Ulster Grocer April 2021 by Helen Wright

N O. 1 M AG A Z I N E F O R T H E LO C A L G R O C E R Y S E C TO R

GROCER

APRIL 2021

ULSTER

Over 45 years at the heart of the Northern Ireland food industry

CONCERNS FOR AGRI-FOOD AS NI TABLES FIRST CLIMATE CHANGE BILL

igh energy costs, rural logistics issues, methane emissions from livestock and a new net-zero carbon target are among issues of concern for the agri-food sector after Northern Ireland’s first Climate Change Bill was tabled last month. Receiving its first reading before the NI Assembly on March 22, the draft legislation was introduced by Green Party MLA Clare Bailey with the DUP the only main party withholding support. “Northern Ireland’s manufacturers have been at the forefront of investing and innovating in reducing their environmental impact and spotting business opportunities and this will continue regardless of a Climate Change Bill or not,” said Stephen Kelly, chief executive of Manufacturing NI. “From creating engineering solutions in renewables to resource efficiency to ensure their competitiveness given our peripherality from markets, our manufacturing community work every day to achieve marginal gains. “However, they’ve also had to pick up the cost of some policy decisions. As the largest energy users, they have bills amongst the most expensive in the world and our location means lots of the new options on transportation just don’t work. “So, if a Bill progresses, our Assembly needs to be careful and not destroy jobs,

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FULLAN’S FOOD HALL: FAITH, FAMILY & A LONGSTANDING RELATIONSHIP WITH HENDERSON’S ARE THE BEDROCK OF SUCCESS FOR HIS PORTGLENONE EUROSPAR, SAYS OWNER PAT FULLAN

particularly as the economic impact of Covid and Brexit will be with us for years to come.” Climate Coalition Northern Ireland worked alongside the Green Party to write the Bill, which sets a net-zero carbon target of 2045, and will be debated by MLAs during its second reading. It stands separate to a bill under development by the Department of Agriculture, Environment and Rural Affairs, which is expected to adopt Lord Deben’s Climate Change Committee recommendation of an 82% cut in emissions by 2050 as an equitable NI contribution to the UK’s net zero ambition. Making the recommendation, Lord Deben acknowledged the contribution of agriculture to the NI economy and its vulnerability to any greater or faster reduction in emissions. David Brown, deputy president of Ulster Farmers’ Union (UFU), expressed particular concern over the new Bill setting aside Lord Deben’s recommendation for a netzero by 2045 target. “We recognise we have to make our contribution to it, but if you’re feeding 10 million in the UK from Northern Ireland with its 1.8 million population, that has to be taken into account,” he said. UFU has met with Bailey, as well as representatives from all the main parties,

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GOOD DEEDS: A MAXOL CAMPAIGN FOR AWARE, FARMERS SENDING CHOCOLATES TO THE NHS & A EUROSPAR INITIATIVE RAISING FUNDS FOR CANCER CENTRE TVS ARE AMONG CSR ACTIVITY

and is seeking clarification on the science behind the expedited targets, as well as further detail on how the Bill proposes measuring methane emitted from agriculture. Last month, the Irish government recognised biogenic methane from agriculture as separate from its other methane reduction targets under the RoI climate bill, and UFU is pushing for adoption for a similar distinction in NI. Michael Bell, executive director of Northern Ireland Food and Drink Association (NIFDA), meanwhile highlighted progress already made by food and drink companies to lower their carbon footprint, reduce packaging and eliminate waste. “It is vital that any legislation is workable on the ground, and as an industry stand ready to work with government to develop practical solutions to the challenge of climate change,” he said. “Through our NIFDA environment and packaging forums, we have been working hard on these issues to ensure we reduce emissions and enhance sustainability as our industry continues to grow from strength to strength. “As a society we have a responsibility to tackle emissions and minimise our impact on the environment, and we welcome the Climate Change Bill’s objective of making businesses and society more resilient, sustainable and resource efficient.”

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CRISPS, NUTS & SNACKS: HEALTHIER NPD HAS CONTRIBUTED TO ONGOING GROWTH FOR THIS MATURE MARKET, WHILE TASTE REMAINS A TOP PRIORITY FOR CONSUMERS, IN OUR ANNUAL CATEGORY REPORT

OFF-TRADE BONANZA: ON-TRADE SADLY REMAINS IN LOCKDOWN BUT OFF-TRADE SALES ARE BOOMING, WITH UG LOOKING AT THE LATEST NEWS & ACTIVITY FROM THE DRINKS SECTOR

email: info@ulstergrocer.com Volume 56 Number 4 APRIL 2021 Editor: Alyson Magee E: a.magee@independentmagazinesni.co.uk Tel: 028 9026 4175 Contributors: Michele Shirlow, Sam Butler, Jason Winstanley Sales Manager: Chris Keenan E: c.keenan@independentmagazinesni.co.uk Tel: 028 9026 4266 Art Editor: Helen Wright Production Manager: Irene Fitzsimmons Ulster Grocer c/o Independent News & Media Ltd, Belfast Telegraph House 33 Clarendon Road Clarendon Dock Belfast BT1 3BG www.ulstergrocer.com @ulstergrocer www.facebook.com/ulstergrocer Subscriptions: £27.50 per annum £37.50 per annum (outside UK) Designed & Produced by: Independent News & Media Ltd Tel: 028 9026 4000 Printed by: W&G Baird, Antrim Tel: 028 9446 3911

EDITORIAL COMMENT

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A YEAR ON FROM FIRST LOCKDOWN

elcome to the April edition of Ulster Grocer. The past month has been another busy one on the news front, with Northern Ireland reaching the one-year milestone since introduction of the first lockdown. Many of us thought it would last only weeks, not months and certainly not a year and counting. A year in which most grocery stores become frontline service providers, rapidly adapting their layouts, POS technology and hygiene protocols to meet the needs of a global pandemic and extending their offer to meet the evolving demands of lockdown shoppers. Retailers became caterers, and caterers became retailers, with restaurant-quality ready meals in high demand due to the closure of hospitality. Of course, not all stores have benefitted from the lockdown boost to grocery sales highlighted in the monthly Kantar data. Some shops, marooned on empty high streets in a sea of shuttered businesses, have struggled with footfall and the High Streets Task Force will have a challenging job ahead to turn around their dire situation. Other stores selling groceries, but not meeting the proportional threshold to be classified as essential, have been closed and will have to rebuild their businesses. And beyond shops, the other links in the grocery supply chain from farmers and producers to manufacturers, wholesalers and logistics providers have all had their own challenges to deal with throughout the pandemic. Some of the measures unveiled last month in Chancellor Rishi Sunak’s Budget will at least go some way

towards aiding recovery. As will the rescue packages subsequently announced by NI Finance Minister Conor Murphy, including a £178m grant scheme and further 12-month rates holiday for some businesses. Beyond the pandemic, the Northern Ireland Protocol continues to be an issue of political contention, both within Northern Ireland and at EU level. In a much-needed step, the UK has unilaterally moved to extend the grace periods for inspection of animal origin products, and parcels, moving from GB to NI. An unhappy EU mounted a legal challenge to the move, but it may back down if the UK offers greater clarity around the steps it plans to take towards fully implementing the Protocol. And it’s not just the EU seeking clarity around those plans. As our story opposite highlights, the entire grocery supply chain needs to know what’s going to happen and when, sooner rather than later. Without any roadmap or targets in place, the fear is the next deadline for ending the grace period - October 1 - will come and go without any real progress on setting up the customs infrastructure required to comply with the Protocol. Northern Ireland industry is suffering from this unproductive bickering over the Protocol. Both UK and local government need to step up to the plate, talk to industry, work with the EU as best they can and get a proper plan in place.

