As a reprise to the scene, a close up of dads smart phone vibrating on the phone catches the family’s attention. The incoming call reads “WORK”. Instinctively, he reaches to grab it but is given “the look” by mum. His arm then shifts quickly towards Hot Rod ignoring the phone completely, which he grabs with a smile. The super appears, “Stop and Smell the Chicken” He bites into a Hot Rod while enjoying the company of the family. At the end of the spot all characters having grown closer to the ones they love in the process, or rather, having stopped “disconnecting”. “Bringing work home” explores the consequences of modern technology and how it affects and defines our daily relationships. Shot with eavesdropped naturalism, the spot treads into the heady territory of the modern family and how easy it is to reconnect with KFC’s Hot Rods.
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