Front End
“I was very outspoken with our suppliers when we had a meeting with them, that the procurement synergies that some people are claiming are not going to be at our expense.”
“There’s a lot of growth in supermarkets. It’s really important we win there. We’ve laid down a huge amount of food space; now it’s time to develop and innovate that space.” David Cheesewright, president and CEO, Walmart International
Eric La Flèche, CEO Metro Inc., CIBC Retail & Consumer Conference, March 2014.
“The biggest hurdle is convincing consumers they can get fresh food at a pharmacy.” Michael Motz, EVP, chief merchandising officer, Shoppers Drug Mart
“ The industry changed, we didn’t.” J effrey Jones, executive vice-president, chief marketing officer, Target Corp.
An exciting and convenient new format, perfect for in-home and on-the-go consumption. TRIDENT UNWRAPPED Bottles will continue to drive momentum behind this high-growth format.
PPD TRIDENT BOTTLES VAR FLR 108CT Dimensions: 173/4’’(W) x 16’’(D) x 54’’(H)
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A 2011 report showed that Gum was a highly expandable category in the U.S. When consumers buy more, they chew more!1
Item # 577000118200 SCC # 00057700011836
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This is helping to fuel Bottles growth in which sales are growing at +7%, driven by TRIDENT Bottles at +20%.2
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A 2013 report showed that bottles were driving incrementality to category, with 17% of bottle-purchasing households not purchasing any other pack type.3
Contents: - 27 TRID SLB SPEARMINT 50PC - 27 TRID SLB TROP TWST 50PC - 27 TRID SLB WTRMLN 50PC - 27 TRIDENT SPLASH STRAW KIWI BTLS 40pc
Available Now! Contact your Mondelez Canada representative at 1-855-219-6672 or your wholesale representative for further information 1
U.S. Kantar Retail Shopper Genetics, 52 Weeks Ending March 2011.
2
AC Nielsen National All Channels, L52 Weeks Ending June 28, 2014.
3
U.S. Nielsen xAOC+C, 52 Weeks Ending February 23, 2013.