STYLE
Circular
Timberland Kicks Off the Year With the Launch of Timberloop Timberland has been taking on the outdoors since 1973
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As their company mission states: “A greener future is a better future. That’s why we plant trees, 50 million by 2025, on top of the millions we’ve already planted.” Timberland is eco-innovating, so that the things they make will have a lower impact on the environment. Their goal is to build stronger communities—caring is no longer enough.
Timberland says that they aren’t just planting trees; they are planting hope, jobs, clean air and unity around the world. They have always tried to lessen the environmental impact. But they know that they can do more: Leave nature better than they found it. One way, they acknowledge, is to pull more carbon out of the air than is emitted. “We can also improve biodiversity (think plants, animals and insects), water quality and farmer well-being.” Timberland kicked off 2022 with the launch of Timberloop, a take-back program to keep the brand’s shoes and apparel out of landfills. The Timberloop take-back program rolled out online and at all 85 Timberland stores and outlets across the U.S. Timberloop enables Timberland and its community to work together to keep products and materials in circulation for as long as possible — critical to the company’s goal for 100% of its products to be designed for full circularity by 2030. Customers can now return any used Timberland footwear, clothing or accessories so they can be given a new life. Returned products will either be disassembled — for as many parts as possible to be reused, recycled/ upcycled into new products—or refurbished for sale on a dedicated website launching later this spring.
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GREEN LIVING
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greenlivingmag.com