Lookout League Brochure

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BUSINESS OWNERS COMMITTED TO LOOKING OUT FOR THE SMOKIES

Lookout League partners help ensure elk herds continue to thrive in the Smokies. Elk vanished from the landscape in the late 19th century due to overhunting, but thanks to an ambitious reintroduction campaign launched in 2001, roaming herds can be seen once again in the Cataloochee and Oconaluftee areas of the park.

YOUR SUPPORT AT WORK

Preserving the Great Smoky Mountains for this and future generations depends on the generous support of partners like you.

WILDLIFE

You protect the symbols of the Smokies through wildlife management and public education campaigns. More than 1,900 black bears and 21,000 other known species are thriving because of you.

VISITOR SERVICES

You welcome more than 12.5 million visitors to the Smokies each year through state-of-the-art visitor centers where Smokies Life staff provide recommendations and Junior Rangers take their oaths.

BACKCOUNTRY RANGERS

You safeguard park trails by supporting backcountry rangers who protect more than 800 miles of trail offering spectacular mountain vistas, rushing streams and waterfalls, and quiet groves of old-growth forest.

PUBLICATIONS

You provide visitors with ready access to a wide range of award-winning books, field guides, pamphlets, and maps exploring the unique cultural history and ecology of the Great Smoky Mountains.

Learn about more ways your partnership supports the Smokies at SmokiesLife.org.

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PARTNERSHIP IN ACTION

DEAR FUTURE LOOKOUT LEAGUE PARTNER ,

The preservation of Great Smoky Mountains National Park has been Smokies Life’s mission since 1953. We’ve given more than $50 million to the park over the past several decades with the goal of sustaining its history, natural resources, wildlife, and ultimately, the memorable experiences of those who visit.

Businesses in the gateway communities play an important role in the support of this natural resource. By becoming a Lookout League partner, your business helps to fund the educational, interpretive, and research programs sponsored by Smokies Life.

Your business will also receive a number of exclusive benefits designed to raise its visibility in the Smok ies community and connect with millions of park visitors every year.

Can we depend on your support of this remarkable national park?

Sincerely,

Jane Maurer, Business Outreach Specialist 865.436.7318, ext. 229 • 828.550.8878 cell

Jane@SmokiesLife.org

YOUR DUES SUPPORT:

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ROAD MAP
Your support at work Smokies Life Journal Application Partnership in action Partnership benefit levels 3 4 5 6 7 8 Partnership add-ons
Parks as Classrooms Resource Management and Monitoring Publications and Media Water Quality Monitoring Sorghum and Mill Demonstrations Smokies Guide Newspaper Park Interns Utilities for Visitor Centers
Photo credits: Joye Ardyn Durham—2; Quentin Ellison—4; Smokies Life photos—3 (ranger and books), 5; Frank Kehren—Front (Shuckstack Firetower); Bill Lea—3 (bear); James Walker—3 (OVC)

PARTNERSHIP BENEFIT LEVELS

These levels are named after fire towers in Great Smoky Mountains National Park.

$250 LOOK ROCK

• Small logo and link on SmokiesLife.org

• Recognition in member discounts brochure that’s distributed in new Park Keeper welcome packets and posted on SmokiesLife.org

• Partnership announced in Smokies LIVE e-newsletter twice a year to 66,000+ subscribers

• Window clings

• 20% discount at Smokies Life bookstores

• Seasonal Smokies Guide newspapers upon request

• Smokies Life Journal subscription

• Opportunity to advertise or list business in Smokies Life Journal, pending space availability

$500 SHUCKSTACK

All above benefits, plus…

• Medium logo and link with enhanced website presence

• Enhanced visibility in member discounts brochure

• Special recognition at our annual Members Weekend

• Access to member-exclusive event tickets

$750 COVE MOUNTAIN

All above benefits, plus…

• Social media promotion on Smokies Life platforms

$1,000 MT. CAMMERER

All above benefits, plus…

• Large logo and link with enhanced website presence

• Recognition of business in Members Weekend print and digital programs

The Great Smoky Mountains are often called the Salamander Capital of the World and are home to several rare species. Lookout League partners help park visitors learn about Smokies biodiversity through educational programs and publications like the Smokies Guide newspaper.

PARTNERSHIP ADD-ONS

These additional advertising options increase the visibility of your businesses’ support of Smokies Life and commitment to preserving and protecting Great Smoky Mountains National Park for generations to come.