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NEWS

FIRM DATES NEEDED FOR NI PROTOCOL TRADING SYSTEMS

pecific milestones need to be set towards ending grace periods around implementation of the contentious Northern Ireland Protocol, say representatives of the local business sector. Without firm dates attached to specific actions, the concern is progress on putting in place the systems required for certification of agri-food trade from GB to NI could drag on indefinitely. Early last month, the UK government unilaterally extended Brexit grace periods due to expire at the end of March and June, to October 1 for agri-food movements and November 1 for parcels. EU officials responded with legal action, declaring the extensions a breach of the NI Protocol and international law. However, Irish Foreign Minister Simon Coveney has indicated flexibility could be extended by the EU if the UK fulfils an obligation agreed back in December to provide a roadmap outlining steps and milestones for implementation of the Protocol. A timeframe for completion of border posts at Larne and Belfast ports and the digitisation of customs declarations should be included in the roadmap, he said. In a statement announcing the grace period extension, NI Secretary of State Brandon Lewis said the current arrangements for agrifood movements would continue until October 1, and “certification requirements will then be introduced in phases alongside the roll out of the Digital Assistance Scheme.” However, the vagueness around the roll out was addressed by Northern Ireland Retail Consortium Director Aodhán Connolly during a BRC Trade Podcast, Things are getting messy with the EU! aired on March 24. Connolly welcomed the longer grace periods as vital to maintaining choice and affordability for NI households, while acknowledging a

bilateral approach would have been preferable for the extension. “Politics is getting in the way of the technical stuff,” he said. “Our big push now is the milestones. Don’t just use this to kick the can down the road, we need to find out how this is going to translate into a long-term workable solution that is designed with business.” Reaffirming commitment to work with all parts of government on solutions, Connolly stressed the need for advance warning of milestones so retailers can accordingly adapt their supply chains. “The big message that we have across the board to not only the UK, but the Northern Ireland Executive as well because they have responsibility for building those border control posts, is please tell us how and when it’s going to happen,” he said. Echoing the call is Seamus Leheny, policy manager NI at Logistics UK, who said: “We need milestones on the journey towards the end of grace periods along with agreed mitigations to give businesses stability, certainty and confidence.” Meanwhile, one positive outcome of the Protocol has been an uplift in local exports, including agrifood trade, as a consequence of NI retaining full access to GB and EU markets. While exports to the EU overall are also expected to have risen, figures published last month by the Central Statistics Office in the Republic of Ireland indicate a year-on-year increase in trade from NI to RoI from €161m to €177m in January 2021. “Most manufacturers who trade with the EU are reporting strong demand,” said Stephen Kelly, chief executive, Manufacturing NI. “There remain issues with authorities in EU member states, particularly customs, who are still struggling to differentiate between GB and NI which is causing problems, but hopefully that will settle down.”

SUPPORT GRANTS & RATES RELIEF WELCOMED BY SECTOR

rocery retailers and food and drink manufacturers are among sectors set to benefit from a new £178m grant scheme announced last month by Finance Minister Conor Murphy. Following on from the welcome announcement of a further 12-month rates holiday for many businesses, the new support grants will be extended to almost 20,000 businesses. The schemes include a £50,000 grant for large businesses unable to access grant funding during the first lockdown, including manufacturers and garden centres but excluding food retail and petrol filling stations. Further grants include £25,000 for some smaller manufacturing businesses, and topup payments of £10,000 and £5,000; the latter potentially extended to essential retail allowed to remain open such as butchers, home bakeries, delis, convenience stores, post offices and pharmacies. “The lost footfall grant scheme will secure hundreds of jobs and ensure these independent retailers can continue to provide food and other important products to local communities,” said Glyn Roberts, chief executive, Retail NI. “While the £178m grants and rates holiday are all positive, we now need the Executive to give a date for non-essential retail, close contact services and hospitality to safely reopen.” Stephen Kelly, chief executive, Manufacturing NI, said “Since last summer, we have been working to try to get financial support for the 1,106 SME manufacturers with a full rates valuation of less than £50,000. News that these firms will automatically receive a £25,000 grant will be a great relief. “Starting a business in manufacturing is tougher and more costly than most other sectors. If we lost these businesses now, we would have lost them likely forever.” The rates holiday excludes food retailers with over 500 square metres of retail space and off-licences. Further measures affecting the retail sector in Chancellor Rishi Sunak’s Budget 2021 unveiled last month, meanwhile, include duty freezes on fuel and alcohol, furlough extension, an increase in the contactless payment limit rise to £100 and increase in the minimum wage to £8.91 an hour from April. 5

NEWS

FARMER OWNERSHIP PLACED AT CENTRE OF DALE FARM REBRAND

airy cooperative Dale Farm is unveiling a new brand identity as part of a major growth strategy planned for the next three years. The redesign aims to reflect a more contemporary style and better communicate its farmer cooperative credentials, with an objective to protect and grow brand share. The new designs bring farming to the forefront, using the strapline Sharing Goodness Everyday to highlight support for Dale Farm as support for local farmers. Its corporate redesign, meanwhile, uses the strapline Your Dairy Cooperative to refocus on the 1,300 farmers who own and supply the cooperative. “We carried out extensive consumer research aligned with our ambitious business growth plans and our desire to compete at a high level in today’s marketplace,” said Nick Whelan, Group chief executive, Dale Farm. “The results showed that it was time to refresh our identity. The Dale Farm brand has been known and loved for generations yet has not been reinvigorated for half a century.

Nick Whelan, Group chief executive, Dale Farm.

“Dale Farm is extremely proud to be owned by hardworking dairy farmers who supply us with milk to make our

products. This is what makes Dale Farm the successful company it is. Our new look celebrates the central role of farmers in our products and underlines that consumers are supporting the farming sector when they choose Dale Farm. “This is a pivotal time for the Dale Farm business. Our brand portfolio of dairy products continues to perform consistently well, thanks to the excellence of our dairy farmers and the innovation of our people. “We are seeking out and capitalising on new opportunities all the time – from new markets such as RoI for our icecream range to exciting new product innovations, that reflect emerging consumer trends. Our three-year plan will see us further grow our presence within existing and new markets and deepen our presence in a variety of dairy product categories. “Redeveloping our identity is a bold and confident step that marks the start of a new era for Dale Farm – one which will see us reach more consumers, and in turn support the businesses of our dairy farmer owners.”

BERTIE’S BAKERY CELEBRATES FIRST YEAR WITH MAKEOVER & RANGE EXPANSION

New master bakers Geoff Lee (left) and Nigel Chambers (right) are pictured with Gavin Hawthorne, head baker at Bertie’s Bakery.

ertie’s Bakery has celebrated its first year in business with a brand makeover and the launch of an additional 35 new products with a focus on cakes. Over the past 12 months, the business has more than doubled its workforce to 26 employees, expanded its client base from 12 to 104 stores and increased its delivery vans from two to six. The operation was established at Creagh Industrial Park outside Magherafelt just as Northern Ireland went into its first lockdown in March 2020, representing a £1m investment by well-known local bakery sector specialist Brian McErlain.

“In March last year, we took a giant leap of faith by entering an already crowded bakery market during an uncertain and unsettling time for business,” said McErlain. “We made the positive decision that our new bakery could play an important part in answering a need for a potential surge in demand for fresh products. Our twin goals were to achieve stand-out and swiftly gain a reputation for the quality and taste of our products. “To that end and focusing on handcrafted and hand finished methods, we assembled a highly-skilled team of bakers. That team has been further enhanced this month with the recruitment of two additional master bakers joining us from Hyndman’s Bakery. “Geoff Lee and Nigel Chambers together bring over 50 years of baking expertise to the company with particular skills in soda farl production and will make a significant contribution to our desire to produce both traditional products and new interpretations of old favourites.” The Bertie’s Bakery range of products includes hot plate goods, baps and rolls, oven bread, scones, cakes, pastries and other sweet treats. The new range of 22 cakes features cake slices, traybakes and sharing slabs, including a Biscoff and Nutella Tiffin and a Peanut Butter Brownie.

NEWS

NI’S FIRST VETERINARY SCHOOL WOULD BENEFIT AGRI-FOOD SECTOR

proposal to establish Northern Ireland’s first veterinary school has been welcomed by the Institute for Global Food Security (IGFS) at Queen’s University Belfast. IGFS Director Prof Nigel Scollan said the possibility of training a work force in veterinary medicine and surgery would represent a major advance for animal health and welfare and the agri-food sector in Northern Ireland. Last month the Department of Agriculture, Environment and Rural Affairs (DAERA) announced that options for an increased veterinary supply locally, including the introduction of a third-level education option, would be considered

Prof Nigel Scollan, director, Institute for Global Food Security at Queen’s.

in an analysis involving both Queen’s University and Ulster University. Currently, there is no option to study veterinary science at degree level locally, with students having to attend courses in Great Britain, the Republic of Ireland or further afield.

