Kitchissippi Times
KITCHISSIPPI HOMES+CONDOS
October 10, 2013 • 15
ADVERTISING FEATURE
SELLing YOUR HOME 101
Smart Advice for Home Staging
Y
ou’ve made the decision to sell. Now what? With Kitchissippi communities in such hot demand, experts agree that finding creative ways to stand out in a sea of desirable listings isn’t a luxury, it’s a necessity. “In a hot seller’s market, staging might not matter so much,” explains Jennifer Stewart, Kitchissippi real estate broker and resident. ”But in a more balanced market (like Kitchissippi), sellers need to go above and beyond to ensure their property shows really well and grabs a buyer’s attention.”
Quick Facts Staged homes sell, on average, within 35 days on the market vs. 175 days for homes that were not. (StagedHomes.com survey)
Interior designer and founder of Grassroots Design + Build, Emma Doucet, does her share of Kitchissippi home staging and says preparing your space for resale doesn’t have to be complicated or expensive – but it does make all the difference. “Even if potential buyers intellectually ‘understand’ that a beautifully well-staged home won’t always look that way with busy lives and families,” says Doucet. “They want to know that it can.”
“Even if potential buyers intellectually ‘understand’ that a beautifully well-staged home won’t always look that way with busy lives and families,” says Doucet. “They want to know that it can.” Doucet offers some timeless staging tips to help, whether you’re hiring a professional or tackling the task on your own:
A one to three percent investment in professional staging has a 69% return.
Choose the best features of your house and make sure you highlight them.
(NAR)
90% of the buying population cannot visualize the potential of a property. (Canadian Staging Professionals 2010)
“It could be a great sink, baseboards, pocket doors; find what is special in your home and make them a focus.”
Home staging provides a 583% ROI (Return on Investment).
Make sure your house is clean and smells good.
(HomeGains Survey of Realtors® 2009)
Continued on page 21
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Ottawa Drapery
349 Danforth Ave., Ottawa • 613 729 8311
Placing a simple bouquet of flowers next to the sink draws your eyes in a simple sophisticated way.
©2013 CounterPhoto.com
Pamela Steeves