tion to an additional target audience equaling to higher profits. The 50+ years in business, all you can eat campaign, establishes a secure basis necessary to promote the new menu options.
Weakness • High unemployment benefits
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Excessive food waste Food needs to stay fresh Inconsistent logo image Insurance premiums high due to fire hazard
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Inconsistent profits
Threats
Rising food pricing Large overhead cost Inability to expand to more locations Health issues exposed towards greasy foods Previous location growth issues Strict health department regulations