60 million in annual sales, and it’s growing at +23% vs. YA.† For recipe ideas, visit www.blackdiamond.ca/recipes
With this much happening within total cheese, retailers should continue to support the category to capitalize on the demand-driven opportunities of natural cheese sticks and natural cheese slices.”
Canada’s Favourite Cheese Flavours† • When it comes to flavours, traditional options like Marble Cheddar and Mozzarella still rank at the very top in terms of demand. However, these are not the fastest-growing flavours among “everyday” cheeses. • Farmer’s Cheese has become one of the most popular cheese flavours in Canada, posting triple-digit growth. Well ahead of the pack. • Premium varieties like Monterey Jack and Swiss are also outpacing the category, showing that many consumers are looking for more premium options in this segment, and buying these types of cheese more often than ever before. STRATEGIC LEADERSHIP • 2016
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* Nielsen, Homescan, National L52W period ending March 5, 2016 ** Canadian Dairy Information Centre, 2014 Global cheese consumption (Kg per capita) † Nielsen, TL Cheese, National xNFLD GB+DR+MM, L52-week period ending July 23, 2016
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