Hello, and welcome to my portfolio!
My name is Greta and i’m an Creative Art Director with a high interest in video productions. Within this portfolio, you will discover a selection of my personal and work projects showcasing my skills and interest in all about art direction,productions and creativity.
Thank you for taking the time to view my work. Feel free to explore it and hope you’ll enjoy it!
Here’s a glimpse of what you’ll find:
Contents PRODUCTIONS Art director Creativity PHOTOGRAHY Local content for Xiaomi Perú 1 2 Design Social Media Design content 3 Poduct Image Digita campaigns 4
with
Multiverse
PRODUCTIONS
1
Art director Creativity
The multiverse theory suggests that our universe may not be the only one and that there is a completely different one, separate from ours, and another and another. There can be an infinity, all with their own laws of physics, their own stars and galaxies, and even their own intelligent civilizations.
Taking this base as a reference, a project that I developed in Xiaomi, to be able to show the different characteristics of the same product in a conceptual and trending way.
In collaboration with some Gen-z KOL`s to have more reach and peaks in our social media accounts.
1
You can find the complete campaign here:
https://www.instagram.com/reel/CsRrvQUgaIC/
https://www.instagram.com/reel/CscO1wkAhlt/
https://www.instagram.com/reel/Csh0vT9glJD/
https://www.instagram.com/reel/CsrmJNqg0Oa/
https://www.instagram.com/reel/Cs4JiyFAjcN/
https://www.instagram.com/reel/Cs_wvDFg53h/
https://www.instagram.com/reel/CtIA5cKgF_t/
https://www.instagram.com/reel/CtNmZWmABbg/
1
Potencia tu Verano con Xiaomi PRODUCTIONS
director Creativity
Art
The summer campaign for Xiaomi is inspired by the collective use of its ecosystem products, since thanks to them, we can leave the housework in their hands, and go out to enjoy the summer, since everything is perfectly synchronized at our mobiles.
Along with these KOLs, who are well known for doing outdoor sports, there is no better example of not stopping enjoying and leaving everything in the hands of Xiaomi.
1
You can find the complete campaign here:
https://www.facebook.com/XiaomiPeru/videos/690885369435195
https://www.facebook.com/XiaomiPeru/videos/6096717063728291
https://www.facebook.com/XiaomiPeru/videos/571277388379251
https://www.facebook.com/XiaomiPeru/videos/1256296628571036
1
PRODUCTIONS
Art director
Creativity
Fathers Day con
1
Along with the launch of Xiaomi TV, we wanted to take advantage of the partnership it had with the national women's soccer team and on Father's Day, what better relationship than soccer and parents?
That is why together with the support of a soccer KOL (the great Checho Ibarra), we launched this creative campaign showing the KSP of the product in a more fun way, generating a large amount of sales for Father's Day.
1
You can find the complete campaign here: 1
PRODUCTIONS
Art director
Creativity
Susy Diaz
1
After launching our Multiverse campaign with Redmi Note 12 from Xiaomi, we had the sustain stage, at this stage we wanted to go further, thinking of going to all kinds of GEN`z audiences, that's why we had it. Suzy Diaz for this campaign, since she is the person most recognized by all the young people of Peru, and above all, she has a great reach to all types of Gen-z public, from all social ranks in the country, without losing her fun way and peculiar to express himself, and highlighted the benefits of the product, generating these fun spots, especially for Tik Tok.
1
You can find the complete campaign here:
https://www.tiktok.com/@susydiazperu13/video/7241381568214830342
https://www.tiktok.com/@susydiazperu13/video/7237645424142601478
https://www.tiktok.com/@susydiazperu13/video/7244718155745004805
1
César, Vasco and Daniela
PHOTOGRAPHY
Local content for Xiaomi
2
13 Lite photoshoot
PHOTOGRAPHY
Local content for Xiaomi
Products
2
Coco Maggio, Myriam Tristán and Peláez
PHOTOGRAPHY
Local content for Xiaomi
Summer Campaign
2
Susy Diaz
PHOTOGRAPHY
Local content for Xiaomi
2
PHOTOGRAPHY
Local content for Xiaomi
to School and Valentines Day Seasonalitys 2
Back
Design Social Media Design content Xiaomi Facebook/IG/TIK TOK 3
As a professional dedicated to social media, I have had the opportunity to play an integral role in the social media strategy of a leading technology company, focused on the sale of cell phones and wearables. My main focus has been the design and creation of content, thus allowing to strengthen the online presence of the brand and generate a solid connection with the audience on the Facebook, TikTok and Instagram platforms.
At Facebook, I have worked on creating and managing e ective content strategies. My goal was to convey the company's identity and values through visually appealing and relevant posts. I have been in charge of creating striking images and graphics that highlight the unique characteristics of the products, as well as promotions and special launches. In addition, I have conducted market research to understand the needs and interests of our audience, which has allowed us to tailor our content and increase engagement with Facebook Page followers.
On TikTok, I have harnessed the power of short video to create creative and entertaining content. I have closely followed the viral trends and challenges of the platform to stay relevant and capture the attention of the audience. I've created dynamic videos that highlight the features and functionality of the company's cell phones and wearables, while delivering a fun and engaging message. In addition, I have collaborated with influencers and content creators to expand our reach and establish strategic partnerships that have allowed us to reach a broader audience.
On Instagram, I have been responsible for maintaining the consistency of the company's account with its brand image. I have carefully designed the visual content, using high-quality photography and graphics that reflect the style and quality of technology products. I have also created interactive stories that engage our followers and encourage participation. I have implemented strategies to increase the number of followers and engagement on the platform, such as contests, collaborations with other influential profiles and the use of strategic hashtags.
In short, my work designing and creating content for social media has been instrumental in strengthening the brand's online presence and generating a strong connection with the audience on the Facebook, TikTok and Instagram platforms. Through e ective strategies and a creative approach, we have managed to increase the reach of the company, generate significant interaction and promote a positive image of our technological products, including both mobile phones, wearables and ecosystem products.
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Modeling Local content PERÚ
Digital Campaigns image
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Modeling Local content PERÚ
TIK TOK image
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