FOOD WASTE REDUCTION APP SET FOR GLOBAL SPAR ROLLOUT

ander has secured a deal to supply its innovative technology aimed at reducing food waste to SPAR International, following the success of its collaboration with local SPAR stores through the Henderson Group. A real-time, automated mobile platform helping food stores sell more close-to-expiry date, discounted food products, Gander creates greater visibility of discounted products and value for consumers. SPAR retailers can adapt Gander into their POS systems, enabling retailers to automatically display all reduced-to-clear food on the shelves within their local SPAR store. “We are delighted to be working with Gander on a global scale and looking forward to building on learnings from their collaboration with SPAR in Northern Ireland,” said Tobias Wasmuht, CEO, SPAR International. “As an international food retailer, we are committed to creating sustainable solutions for our customers as part of our goal of reducing wastage throughout the supply chain.” Ashley Osborne, founder of Gander, said: “Since our launch in the EUROSPAR and SPAR stores in Northern Ireland, we have seen phenomenal results and managed to drastically minimise the levels of food waste at the end of each day. “It’s also really exciting to see customers so engaged with the platform, which has led to us receiving a number of industry awards as well as performing in the top 12% of apps nationally in the UK in our first three months of launch.”

Analysis will be taken forward by DAERA in partnership with the Strategic Investment Board, under the joint oversight of DAERA’s chief veterinary officer and senior representatives from Queen’s and Ulster universities. An announcement on the best potential outcome is expected by the end of the year. “This is very welcome news,” said Prof Nigel Scollan. “The need for a veterinary school for Northern Ireland is evident and pressing and the strategic timing is very appropriate. As well as providing skilled professionals, a veterinary school would deliver research and innovation activities that would drive economic growth and attract inward investment.”

AROUND NOON INVESTS £250,000 TO REDUCE PLASTIC PACKAGING

ewry-based food-togo supplier Around Noon is set to reduce its use of plastic packaging by Gareth Chambers, an annual 60 CEO, Around Noon. tonnes after a £250,000 investment bringing printing in-house. The investment in new business, Around Noon Print, is part of its commitment to environmental sustainability as well as a move to improve flexibility for customers. Around Noon has been in business for over 30 years and employs over 300 people. It supplies a range of high-quality sandwiches, wraps, salads, fruit pots and cold pressed juices to customers including forecourt and convenience retailers and cafes. It also sells healthy ready meals via its Simply Fit Food business and bakery items under its Sweet Things brand. Around Noon Print will meet all of Around Noon’s label printing needs, giving it the flexibility to add and delist products quickly and efficiently. The new flexographic printing press it has acquired will also enable all of its labels to be cut and printed on recyclable paper and will reduce plastic label waste to nil. “This is a strategic investment by Around Noon to bring all label printing in-house, providing us with greater flexibility, security of supply, a range of efficiencies and most importantly, the ability to meet our sustainability goals by dramatically reducing our plastic usage,” said Gareth Chambers, CEO of Around Noon.

STORE FOCUS

FULLAN’S FOOD HALL PORTGLENONE FAITH, FAMILY & A LONGSTANDING RELATIONSHIP WITH THE HENDERSON GROUP ARE THE BEDROCK OF SUCCESS FOR HIS EUROSPAR STORE, OWNER PAT FULLAN TELLS ALYSON MAGEE

Pat Fullan is pictured in the extensive giftware store on the first floor of Fullan’s Food Hall, Portglenone.

ow an 8,000-square-foot EUROSPAR with Post Office, off licence, giftware, coffee lounge, Star forecourt and 100 parking spaces, Fullan’s Food Hall was originally a small SPAR grocery store when Pat Fullan bought the site in the 1970s. Its success today is the result of a constant evolution of the business to move with the times, an approach Pat has also applied at his second EUROSPAR in Rasharkin bought over 25 years ago. A tightknit family of sons sharing his entrepreneurial spirit and commitment to the business has helped, with Michael and Paddy working at Portglenone, and Niall and Liam at Rasharkin. Both stores operate under the Fullan’s Food Hall brand. Another of Pat’s sons, Adrian, owns and operates the Leighinmohr House Hotel in Ballymena, a successful business which after an extensive refurbishment pre-pandemic was hosting up to 300 weddings a year. A further key driver behind the grocery business has been a relationship with the Henderson Group dating back to the 1940s, when Pat’s father retailed 8

in Belfast with the Agnew family as his wholesale supplier. His father died suddenly in 1954 when Pat was only 11, but the Belfast shop was kept in the family until its lease expired and Pat bought the Portglenone site. “In those days, all my dealings were with the late WA Agnew, grandad of the current managing directors Martin and

Geoffrey, who was like a father figure to me with sound advice and support, both spiritual and material,” says Pat. “WA called with me basically every couple of weeks. We always discussed salvation and the saving of our souls and I quote a little prayer my mother always taught me: an old man lay dying, and his son came and asked for his advice and

STORE FOCUS the old man said, save your soul, save your soul.” Pat also offers high praise for WA’s son John, “who for years was my mentor and friend,” he says. “I will always cherish John Agnew’s support and advice over the years, and I pray that our friendship with Martin and Geoffrey will continue for years to come. “I would honestly advise any young or established retailers who are currently not in the SPAR group to move to Henderson’s. It is simply the right thing to do. I must also give special mention to the late Victor Galloway, Ronnie Savage and Ken McWhinney who were so helpful to me in those early years.”

Another longstanding relationship is Ken Kirkwood, manager at Rasharkin, who joined the business straight out of school aged 15 or 16 and is now in his early 60s. “He’s in every morning at a quarter past six,” says Pat. Between 80 and 90 full- and part-time staff are employed at Portglenone, which is managed by Michael. “One thing we don’t do, I never wore a watch on my arm in my life,” says Pat. “We’ve a great camaraderie with all of our staff, nice and friendly and you’re never going to look to see if they’ve taken an extra five minutes for their break. “If your staff is nice and pleasant and feel the old boss is not grumpy with them or whatever, that puts them in better form too and they in turn pass that on at the till or on the floor.”

products is outstanding, equal if not better than any of the multiples. “I would also say they are so competitive we have the ability to match the multiples on any of their prices. Our strategy in the grocery trade is not to try to stay equal or level with the multiples, we always try to stay two steps ahead. You must lead, you can’t let the multiples lead you. “We were the first in this part of the country to go with scanning, in the old shop over 30 years ago. Some of the multiples weren’t even scanning but Henderson’s was right up ahead, and they organised scanning for us and we never looked back.” As well as grocery staples, the shop features a full-service Post Office, off licence, Mullins ice-cream counter and vast aisles of fresh produce and dairy and meat cabinets. “We have two of the best butchers in Northern Ireland,” says Pat. “They’re absolutely brilliant, second to none and that is reflected in our meat sales.” Cooked meals are prepared in-house daily by a chef-led team of six, stocking its salad, sandwich and hot food bars spanning cooked breakfast to Sunday lunch with all the trimmings. “Our fresh food counter is second to none,” says Pat. “It would leave the multiples so far behind. Michael’s the

EXTENSIVE OFFER A further advantage of partnership with the Henderson Group is the breadth of its offer, says Pat: “They’re a very decent company to deal with. Their range of driver for it and loves to keep ahead of the posse.” Average basket spend is high. “If your shelves are kept very well packed and people know they can come in and get whatever they need and rely on you, they won’t have to go elsewhere,” he says. “We always keep a good stock and, with Henderson’s, what you order is what you

get delivered.” The giftware department, found on the first floor of the spacious premises alongside the coffee lounge, was added around three years ago and makes the most of the floorspace with long runs of shelving efficiently displaying an extensive range of homeware. Currently closed under lockdown restrictions, the giftware section and coffee shop are normally a big draw, pulling in customers from further afield than the usual loyal local customer base. “We’ve people from all around, maybe 40, 50, 60 miles who always drop in with us when they’re passing through,” says Pat. “When the gift centre is going, we have even had deliveries to Scotland.” The business has continued to move with the times throughout lockdown, with its latest expansion responding to increased demand for home delivery during the pandemic. As well as employing new drivers to service the rising demand, Fullan’s Food Hall in Portglenone has installed a new dedicated till to handle pre-orders, preventing disruption of the normal flow of customers at six existing tills. And plans are afoot to not only continue expansion of the Portglenone and Rasharkin shops, but potentially open new sites. “My sons are younger,

and they’re always looking to expand and move forward,” says Pat. “Our stores are par excellence. Most of the Henderson stores are privately owned and the partnership offers great flexibility. It’s always been our philosophy you can’t keep taking money out of a business without spending and putting it back in. “You just have to have your store looking the very best you can with the broadest range and Henderson’s make sure their shops have all the products they require. “When people come to see us, our shops tell their own story. We have a very nice clientele of customers we bend over backwards to help and that’s always been the way.” 9

