Athenians
CREATIVITY
DIMITRIS BAIRABAS IS THE FOUNDER and art director of Greek
clothing brand milkwhite. He initially set his sights on a career in photography, but he never completed his studies or worked professionally as a photographer and eventually turned to fashion. From the outset, Bairabas didn't see milkwhite as mainstream commercial brand, but more as an avant-garde fashion concept with a very specific identity, which would evolve over time. Each of his art-inspired creations seems to have a story to tell and because of
this, milkwhite has developed an identity so unique that it's rare to wear one of its items and not be noticed. Even the showy, theatrical display windows of his boutique near Syntagma turn heads “Athens doesn't make its beauty apparent at first reading,” says Bairabas. “It's only when you wander its streets and feel its spirit that you understand its uniqueness, because then you discover the diversity of its people and its architecture.” kelly stavropoulou
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→ milkwhite.gr
Dimitris BAIRABAS founder of
dressed to express 7 2 — GREECE IS
SUMMER 2022
© ALINA LEFA
fashion brand
