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!7'3'6-$#)%8"-9#%&*$)5+#")%/*%!*%:$0-$# Nearly 50% of readers go online to find more information about the advertising in their printed magazines. Source: CMO Council 2010
!7'3'6-$#)%<5-0(%=#,%;"'1>%? Magazines contribute to building web traffic at each stage of the purchase funnel, especially excelling at influencing purchase intent.)Source: Marketing Evolution, 2007
!7'3'6-$#)%;'"3#/%7*,-0# )A combination of magazines and the web is the best way to target mobile action-takers. Magazines are most likely to complement the web in reaching social networkers who build buzz. Source: MRI, Fall 2009
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