RETAIL NEWS - INDEPENDENTS

COLLABORATION WILL HELP FARM SHOPS RETAIN PANDEMIC SHOPPERS Frank Woods, retail sector specialist, NFU Mutual.

orking together with similar businesses will allow farm shops to retain new shoppers gained during the pandemic and make the most of their growth potential, delegates heard at a conference hosted last month by the Farm Retail Association. Farm shops were identified as having

INCLUDE ATTACKS ON SHOPWORKERS IN NEW SENTENCING LAWS

hopworkers should be given the same protection as other frontline workers as part of the newly announced Police, Crime, Sentencing and Courts Bill, says the Federation of Independent Retailers (NFRN). The Bill will see maximum penalties doubled from 12 months to two years for those who assault police

provided a lifeline to local communities during the pandemic, sourcing vital supplies during shortages, delivering fresh produce to vulnerable people and helping to keep people’s spirits up with friendly service. Speaking at the virtual Stronger Together conference, Frank Woods cited recent customer research by NFU Mutual, finding 37% of respondents shopped local for the first time during the pandemic of which 95% plan to continue shopping local wherever possible*. “Local retailers can work together to capitalise on this recent boost,” said Woods, a retail sector specialist for the insurer. “Traditionally local competition has narrowed collaboration, but we’ve seen a shift as more retailers have pulled

together to face challenges, including but not limited to the pandemic. “I’d encourage local businesses to embrace that mindset. Collaboration can be a real investment in your business’ future, with the potential to benefit elements like online presence, influence on local decision making and shop signage and appearance. “You can start by joining formal or informal networks in your local business community, working together to identify opportunities or overcome challenges.” * Customer-facing research conducted on behalf of NFU Mutual: Join the Dots conducted an online survey of 504 NFU Mutual customers between 2nd February and 8th February 2021.

or other emergency workers, such as prison officers, fire personnel or frontline health workers. NFRN says retailers and their staff are just as much in the firing line, with physical and verbal attacks occurring in shops up and down the country on a daily basis. “We are pleased that the government is getting tougher with violent criminals, but we have been calling for better protection of shopworkers for many years,” said Stuart Reddish, national president, NFRN. “While we fully appreciate that emergency workers regularly put themselves in danger and should receive better protection from the law, retailers

and their staff face similar situations all the time. “As long as there is no effective deterrent, these attacks in our stores will continue to seriously affect the lives of ordinary, innocent people who are simply doing their jobs.” In January, the Scottish Parliament passed the Protection of Workers (Retail and Age-restricted Goods and Services) (Scotland) Bill, which makes attacking a store worker a specific offence. During a Commons debate on the Police, Crime, Sentencing and Courts Bill last month, Shadow Home Secretary Nick Thomas-Symonds supported extending protection to shop workers.

CALL FOR UNDER-18S TO CONTINUE SELLING LOTTERY TICKETS

ndependent retailers are calling for sales assistants under 18 to be allowed to continue selling national lottery tickets and scratch cards to customers when new age-to-play restrictions take effect later in the year. The Federation of Independent Retailers (NFRN) has written to Culture Secretary Oliver Dowden explaining the difficulties retailers will face if sales assistants have to be aged 18 or over to sell these products. “It would assist independent retailers managing their businesses with a minimum level of staff in the store if, in line with sales of tobacco and other age restricted products, staff members in the 16-17-year-old age range could continue to sell lottery products,” said Stuart Reddish, national president, NFRN. “Staff in this age group provide an important part of the staffing of convenience stores at key times, including the weekend staff who are selling lottery tickets in the hours before the Saturday lottery draws.” 10

CONCERN OVER IMPACT OF LATEST BANK BRANCH CLOSURES

ews the Bank of Ireland is set to close 15 branches across Northern Ireland has been greeted with dismay by the retail sector. “The closure of these 15 branches will have a negative impact on our local high streets with less footfall for nearby retailers when lockdown ends,” said Glyn Roberts, chief executive, Retail NI. “I have also particular concerns of the impact on rural communities, with further reduced ATM provision and the ability to access cash. “Our high streets face a huge task in recovering with so many businesses closing their doors which will lead to a growing problem of dereliction and shuttered shops.”

RETAIL NEWS – SYMBOLS

S&W BOLSTERS NEW BRANDING WITH VIDEO LAUNCH

rocery wholesaler S&W is rolling out its new A Whole Lot More branding, unveiled at the beginning of the year, launching a promotional video across its social and digital channels. Unveiled on March 1, the new S&W Wholesale video highlights the meaning of A Whole Lot More to the Newry-based company’s customers, suppliers, staff and wider community. It showcases how going above and beyond for customers has been a key factor in making S&W successful. “For us, A Whole Lot More is what we promise our customers,” said Michael Skelton, managing director, S&W Wholesale. “It’s what we offer and the service that underpins that - we believe it’s

important to offer the product but just as important is the service, so our customers can easily order what they need and know they’ll get it from us when they need it.” The new A Whole Lot More branding is underpinned by next day delivery to many parts of the island of Ireland via a fleet of 60 vehicles, and an offering of more than 4,000 products including comprehensive chilled, fresh and frozen lines serviced by a 100,000-square-foot warehouse. S&W also lays claim to 17 promotional campaigns per year in sterling and euro, and flexible symbol brands with bespoke signage and branding packages but no membership fees. The video is found on S&W Wholesale’s YouTube, Linkedin, Facebook and Twitter pages.

LOCKDOWN INDULGENCE DRIVES NI GROCERY MARKET GROWTH

lcohol, confectionery and takehome savouries lead local grocery category growth in the latest 12-week figures from Kantar, respectively growing sales by 34%, 18.9% and 17.4% year on year, as consumers seek comfort in indulgence during lockdown. For the 12-week period, total Northern Ireland grocery sales grew by 12.7%, against a boost of 14.8% for the 52 weeks to February 21, led by symbol groups at +27.2%, butchers, greengrocers and other shops at +22.1% and multiple retailers at +12.9%. “As we approach a full year since the start of restrictions in Northern Ireland, lockdowns have meant shoppers have made 20 fewer trips to the supermarket in the past 12 months,” said Emer Healy, retail analyst at Kantar. “They have needed to pick up

extra items when they do visit and volume sales have increased by 18.6% compared with the previous year, picking up two additional items per trip on average. “Tesco maintained its position as Northern Ireland’s biggest grocer with 35.1% of the market this period. Shoppers continued to pick up more per trip, increasing basket sizes by 22% and adding an extra £240m to Tesco’s overall sales. “Sainsbury’s grew by 14.2% this period, as shoppers picked up more in store and boosted its overall sales by £78.7m. It was very a similar picture at Asda, where customers increased their trip size by more than at any other retailer, up 28.1%, and total sales rose by 10.6%. “Lidl achieved the strongest growth among all the retailers at 21.7% with an additional £43m spent in store this period.”