$1,500 BUSINESS LISTINGS AND SOCIAL MEDIA PROMOTION

• Business listing in two issues of Smokies Life Journal

• Social media promotion

• Smokies LIVE e-newsletter spotlight

$2,500 ADVERTISING AND DIGITAL PROMOTION

• Half-page ad in two issues of Smokies Life Journal

• Business listing in two issues of Smokies Life Journal

• Social media promotion

• Smokies LIVE e-newsletter spotlight

$4,000 PREMIER ADVERTISING AND DIGITAL PROMOTION

• Full-page ad in two issues of Smokies Life Journal

• Business listing in two issues of Smokies Life Journal

• Social media promotion

• Smokies LIVE e-newsletter spotlight

• Other partnership opportunities may be negotiated

BUSINESS LISTINGS IN SMOKIES LIFE JOURNAL

• $125 for a single issue

• $200 for two consecutive issues

FREE! LIST YOUR BUSINESS IN OUR MEMBER DISCOUNTS BROCHURE

• Member discounts brochure updated regularly

• 15,000+ brochures distributed annually

• 66,000+ email subscribers engaged

• Website updated monthly and seen by millions of park visitors at SmokiesLife.org

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SMOKIES LIFE JOURNAL

Our full-color, high-quality journal reflects the culture and beauty of the Smokies. We feature the history, science, flora, and fauna of our region, profile local people and institutions, and showcase national park events and outdoor adventures.

Smokies Life Journal is delivered twice a year to all Smokies Life members—30,000 invested readers and growing rapidly. It is available at park visitor centers (welcoming three million visitors per year) as well as at bookstores, retail, and lodging establishments outside the park.

Smokies Life Journal connects locals, visitors, and communities to the park. Being a local business, we appreciate the opportunity to be a part of the magazine. The in-depth stories and accomplished photography provide an educational link to the park’s past and present. The more we learn about the park, the more we care.

7 SmokiesLife.org 401028 $10.95 USA FALL 2022 VOLUME 16 #2 Old-growth forests Fungi, mushrooms, and mycelia Backcountry campsites Early Smokies filmmakers Trail maintenance in GSMNP Safe Passage for wildlife Old-growth forests Fungi, mushrooms, Backcountry Trail maintenance for SPRING 2022 VOLUME 16 #1 Inside Parks as Classrooms Fastest hikers in the Smokies Black bear research and rescue Making Sepia Tones podcast series Keeping invasive plants out as Classrooms hikers in the and rescue Making Sepia Tones podcast series plants out FALL 2023 VOLUME 17 #2 Great Smoky Mountains Association turns 70 Critter comebacks The ecology of fire GSMCA centennial Shrews and moles HAVE YOU SEEN THESE SPECIES? Record life in the Smokies dlia.org/smokiesmostwanted 401030 $11.95 USA DEAD MAN’S FINGERS GREEN STINK BUG NEW YORK IRONWEED BEAR’S FOOT AMERICAN WOODCOCK COMMON GREEN DARNER FOWLER’S TOAD NINE-BANDED ARMADILLO Lagos; Dead man’s fingers Adam Kranz; Common green darner Peter Chen; New York ironweed mjpapay/iNaturalist See p. 6 to learn how you can help map these and other species in the Smokies. GSMA SMOKIES LIFE
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LOOKOUT LEAGUE PARTNERSHIP APPLICATION

A. CHOOSE YOUR LE VEL FOR ANNUAL PARTNER SHIP

❒ $250 Look Rock

❒ $500 Shuckstack

❒ $750 Cove Mountain

❒ $1,000 Mt. Cammerer

B. CHOOSE YOUR ADD-ON(S)

❒ $125 One business listing in Smokies Life Journal

❒ $200 Two business listings in Smokies Life Journal

❒ $1,500 Business listings and digital promotion

❒ $2,500 Advertising and d igital promotion

❒ $4,0 00 Premier advertising and digital promotion

MAIL CHECK AND COMPLETED APPLICATION TO:

Smokies Life (Attn: Lookout League)

P.O. Box 130, Gatlinburg, TN 37738

Jane Maurer

• Business Outreach Specialist

865.436.7318, ext. 229 or 828.550.8878

• Jane@SmokiesLife.org

Please email your company logo or image in jpg format to Jane@SmokiesLife.org.

TELL US ABOUT YOUR BUSINESS

Business Name

Business Address

Mailing Address

Primary Contact

Contact Email

Contact Phone_________________________________________________________________________

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