Kitchissippi Times
May 3, 2012 • Page 23
A Tradition of Excellence
Bourk’s Complete Car Care invests in state-of-the-art training and certification for its technicians to remain at the forefront of the industry.
Bourk’s Complete Car Care is a unique family business. It has succeeded four generations, spanning across two centuries. Bill and Gary Bourk trace their family’s success back to their great aunt and uncle, Murtle and Bob Bourk, who founded Bourk’s Ignition Ltd. seventy-five years ago. Their commitment to excellence and customer service laid the foundation for the company’s growth and continued success, one which has mirrored the growth and prosperity of the Westboro and West Wellington communities. The Bourks arrived in Westboro in 1952, with Bob and Murtle’s nephew Tom at the helm of the operation. By the early Seventies, the company had expanded from its original Belleville location to also include shops in Smith Falls, Kingston, Cornwall, Renfrew and Hull; they became well known in the automotive trade as a dependable source of knowledge, automotive parts and unparalleled service. The business continues with a third and fourth generation today as Tom’s sons Gary and Bill and Grandson Michael Lorint have followed him into the business, along with Tom’s nephew Curtis Azulay. In carefully building and maintaining its reputation as a full-service facility for domestic and imported vehicles, Bourk’s Complete Car Care provides complete electrical and mechanical care for cars and light trucks. As in the past, customers to-
day appreciate the highly specialized skills Bourk’s offers in the diagnosis and repair of all automotive systems. To stay on top of advances in vehicle technology, the company continually invests in new equipment. Furthermore, the company invests in stateof-the-art training and certification for its technicians to remain at the forefront of the industry.
“At Bourk’s we truly offer ‘Complete Car Care’. Every aspect of your vehicle is a concern to us since each experience with us will impact our reputaion.” Mike Gould, service manager, Hamilton Avenue location
In recent years, the auto industry has undergone revolutionary transformations. Adapting to change has been a part of Bourk’s success since the company began with a single delivery van more than seven decades ago. In the sophisticated and competitive auto service industry, Bourk’s is proof that a business can flourish by com-
bining the friendliness of family and personal attention with the strength of experience and expertise. “At the end of the day, good business is about pleasing people,” says Tom’s son Gary. By continuously upgrading equipment and the expertise of their staff, Bourk’s is maintaining its proud tradition of providing complete care for vehicles of all sizes and brands at their two locations – Hamilton Avenue North near the Parkdale Market and 4009 Carling Avenue in Kanata. Many of the staff at the Hamilton Avenue location have been with the firm for years, working first at the old Westboro shop which has been redeveloped into Westboro Station, a lovely blend of condominium and retail properties. Other staff have been drawn from successful comparable service facilities across the city and boast the same excellent training and focus on customer service. “At Bourk’s we truly offer ‘Complete Car Care’. Every aspect of your vehicle is a concern to us since each experience with us will impact our reputation,” says Mike Gould, service manager of the Hamilton Avenue location. “No detail is too small to talk with you about since preventative maintenance is the key to avoiding bigger more costly problems down the road. These are the values that set us apart and give you confidence on the road ahead.” As part of its comprehensive caring ser-
vice, Bourk’s is pleased to be involved in Ottawa’s award-winning “Take it Back!” Program which encourages local businesses to “take back” many of the household materials that they sell, and to ensure they are reused, recycled or disposed of properly, thereby diverting them from the landfill. The Bourk family and everyone on the Bourk’s team recognizes that it is their unwavering attention to personal detail that continues to make clients feel like they are part of the family. “We are proud of our reputation and work to maintain your trust and confidence in us every day,” says Gary Bourk.
24 Hamilton Avenue N. P|613.728.4646 4009 Carling Avenue P|613.599.5232 www.bourks.com
Since 1937