RETAIL NEWS – MULTIPLES

GENESIS CREATES NEW TRADE-MARKED BAKERY TREAT FOR M&S

JP Lyttle, commercial director at Genesis Bakery; JP McShane, M&S Lisburn store manager; and Paul Allen, executive chairman at Genesis Bakery.

agherafelt-based Genesis Bakery has created a new trade-marked biscuit and cake innovation, the Biscake, exclusively for Marks & Spencer stores. Featuring a biscuit base with a fluffy cupcake top hand-piped by the Genesis team, the Biscake is available in three flavours, Choc Chip off the old block, Cherry Cake-well and Lemon Meringuea-tang. Genesis Bakery, which was created in 1968 and bought out of administration by Paul Allen in 2018, has been supplying M&S for over 10 years. “It has always been our policy to

stock a range of fantastic local produce where possible and Genesis are the perfect example of how successful this arrangement can be,” said Philip Conlon, head of region for M&S in Northern Ireland. “This new and exclusive fusion to M&S, the Biscake, is a credit to the new product development team at Genesis Bakery who work hard to produce the most innovative and great tasting products using the best ingredients, many of which are sourced locally.” Paul Allen, executive chairman of Genesis Bakery, said: “We make more than 25 different lines for M&S, who constantly challenge us to come up with baked goods that are new and exciting for customers. “We have invested heavily in new product development and seeing Biscakes being so well received gives us all a real sense of pride in the skill of our development and bakery teams.” Northern Ireland producers supply milk, eggs, beef, lamb pork and bread to M&S stores in Northern Ireland, the Republic of Ireland and many GB stores.

TESCO BANK LAUNCHES NEW INSURANCE PARTNERSHIP

esco Bank is boosting its banking and insurance services, currently serving five million UK customers, through a new partnership with Northern Ireland’s leading insurance comparison site CompareNI.com and UK website Quotezone.co.uk. The new digital partnership rewards consumers who purchase one of Tesco Bank’s car insurance products through the sites with a unique discount on their 12

premium. “We continually evolve our products to ensure they are more closely aligned to the needs of Tesco shoppers,” said Mark Airey, commercial director, Insurance at Tesco Bank. “We’re pleased to partner with CompareNI. com and Quotezone.co.uk to offer car insurance with a strong emphasis on value, helpful benefits and rewarding loyalty.”

LIDL NI INVESTS £120,000 IN SPORTS EQUIPMENT FOR 40 LOCAL SCHOOLS

idl Northern Ireland has awarded 40 secondary schools £3,000 worth of vouchers each to secure essential new sports equipment as part of its Sport for Good initiative, encouraging and supporting young people to make the most of the physical and mental benefits of sport participation. Representing an investment of £120,000, 40 schools across all six counties – one for every Lidl Northern Ireland store in December 2020 –are set to benefit from the boost. Championed by sporting legends including Commonwealth pommel horse champion Rhys McClenaghan, national record-holding runner Ciara Mageean, Paralympic swimmer Bethany Firth MBE and Irish national hockey team captain Katie Mullan, the programme aims to shine a light on mental health and the positive role sport can play. “With one in four young people in Northern Ireland struggling with their mental health, I am passionate about championing participation in sport as a great way to boost your self-esteem, body confidence and social skills,” said McClenaghan. “Thanks to Lidl Northern Ireland and the Sport for Good programme, thousands of pupils will have access to the best new sporting equipment.” Angela Connan, corporate social responsibility manager at Lidl Northern Ireland, said: “We know that this school year has been a difficult one for many pupils adapting to remote learning and that wider curriculum activities, such as physical education, have been significantly impacted. “Now in its third year, Sport for Good is a cornerstone of our wider Community Works initiative and demonstrates Lidl Northern Ireland’s ongoing commitment to providing local support where it matters most.”

From left, Lucy McGonigle, Regent House Grammar School; Rhys McClenaghan, Sport for Good ambassador and Commonwealth gold medallist; and Angela Connan, corporate social responsibility manager, Lidl Northern Ireland.

MY LIFE IN THE GROCERY TRADE SAM SWART, OWNER, CAUSEWAY COOKIE COMPANY BRIEFLY OUTLINE YOUR EMPLOYMENT HISTORY In the mid-90s, I qualified as an architectural technician; thereafter working for various architectural firms in Durban, South Africa until relocating to Northern Ireland in September 2007. When the recession hit in 2009, I was made redundant, but a couple of months later I was offered the opportunity to run a bed & breakfast in Portrush. I jumped at the idea. In 2014, I left my hubby running the B&B and went back to full time employment, working for various architectural and fit-out companies. Some of the most interesting projects I have worked on were detailing joinery for luxury apartments and ships. I’ve even detailed a 19th century cathedral for restoration. WHEN DID YOU TAKE UP THIS POST? I started Causeway Cookie Company in 2016; baking and decorating cookies in the evenings and pulling all-nighters before artisan markets on the weekends. This became my full-time job after being made redundant in August 2020, admittedly two years ahead of my plan. WHAT DOES YOUR ROLE INVOLVE? As an early-stage small business or one-woman show, I’m responsible for getting everything done. The baking, icing and decorating are the easy and fun part; each order, whether private or

corporate, is bespoke, designed around the customer’s individual requirements. I am extremely fortunate to have an in-house professional photographer, my husband Tim. He also heads up the quality control department for both taste and aesthetics - he’s a harsh critic! And then there’s the hidden side of things: social media; marketing, packaging and labelling, setting up an online shop and promoting yourself and the business, as well as staying current. Right now, that means learning about the NI Protocol and the various customs declarations. It’s not all edible dough and pretty cookies. WHAT ARE THE BEST/WORST PARTS OF YOUR JOB? At the moment, the worst part is not having any artisan markets. In general, the worst thing is approaching potential stockists. I love my products and I believe in them, but wish I had someone else to do that for me. The thing I love the most is decorating the cookies; I prefer to draw and paint the decoration. The best part is customer reactions to both the flavour of the edible dough and the flavour and look of the decorated cookies. PROUDEST MOMENT OF YOUR CAREER TO DATE? Recognition for hard work is always good, I have won a few awards for my cookie decorating, a few at certificates

and medals at Cake International in Birmingham over the years; but the proudest moment was winning my category at the Bushmills Salmon and Whiskey Festival 2019. BEST THING ABOUT BEING INVOLVED WITH THE LOCAL RETAIL INDUSTRY? Getting to know my customers and their needs and being able to tailor my products to meet those needs. My original recipe was only gluten free, but over the years I was asked about egg and dairy free as well. The first lockdown of 2020 saw the development of an amazingly delicious gluten, egg and dairy free (suitable for vegans) cookie recipe with three flavours – Vanilla, Irish Black Butter and Dark Chocolate. WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK? My favourite distraction is my gorgeous black kitten Granny Esmerelda Weatherwax, named after a character by my favourite author Sir Terry Pratchett. I also enjoy TV quiz shows and watching crime dramas. SOMETHING ABOUT YOURSELF NOT MANY PEOPLE MAY KNOW I like big trucks... When I was four, we lived opposite a fire station and I wanted to be a fireman just to ride on the fire engines. My dream car growing up was a military Hummer, but I’d settle for a Kamaz - watching them tackle the dunes in the Dakar Rally is something else.

CSR NEWS

MAXOL CAMPAIGN RAISES £15,000 FOR CHARITY PARTNER AWARE Paulo Ross, Cool FM presenter and AWARE ambassador.

axol customers have raised £15,000 through the forecourt and convenience retailer’s annual Christmas Coffee Cup fundraising campaign 2020, with all proceeds going to local charity partner AWARE.

The campaign, which ran throughout November and December, saw 10p from every hot drink bought in participating Maxol stores donated to local depression charity AWARE. The funds raised will be enough to fund three vital support groups for a full year or over 40 Mood Matters workshops, delivered to community groups, schools and workplaces. “I’d like to say a huge thank-you to our amazing staff and loyal customers for getting behind our festive campaign and helping to raise the funds that enables AWARE to continue their vital work across Northern Ireland,” said Brian Donaldson, chief executive officer at Maxol.

“The last 12 months have been extraordinarily tough for so many people, but with AWARE providing help and support there is a way through and we’re delighted to play our part in funding these services.” AWARE provides information, education and support on the illness of depression and delivers a number of wellbeing programmes into schools, workplaces and communities across Northern Ireland. Funds raised by Maxol will go towards helping AWARE increase awareness of positive mental wellbeing in local communities and help to provide support groups and education programmes across the country.

