GAA About Us

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2023 EDITION

G R E A T

A M E R I C A N

A R T

ABOUT US



G R E A T

A M E R I C A N

A R T


WHO WE ARE


FOR MORE THAN 40 YEARS, GAA has curated transformational and customized art programs for organizations nationwide. Whether it’s a single waiting area, a new wing, an entire facility, or multiple facilities, you can count on us to deliver while meeting budgets and deadlines. Leave the planning to us, or let us guide you

Partnering with dealers and their clients,

every step of the way. We collaborate with

we provide turnkey art and design solutions

organizations of every shape, size, and budget —

tailored to fit any need.

across healthcare, senior living, corporate, government, and more.


OUR MISSION

WE BELIEVE IN THE POWER OF ART.


Our mission is to use the power of art to inspire, heal, provoke, challenge, offer hope and MOST of all, to connect. To remind us all of our shared humanity.


EVIDENCE-BASED DESIGN

WE ARE AN EDAC ADVOCATE FIRM


Research has proven that certain art helps patients better handle pain, fear, and stress. The statistics show us that artwork improves both the patient’s quality of care, as well as the healthcare staff’s morale and general well-being. While EBD has been proven effective in healthcare,

Our primary goal is to ensure the art programs we

peer reviewed studies have also shown it’s utility in

design, benefit those they serve while contributing

all industries as an investment strategy by

to your client’s mission, purpose, and community in a meaningful and uplifting way.

Boosting a company’s morale

Establishing a communal or company identity

Our design solutions are rooted in research

Encouraging creativity and positivity in the workplace

We have EBD Art Curators on staff


PARTNERSHIP

HOW WE PARTNER


We understand the needs of each project. We ensure we are creating art programs that have an emotionally

There is a very real power in art. Art influences our sense of place

positive impact on the intended viewers. We own the entire process

and communicates how we should think, feel, and behave within

from requirements gathering including establishing deadlines and

any given environment.

budgets, through design, to production and installation.


PARTNERSHIP

INDUSTRIES WE SERVE H E A LT H C A R E

G OV E R N M E N T

Each art program is as unique as the space and

The operations, activities, and settings of government

community to which it brings beauty, comfort,

institutions are open to a diversity of inventive representa-

and positive thoughts.

tion that communicates their significance in fresh ways.

CO R P O R AT E

B E H AV I O R A L H E A LT H

For many years, workplace interiors were less evocative

Establishing the risk level of behavioral health in a space

and inspired. Studies have shown that incorporating

allows for us to offer design and art solutions that are safe,

art in the workplace boosts company morale, alleviates

effective, and regulatory for each and every space.

stress and provides an environment that enhances company culture and identity.

E D U C AT I O N We use art as a way to inspire and motivate. Artwork used

H O S P I TA L I T Y

in educational centers and schools have proven to increase

Art is a key element in the communication of the

productivity, motivation and overall well being for both

ethos and style of hospitality settings. Distinctive art,

student and staff.

together with interiors, come together in rich aesthetic and emotional ways to create an atmosphere that

SENIOR LIVING

contributes to a memorable guest experience.

We offer custom solutions for a variety of Senior Living settings with all with different needs.



OUR PORTFOLIO





OUR PROCESS

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PA R TN E R S H I P

FLOO R PL A N S

DESIGN

It is our job to understand our clients.

The Design Team marks up the

Based on the approved floorplans and

floorplan with suggested art placements

budget, the design process begins with

Our team of experts collaborate to

and submits back for confirmation of

the Design Team creating an image

understand the vision, the wants and

placements against any unforeseen

selector document for approval.

the needs of each project. We collaborate

obstructions.

to creatively problem solve and arrive at the best solutions.

A budget is drafted based on placements, substrate, and image type and submitted

We function as active thought partners to facilitate the most successful outcome for the project as a whole.

to clients for approval.


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05

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PRO POSA L

PRO DUC TI O N

I N S TA LL ATI O N

We create a full art program proposal.

