Luger 25th Anniversary
Testimonials I have known Ola for over 20 years and he still does not answer my emails. Happy anniversary, Luger!
Alex Hardee, Coda Agency Ola Broquist at Luger: the quiet Viking with great taste in music and that all-too-rare thing in the music industry – a conscience. Congrats on 25 years in the business.
Adele Slater, Coda Agency Luger is incredibly creative and brave as an organisation. The decision to make WOW completely vegetarian as a festival was exceptionally courageous and one I have massive admiration for; and the industry talks there are really impressive. Patrick and Ola are among my favourite people in the industry. 25 years of knowing them/knowing of them have flown by. Congratulations guys and keep it going.
Melvin Benn, Festival Republic I have not worked with Ola, Morgan and Patrick directly, but I’ve worked with Fredrik “Matazz” Holmstedt and I have always said Matazz is the kindest production manager I know. And a good one. Luger is one of the best companies to work for and I always look forward to working with them again.
Lasse Jedermark, Lars Jedermark Rigging Ola and Patrick have built a great business in Luger. Way out West is a ‘must play/want to play’ for so many artists and that is a testament to their great taste in music. I love doing business with them.
Emma Banks, CAA Luger is innovative and always push their festivals further to create something more for the visitors. At the same time they never comprise the level of quality in all their work, which is of the biggest importance for us working with security on Luger’s festivals and concerts.
Michael Gubril, Show Security Sweden
Since 2010, eps has been a supplier for Luger’s Way Out West festival in Gothenburg’s Slottsskogen. The first year in 2010 was in combination with Sonisphere festival in Stockholm, and it was a disaster weather-wise, but we still managed to get the gear 470km to Gothenburg and do both festivals. Way Out West is not only nicely planned, but also one of the most beautiful, with a huge effort put into creative design. Huge congratulations from everyone at eps – we hope Luger will remain for many more years and continue to the way of doing festivals.
Bo Teichert, eps Scandinavia Over the course of 25 years, we have been dealing with Luger on both domestic and international acts, and it has always been remarkable how Ola, Morgan, Patrick and their team have stayed true to the Luger spirit. They may not always be the quickest to reply to your emails, but their taste in good music in many different genres, makes up for it and in spite of the quarter century mark there’s still a youthful approach that makes it refreshing to work with the whole Luger team.
Anders Wahren, Roskilde Festival Bright Group has been Luger´s main supplier of stage, sound, lights, crew etc. for at least the last 15 years and we are very happy that this is the case! Working with Luger is always very smooth and easy, they really know how to do it! Bright Group really look to many more good years with Luger and, of course, wishes a happy 25th anniversary!!
Håkan Axlid, Bright Group Sweden I have huge respect for Ola, Niklas, Natalie, Robin and all at Luger. They have always been very patient, very calm, (Sometimes perhaps a little too calm – and have needed a little persuading), but never have I doubted that they are in it for the music. Ola especially has impeccable taste, and has done an enormous amount in influencing and reflecting modern music tastes in Sweden with bold and innovative programming at events such as Accelerator and Way Out West. They have been great hosts, and are always a delight to be around.
I’ve worked with Luger since the beginning of my career and the start of their business. I first worked with Patrick Fredriksson who was managing an artist I represented and through that I found out about Luger’s booking and promotion side, which is their main domain. Since then I’ve worked with them on many artists – Eminem, Queens of the Stone Age and Coldplay from the very start, as well as many of by bigger clients. I love Ola and the full Luger team. They have been good partners for me the whole way through and I look forward to many more years in the business with them.
Ola and his team are brilliant to work with. Always ready to help with any challenges and go the extra mile to look after their artists. In addition to the many and varied headline shows that Luger presents, all of the festival events that they are involved with run with typical Swedish precision and efficiency and are always a pleasure to attend. Put simply Luger is a truly great company run by great people. We look forward to many more years of collaborations in the future.
Steve Strange, X-ray Touring
Angus Baskerville and Charlie Myatt, 13 Artists
IQ Magazine November 2016
Russell Warby, William Morris Endeavor
45