Transforming a quick stop into a memorable stay through the power of design A comprehensive Welcome Centers program in New York redefines what’s expected of a public project By Olga Gorbunova Imagine a space where you can enjoy regional specialties and locally grown produce. Where you can learn local history and view historic artifacts. Where your little ones can use their imagination in a custom play area with local inspiration, while your pup enjoys a walk in a comfort area. And where you can even save some time by obtaining a camping or fishing license at an interactive Department of Environmental Conservation kiosk. Would you believe that all of this, and more, can be found at a New York State (NYS) Welcome Center? In New York, the rest stop—that unassuming place along the highway that provides a respite for drivers who may be fatigued or are simply in need of a break from the road—has been transformed into a regionally influenced cultural destination for locals and travelers alike. This effort was part of the NYS Welcome Center program led by Governor Cuomo’s office, in collaboration with the Department of Transportation, Thruway Authority, Empire State Development, Department of Agriculture and Markets, and local tourism agencies. The program goal was to create destinations that embody the spirit of a regional community, support the local economy, and enhance the experience for residents and visitors—all while promoting tourism across New York state. Launched in 2015, the effort brought 11 new Welcome Centers to the state’s tourism regions, redefining the role a public realm project can play in embodying regional spirit. Through our prior relationship with several state agencies, Stantec was brought on to support the design and delivery of seven NYS Welcome Centers: Mohawk 10 | The ROCHESTER ENGINEER DECEMBER 2020
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