Our GAA Production Team completes

Our Installation Coordinators provide

the ordering and manufacturing

all install logistics. Art installers unpack,

of artwork.

organize, prep, walk-through, install,

Next, the team works through rounds of feedback and revisions as necessary until the client is satisfied with the vision.

clean up. Coordinate with artists for commissioned pieces (if selected).

Our Project Management team provides

Artwork is finalized and placed into a

final walk through for inspection, identify

floorplan.

artwork exchange requests, gather feedback for final report.


PROJECT MANAGEMENT


Our Project Management Team is responsible for creating comprehensive timelines that carry the teams through the entire working process.

We provide: •

Weekly and Bi-Weekly Check Ins

Team Reviews

Meeting Pre-Reads

Detailed Meeting Recaps

Site Visits and more…


CUSTOMIZED DESIGN


GAA SPECIALIZES IN SOURCING LOCAL ART ACROSS THE COUNTRY. We know how to create just the right mix of original art, sculptural art, reproductions of fine art prints and photographs — curated collections of imagery that can engage as a whole, as well as individually.


“Seasons Turn, Pause & Renew” by Rachael McCampbell © 2022 7.5’ x 8’h, computerized and motorized panels, 4 paintings total.

ARTIST PARTNERSHIP

Curating artwork for a space that is familiar and reinforces a sense of identity and speaks to the community it serves is very important to us. We have the ability to connect and partner with local photographers and artists to provide an art solution for you that is custom and unique.


LOCAL PHOTOGRAPHY

Artwork selection is essential, it is important that our selections reinforce a sense of community. Using the local surroundings and familiar imagery from the environment brings our clients a sense of localized design that sets us apart from the competitors. We have a team of photographers that we can dispatch and offer custom shoots of any location. GAA handles all of the logistics of the local photoshoots and we build the cost into the final budget. We offer one package for all photoshoots with no individual usage rights.


CUSTOM DESIGN

SUBSTRATES WE OFFER A LU M I N U M

FR AMED PRINTS

With it’s more modern look, aluminum offers

We offer a wide variety of framed and matted prints.

several benefits.

The sky’s the limit.

C A N VA S

FILMS

Custom-framed, gallery-wrapped, or float-framed,

Window and ceiling films offer form and function.

canvas offers a range of looks from traditional

Natural or artificial lighting backlights beautiful artwork,

to contemporary while maintaining it’s familiar,

while transparent or opaque backing options allow for

organic qualities.

control of light pass-through for varying levels of privacy.

ACO U S T I C T I L E

PVC

This solution offers the best of both worlds:

Economical without sacrificing image quality or durability,

It combines commercial-grade ambient noise

PVC is the perfect solution for maximizing coverage and

management and engaging art.

minimizing cost.

AC RY L I C

WA L L PA P E R

With it’s more modern look, acrylic offers several

Wallpaper with crisp, high-resolution imagery can create

options. From gloss and non-glare finishes to multiple

an immersive and striking solution that easily withstands

thicknesses, it allows customization for purpose

the rigors of day-to-day wear and tear.

and presentation.



CO NT I NU I NG ED UCATI O N UN I T ( C E U)

WHAT IS A CEU? It stands for a Continuing Education Unit which is a learning program we have created to educate communities about Evidence Based Design CO URSE D ESC R I PTI O N As research continues to shed light on the documented benefits of art on wellbeing, more organizations are seeking to use art for more than its decorative properties. This CEU seeks to educate specifiers on the research that supports art’s impact on a building’s occupants, and how it can be used to support the overarching goals of the project.


INSTALLATION

Multiple, regionally located, production facilities

Ensures we can meet the timelines we agree to, while meeting the demands of volume of art pieces across the country

Dedicated GAA installation management coordinators

Art installers that are true professionals and skilled in the industry of art installations




G R E A T

A M E R I C A N

greatamericanart.com

A R T


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