Branding Book P ro v i d e d b y G r a p h i c S t r a t e g i s t . c o m
This logo focuses its inspiration on the understated, sleek look of exclusive night clubs in New York City, Los Angeles, Miami, and Atlanta. The breaks in the letters are a subtle reference to neon lights and the Pantone Purple is a common color in high-end nightclubs. The forward slash is a reference to Photo Buzz Studios’ more edgy, after-dark approach. White Only Black
Branding Bar Copyright your images with the Branding Bar. The word “studios” is reversed out of the black field to incorporate colors from the photo. This gives Photo Buzz Studios a more “interactive” personality, a nod to the company’s theater professionals, photographers, and communication artists.
C O L O R PA L E T T E
PANTONE Black 6 MIDNIGHT
PANTONE PURPLE JEZEBEL
PANTONE Green IBIZA
This array of colors represents colors commonly seen in night life and neon lights. Photo Buzz Studios’ primary colors, on the left, offer understated yet energetic combinations. The supporting colors, on the right, provide vibrancy, dynamism, and high contrast against the primary colors.
PANTONE 1925 LASER
A note of Use of Color
The exclusive Provocateur nightclub in New York City
PANTONE 1788 SUNSET
PANTONE BLUE 0821 ICE
T Y POGR A PH Y
Aa Aa PLAYFAIR DISPLAY
Playfiar Display, a modern, slightly condensed serif typeface, and Raleway, a progressive, wider sansserif typeface are both highly structural faces which lend an element of formality to Photo Buzz Studios. Playfair Display should be used for headlines, pull-out quotes, titles, and short calls-to-action. Raleway is best suited for longer passages of text. Each typeface is available on Google Fonts and features an assortment of weights and styles.
“I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.” “I am the master of my fate, the captain of my soul.”
Use Playfair sparingly
“I am the master of my fate, the captain of my soul.”
Playfair, although perfectly readable in its regul;ar weight, is not intended for long passages of text.
AC C E N T S & E X T R A S
Use examples CHATTER ICON
These accent marks represent various elements of photography, night life, and design liberties. Each accent can be presented in any of the colors from Photo Buzz Studios’ supporting color palette, plus white, and can be re-sized to suit the application. It is not recommended to use these accents in the primary color palette. The primary color palette is intended for top-level priority information.
The Chatter Icon. Reminiscent of wave patterns in speech mapping, this icon can be used for bulleted lists, repeated multiple times to create a dotted line, or to enclose text or photos.
The Slash Accent. Inspired by the manual cropping tool of film photography, the slash has a variety of applications. It can be used to draw attention to a bleed, a quote, or as punctuation to separate text.
The Spotlight Shape. Modeled after the shape a spotlight makes when it hits a stage, this shape can be used as a background for text, repeated multiple times as a design element, or used as a bullet.
The Z-Ladder. This pattern consists of carefully stacked, infinitely connected letters. It implies word-of-mouth marketing, where by one person tells two people, those two people tell another two people, thus growing the “buzz” exponentially.
These symbols, patterns, and icons can be used in a variety of scales, transparencies, combinations, blending modes, colors, and applications. In print, consider using Spot UV coating for these icons. An open-ended direction gives the designer flexibility while still keeping the branding consistent.
Kelly Williams CEO
Photo Buzz Studios
PHOTOGRAPHY CREATIVE ENGAGEMENT PROFESSIONAL STAFF