LOCAL SPAR TEAM RAISES FUNDS FOR COLLEAGUE S taff members at SPAR Viking Lodge in Larne have embarked on a fundraising initiative after their colleague Nikole McIntyre was diagnosed with inflammatory breast cancer in September 2020. The team created a Think Pink Month in store, hosting various activities to raise funds from raffling off £50 MAXOL vouchers to a sponsored walk organised by Nikole’s colleague Fiona McMurran. In total, the inspiring team raised £800, £500 of which has been donated to Hope House Ireland in Islandmagee which provides rest and rehabilitation breaks for cancer patients with the balance going

to Nikole to help with her post-surgery recovery. “Nikole being diagnosed in the middle of a pandemic really brought home how important that extra care is for Nikole and other patients and I am just so proud of how the team has come together to achieve such a great result,” said Chris Currie, store manager. Dawn McConnell from Hope House said: “We get blown away when people are able to go out of their way to fundraise for us, especially when it is difficult with restrictions. We rely on donations such as the teams to keep

LOCAL FARMING SECTOR THANKS NHS WITH CHOCOLATE GESTURE

lster Farmers’ Union has sent chocolate gifts handmade by The Chocolate Manor in Castlerock to 13 hospitals across Northern Ireland and the Ambulance Service headquarters in Belfast. “The UFU board, staff and members have organised for a number of chocolate gifts to be delivered to our NHS workers 14

Victor Chestnutt, president, UFU, and Geri Martin, founder of The Chocolate Manor, Castlerock.

From left, back row, Hannah Glass and Aaron Baxter, customer advisors at SPAR Viking Lodge, Adam McIlroy, Post Office manager, and front row, Fiona McMurran and Nikole McIntyre, customer advisors at SPAR Viking Lodge, and Dawn McConnell, Hope House.

our facility running and provide that extra care cancer patients need for some rest and rehabilitation. We’re so grateful and wish Nikole all the best with her continued recovery.” as a small token of thanks for their heroic efforts especially over the past year,” said Victor Chestnutt, president, UFU. “Our healthcare workers have always been extremely selfless and kind to the farming community displaying tireless hard work and dedication during times of need. They continue to outdo themselves and went above and beyond for everyone in NI as we faced the biggest health care crisis of our generation. “It has been a very difficult time and thanks to their commitment to providing the best possible healthcare to patients and support for their families, we are confident that brighter days lie ahead. “We are immensely grateful for everything our NHS workers have done for us and continue to do.”

CSR NEWS

GROCERYAID DAY HIGHLIGHTS SERVICES TO 6.25 MILLION

ver 200 companies took part in GroceryAid Day on March 2, with the charity’s 2021 We’re Here campaign estimated to have reached 6.25 million people. GroceryAid Day aims to raise awareness of the grocery sector charity, which this year adapted its activity and assets to reach colleagues working onsite and remotely. GroceryAid’s printed materials were featured in over 500 depots, factories and stores, while its digital assets were widely distributed across the trade. Highlighting the support services available through the charity, supporters

took part in a range of activities from bake offs, head shaves and motivational speakers to GroceryAid Day backgrounds for virtual team meetings. “Thank you to the many organisations who supported GroceryAid Day this year, our annual reach out to the industry to help us raise awareness,” said Steve Barnes, chief executive, GroceryAid. “Thanks to the industry’s efforts, our welfare team is already seeing the impact with potential beneficiaries making contact who had not heard about GroceryAid and the support available before. “We knew this year was going to be

NOMINATE A LOCAL COMMUNITY GROUP FOR STAKE IN £10,000 FUND

oost Drinks, the owner of Northern Ireland’s best-selling soft drink within the local independent convenience channel* has created a £10,000 fund for groups across the province to help drive change in their communities.

The Choose Now, Change Lives initiative, available throughout 2021, was developed by the drinks brand to offer local community grants to positively impact lives. Groundwork NI, a charity group working with local communities, will support Boost by administering grants to successful applicants. Boost is calling for local groups and communities to get involved by nominating a group that they feel would benefit from a cash injection from Boost’s £10,000 fund helping to make a difference and truly facilitate change.

a challenging year for people to take part so, notwithstanding that, what was achieved was simply incredible.” GroceryAid has seen a steady increase in applications and calls to the Helpline since the start of the Covid-19 pandemic, accelerating in 2021. The GroceryAid Helpline (08088 021 122), website (www.groceryaid.org.uk) and live chat offers emotional, practical and financial support to grocery sector colleagues 24/7 365 days a year. The grants scheme will be carried out with three rounds of funding allocation throughout the year, with an entry deadline of May 9 for round one, July 18 for round two, and September 26 for round three. “Having worked exclusively with independent retailers for 18 years in NI, we know just how important local shops are to the communities they are in,” said Adrian Hipkiss, marketing and international business director at Boost. “We are firm believers in supporting activity at a local level.” * Source: IRI Marketplace Data, Symbols & Independents, Unit Sales w/e 27.12.20 To nominate a group or project needing help, fill out a nomination form at www.boostdrinks.com/changelivesni

EUROSPAR INITIATIVE RAISES FUNDS FOR CANCER CENTRE TVS

leven local EUROSPAR supermarkets have raised funds to help install 30 TVs in the Friends of the Cancer Centre Unit at Belfast City Hospital. Chris Hamilton who works at Henderson Retail received treatment at the unit in 2019 and, after having to pay to watch TV, he thought it would be beneficial for patients to have access to entertainment without the pain of paying for subscriptions. Appealing to his colleagues from across Co Down and East Belfast, almost £4,000 was raised which went towards helping purchase 30 TVs for the Friends of the Cancer Centre Unit. Fundraising EUROSPAR stores included, in Co Antrim, Ballyhackamore and Ladas Drive and, in Co Down, Rathgael Road, Ashbury, Carrowdore, Dundonald, Hardford Link, Moat Street, Portaferry, Millisle and Donaghadee Road.

Hannah Harvey from EUROSPAR Moat Street in Donaghadee, Ava Wilkinson from Friends of the Cancer Centre and Megan Crawford from EUROSPAR Hardfordlink in Newtownards. 15

FOOD & DRINK NEWS

TIME TO PROMOTE THE GOOD OF OUR FABULOUS FOOD AT HOME & IN THE GLOBAL MARKETPLACE BY MICHELE SHIRLOW, CHIEF EXECUTIVE, FOOD NI

he problems associated with the Northern Ireland Protocol continue to produce some food shortages, especially in terms of fresh fruit and vegetables for supermarkets. And I also know that smaller specialist shops such as delis are experiencing difficulties in sourcing luxury foods such as cheese from Great Britain and EU countries like France and Italy. I’ve also heard of at least one deli endeavouring to source cheese from dairies in Britain by way of France and the Republic of Ireland. Smaller retailers, of course, are probably more dependent on customer loyalty and need to respond to the requirements of their shoppers. From talking to deli owners, it now seems clear that many specialist producers, especially in Britain, weren’t ready for Brexit and particularly the subsequent flood of forms from the Protocol. And others in Britain just couldn’t be bothered with the onerous bureaucracy now required. The Northern Ireland market just wasn’t big enough for some of the longstanding suppliers in Britain. On a positive note, the situation has led to many smaller stores turning towards local producers, especially our range of superb cheese makers and those from the Republic of Ireland. Many local delis, for instance, have turned to artisan producers in the Republic for a range of luxury foods. It’s also true, of course, that some of the leading supermarkets here have plugged the gaps on their shelves with local foods such as convenience meals. This is a process that Food NI is keen to see develop in the months and years ahead, because we have so many superb food and drink products here. Look at the achievements of our smaller companies in the UK Great Taste and the Irish Food awards over many years. Our distilleries continue to rack up international awards for whiskey and gin. To be fair, the big supermarkets buy upwards of £2bn a year from local companies, and we greatly appreciate this tremendous support. We’d be keen to see more opportunities for smaller suppliers. We’ve also seen the Henderson Group, a Food NI member, leading the way with 16

ON A POSITIVE NOTE, THE SITUATION HAS LED TO MANY SMALLER STORES TURNING TOWARDS LOCAL PRODUCERS, ESPECIALLY OUR RANGE OF SUPERB CHEESE MAKERS AND THOSE FROM THE REPUBLIC OF IRELAND. MANY LOCAL DELIS, FOR INSTANCE, HAVE TURNED TO ARTISAN PRODUCERS IN THE REPUBLIC FOR A RANGE OF LUXURY FOODS. its collaboration with local artisans in terms of SPAR- and EUROSPAR-branded foods and company own brands. Our local food and drink is now world class and better in terms of quality, taste and innovation than much of what is imported. And buying more from local suppliers will also be good for our economy, employment and the environment. Interestingly, fine food retailers in Britain are also facing Brexit-related supply problems and price rises appear inevitable. Firms across Britain have said they are struggling to source products such as cheese. This is also resulting in many prioritising British produce.

