‘ For those things which we find hard to put a price on – biodiversity, carbon, natural capital – the market has failed us. As a result we live in a world where temperatures are rising, natural resources are being depleted, species loss is accelerating and the gap between rich and poor is increasing. This is completely unsustainable. Business has to decide what role it wants to play. Does it sit on the sidelines waiting for governments to take action or does it get on the pitch and start addressing these issues?’ 10
Paul Polman, CEO Unilever 70
Peatland swamp forest in Sumatra. © Kemal Jufri / Greenpeace