It’s important then that we do everything possible to increase awareness of the breadth and quality of our produce in Britain as well as in Northern Ireland. Boris Johnson, in a recent speech, spoke of his desire for consumers to “buy more of our unparalleled British produce at home” as well as having food and drink producers “proudly selling more around the world”. The prime minister, however, is not the only one championing British produce both at home and abroad. New schemes to boost food and drink exports have emerged in the shadow of Brexit, while initiatives are encouraging local shopping closer to home, too, by promoting the quality of British food and drink. Scotland Food and Drink recently unveiled a new campaign and website, onthetable.scot, to celebrate Scottish produce and educate consumers about how their shopping habits can directly benefit the Scottish food and drink industry and the wider economy. It seems that research has indicated many shoppers still aren’t aware of the huge range of Scottish produce available at local retailers, farmers’ markets and online. The same is true here. Foods Innovation Wales, in addition, has created the Welsh Food and Drink Directory to promote food and drink manufacturers’ products to buyers both in the UK and abroad by raising awareness of Welsh products. Food NI has, of course, already developed our own directory of food and drink and hospitality businesses and would wish to do more with them. Our directory is designed to help raise the profile of innovative Northern Ireland food and drink products both locally, nationally and internationally. The UK government has also launched the Open Doors export campaign for British food and drink. It intends to work with the NFU, AHDB and the Food and Drink Federation to deliver tailored support for farmers and food producers, such as masterclasses and mentoring. In Food NI we have developed a strategy for the future around the theme of Our food the Power of Good which we will launch in the coming months... watch this space.

ADVERTORIAL

BARR SOFT DRINKS UNLEASHES A NEW FORCE WITH RUBICON RAW

arr Soft Drinks is launching a Big Can Energy drink from Rubicon. Rubicon Raw, an innovation built on a foundation of consumer insight, is said to offer something truly new and different to today’s energy drinks market. “We’ve launched Rubicon Raw to meet the needs of today’s developing energy consumers,” says Adrian Troy, marketing director at Barr Soft Drinks. “We have invested heavily throughout the development of Rubicon Raw to understand the Energy consumer better, and what’s relevant in their lives today. The average age of an energy drinker is older than one might think at 31, and their needs are moving on. They are life maximisers, people who want to get the most out of life*1. “Rubicon Raw ticks all their boxes and has performed exceptionally well in research. Consumers recognised that it offers something very new and different and it achieved exceptionally high purchase intention levels, with four in every five Big Can Energy drinkers

expressing a positive intent to buy*2. “Flavour remains really important to energy drinkers, they are looking for more than functionality, they want a great tasting product. Eight of the fastest growing Energy SKUs are flavoured, four of which are juice based*3. “The No. 1 reason consumers like Rubicon Raw is that it’s made with 20% real fruit juice*2, which together with caffeine from green coffee beans and B-vitamins provides a big energy hit that is full of flavour.” The Rubicon Raw range comprises Raspberry & Blueberry, Orange & Mango and Cherry & Pomegranate, with natural flavours and no artificial colours.

“Rubicon is a big brand with broad appeal and a proven track record of delivering successful innovation,” he said. “The brand’s launch of Rubicon Spring has brought 400,000 new shoppers into the category, delivering an incremental value increase of 75%.” The launch will be supported by a consumer, social and shopper marketing campaign designed to raise awareness and encourage trial. The Rubicon Raw outer case will be wrapped in 100% recycled film, which has less than half the carbon footprint of its virgin plastic equivalent. The levy free 500ml Rubicon Raw range is available in plain pack (RSP £1.29) with a range of in-store POS to signpost the category and engage shoppers at the fixture. Sources: 1 TGI Q1 2020 Survey; 2 JVA Consumer Research, November 2020; 3 IRI Total Market Place MAT 04.10.20 Value Growth % and Vale Growth Actual Interested in stocking the range? Call 0330 390 5678 or email salesoffice@agbarr.co.uk

ADVERTORIAL

ORMO® CONTINUES TO INNOVATE WITHIN THE NORTHERN IRELAND TRADITIONAL OTHER BAKERY CATEGORY ORMO’S CONTINUED FOCUS ON PRODUCT QUALITY AND INNOVATION IS SET TO RESUME IN 2021, WITH AN EXCITING PRODUCT LAUNCH FOR APRIL OF THIS YEAR!

n the last three years, ORMO‘s strategy of improving product quality and new product launches has seen the brand’s unit share increase from 9% in 2018 to 15% by the end of January 2021¹. In September 2019 the ORMO Muffin range was launched featuring a new improved recipe for the standard muffin and a premium Brioche muffin made with

Northern Irish free range eggs. The new range has seen +50% unit share growth since they were introduced.² In 2020, ORMO focused on packaging innovation which would help minimize food waste. The ORMO Pancakes with Peel & Reseal packs launched across all channels in January 2020 with a strong, impactful campaign ‘Seal in the Taste‘. The launch was highly successful and ORMO pancakes have seen +24% unit share growth since they were introduced.³ Today ORMO pancakes are the fastest growing major pancake brand in Northern Ireland4 and they will be extending their range further in 2021 with the launch of the NEW ORMO Protein Pancakes in April. The new range addition will feature a four pack of High in Protein pancakes with each pancake containing 5g of protein, aimed at those individuals who enjoy a healthy lifestyle and are keen on monitoring their ‘daily protein intake’. The launch will be supported by an impactful, shopper campaign that will feature in store display units and 6 sheets at store entrance. The campaign strapline will be ‘Hi Protein’ focusing on the ‘High in Protein ‘content of the pancakes.

Candida Corscadden, Hovis® Ireland brand manager, comments: “It is evident that protein has become a key nutrient, food trend over the past couple of years and discerning, healthconscious consumers are looking for tasty, ways of increasing their daily protein intake. The NEW ORMO protein pancakes offer an excellent way of fulfilling this

ADVERTORIAL

insight. We were keen to ensure that our protein pancakes were ‘High in protein ‘ but did not compromise on taste.’ ORMO continues to be a key player in the traditional other bakery category and with its focus on product quality, provenance and innovation, we are confident that the brand will continue to grow from strength to strength. Nielsen Scantrack EPOS, Total Northern Ireland Pre Packed Morning Goods: Value & Units YOY, 52 weeks to the 30th January 2021

Nielsen NI Scantrack EPOS, Total Northern Ireland Muffins Unit share growth YOY, 52 weeks to the 30th January 2021 3 Nielsen NI Scantrack EPOS, Total Northern Ireland Pancakes Unit Share growth , YOY 52 weeks to the 30th January 2021 4 Nielsen NI Scantrack EPOS, Total Northern Ireland fast growing unit and value share major pancake brand. YOY 52 weeks to the 30th January 2021 Major Pancake Brand defined as greater than 3% of Pre Packed Pancake Segment Units % Share for the same period of analysis. 2

ADVERTORIAL

FANTA TURNS BLUE WITH MYSTERY FLAVOUR LAUNCH • FANTA IS LAUNCHING A BRIGHT BLUE MYSTERY VARIANT AS PART OF ITS #WHATTHEFANTA CAMPAIGN • CONSUMERS WILL BE DIRECTED TO ONLINE CONTENT TO SOLVE THE FLAVOUR MYSTERY • ACTIVITY TAPS INTO SHOPPER DEMAND FOR ZERO SUGAR AND FLAVOUR INNOVATION

oca-Cola HBC Ireland & Northern Ireland has announced the launch of #WhatTheFanta, bringing more mystery to the soft drinks aisle in 2021. #WhatTheFanta is the latest innovation from Fanta, a well-loved brand worth €20.6m/£19.6m and in 1.1%* growth. #WhatTheFanta is delivering on consumer demand for zero sugar variants and flavour innovation whilst bringing some fun and personality to the soft drinks fixture. For the first time in Ireland and Northern Ireland, a new, bright blue mystery Fanta variant is rolling out in 500ml and 1.75l packs between now and early May. The liquid inside the bottle could be one of several exciting zero sugar flavours – and the pack gives nothing away. To solve the riddle, consumers are invited to scan the QR codes on-pack to unlock a series of interactive online clues and a six-part content series Flavours Unsolved, which will develop each week, to sustain interest and intrigue. The mystery flavour will finally be revealed to eager consumers in the climactic scene of episode six of the mockumentary. Fanta point-of-sale (POS) materials will create theatre in-store and online – challenging shoppers and brand fans to get involved with the campaign and sample the variants. The campaign will launch this March in Ireland and Northern Ireland and will run as digital, OOH and on social channels. Andrea Whyte, marketing director of Coca-Cola HBC Ireland and Northern Ireland, said: “#WhatTheFanta is the latest Fanta campaign to spark the curiosity of consumers and encourage experimentation. Fanta is renowned for exciting and engaging consumers with fun new flavours and inspiring campaigns. The latest variant #WhatTheFanta is sure to capture their attention, tapping into their experimental and playful side while satisfying their appetite for zero sugar beverages.”

#WHATTHEFANTA IS THE LATEST FANTA CAMPAIGN TO SPARK THE CURIOSITY OF CONSUMERS AND ENCOURAGE EXPERIMENTATION. FANTA IS RENOWNED FOR EXCITING AND ENGAGING CONSUMERS WITH FUN NEW FLAVOURS AND INSPIRING CAMPAIGNS. THE LATEST VARIANT #WHATTHEFANTA IS SURE TO CAPTURE THEIR ATTENTION, TAPPING INTO THEIR EXPERIMENTAL AND PLAYFUL SIDE WHILE SATISFYING THEIR APPETITE FOR ZERO SUGAR BEVERAGES.

FOOD & DRINK NEWS

CONSUMER INSIGHT AND MARKET UPDATE BY JASON WINSTANLEY, HEAD OF RESEARCH AND INSIGHT, MOY PARK THE LIGHT AT THE END OF THE TUNNEL A year of Coronavirus, with three national lockdowns and numerous regional ones, means that levels of consumer confidence are, unsurprisingly, low. Very low, in fact; in February, GfK’s long-running Consumer Confidence Index registered a score of -23(1), some distance from the -7 recorded in February 2020 and a world away from the positive territory that it enjoyed immediately prior to 2016’s Brexit referendum. However, confidence at these levels is not unprecedented; indeed, during the credit crunch recession, the Index reached its all-time low point of -39 and in April and May of 2020, just as we entered the first lockdown, the Index plummeted to -34. Set against these scores, and seen in context, a showing of -23 can probably be characterised as bad, but not that bad. And the good news is that, low as it is, the February score of -23 is actually the strongest showing since March of 2020, and an improvement of 5 points on the January score. So the trend is an upwards one. The GfK Index is composed of five sub-indices, which record consumer sentiment about personal finances over the last 12 months and the next 12 months, the general economic situation facing the country, again, for the previous and next year, and propensity to make a major purchase. What these sub-indices reveal is that consumer perceptions of their own financial situation are a lot more optimistic than for the economic prospects for the country. In February, the Personal Financial Situation score over the next 12 months registered a score of 4, an increase of 2 points on January and only 2 points

behind the position from February 2020. The corresponding General Economic Situation score, by contrast, was -30, down 9 points on the previous year; however, this too registered a month-on-month increase, jumping 14 points from January. So what does this tell us about the consumer mood? Whilst many consumers have struggled with the boredom of lockdown, for many, it has actually driven positivity into their finances. An inability to spend disposable income on leisure activities, eating out and holidays has meant that large swathes of the population have actually been saving money over the last year at a greater rate than they normally would. Whilst it is true that a section of consumers have been financially disadvantaged, the continued extension of the government’s furlough scheme and other assistance mechanisms has staved off financial disaster for many. Whilst this may be storing up trouble for later in the year, or even in 2022, when government help finally comes to an end, it does mean that, coupled with the extremely fast rollout of the vaccine and the lockdown exit plan, the consumer mood is definitely lifting. This is confirmed by recent Moy Park research(2), which showed that, in February, there was a 10% point reduction in the proportion of consumers ‘very concerned’ about Covid, compared to January. So, as spring arrives, the weather improves and the days lengthen, consumers emerging from a socially bleak winter can definitely see a reasonably bright light at the end of the tunnel. 1 GfK Consumer Confidence Index, February 2021 2 Moy Park Coronavirus Tracker, February 2021

FARMERS WELCOME MOVE TO GRADE MILK BY QUALITY

lanbia Ireland has notified its suppliers of a gradual transition to milk constituent pricing, in a move welcomed by the Ulster Farmers’ Union (UFU). Constituent pricing involves the value-related grading of milk on the basis of component quality such as butterfat and UFU deputy president protein. Early pricing forecasts by David Brown UFU indicate its implementation could significantly benefit the NI milk pool. “The news that Glanbia Ireland are planning to move towards constituent milk pricing is a significant breakthrough in addressing how milk is priced in Northern Ireland, as well as moving towards having a more accurate milk price that reflects the quantity and value of the dairy products being produced,” said David Brown, deputy president, UFU. “For constituent milk pricing to work in NI, there needs to be an open discussion with all parties regarding the impact it will have on farm businesses. The move by Glanbia Ireland comes at a crucial time for our dairy sector. It could boost the competitiveness of our sector as we utilise new trade opportunities and face new challenges in this post-Brexit era. “We will continue to engage with all stakeholders to consider what constituent pricing could mean for the NI milk pool.”

AGRI-FOOD NEWS

MINISTERS ADVISED TO SAFEGUARD UK FOOD POST-BREXIT

focus on safeguarding UK standards of animal welfare and agri-food production in the final report of the Trade and Agriculture Commission (TAC), published last month, has been welcomed by the Ulster Farmers’ Union (UFU). Chaired by Tim Smith, a former director of Tesco and chief executive of the Food Standards Agency, the TAC proposes balancing a liberalised approach to agri-food trade with a commitment to driving environmental, welfare and ethical standards post-Brexit. The independent Commission was created to address concerns British farming would be undermined by

substandard competition after the UK left the EU, and its final report has now been delivered to ministers for further action. UFU President Victor Chestnutt welcomed the report as having “reconciled a wide range of diverse views and delivered a set of constructive recommendations”, and said the Union was now eagerly awaiting the UK government’s response. “The key area for the UFU has always been to ensure that our standards were not undermined and, while it is recognised that the UK government will take an open and liberalising approach to trade negotiations, we are particularly encouraged that the clear position

UFU LAUNCHES WOMEN IN AGRICULTURE WEBINAR SERIES FOR APRIL

Jennifer Hawkes, rural affairs committee chair, UFU.

lster Farmers’ Union has launched its Women in Agriculture webinar series, featuring events on April 14, 21 and 28 recognising and celebrating

PANDEMIC-DRIVEN RISE IN HOME COOKING BOOSTS POTATO SALES

ilson’s Country is reporting its potato sales into the retail sector grew at double the rate of the local market in 2020, boosted by a rise in home cooking during the pandemic. Kantar data highlights volume growth of 8% for the entire Northern Ireland potato market last year, while Wilson’s Country increased its sales by 18% over the same period. The Portadown-based business was

women’s contribution to the industry. Led by BBC Farming Matters presenter Nicola Weir, guest speakers at the virtual events will include Veronica Morris (Rural Support), Norma Rowan (Embrace), Michelle Shirlow (Food NI), Chloe Dunne (Breedr), Esther Skelly Smith (Shanaghan Veterinary Service) and Claire McCallion (PKF-FPM Accountants). “It was really important to the committee, after the success of our first ever physical event in late 2019 and our virtual events earlier in the year with Women in Business, that we could keep the momentum going despite the prevailing Covid-19 situation,” also recently named as the leading fresh produce brand in the Northern Ireland grocery sector, ranked at number 18 out of the 50 top brands in Kantar research published exclusively in Ulster Grocer. “The Kantar figures reflect the culmination of many years’ work and investment,” said Lewis Cunningham, managing director, Wilson’s Country. “All of the key indicators are up: market value, number of shoppers buying potatoes and the volume of potatoes purchased per visit. All of these parameters have been reflected across the industry and particularly in our own case.” Potatoes remain a versatile choice for consumers, said Cunningham, increased by the company’s investment

from the Commission was to safeguard important standards,” said Chestnutt. “In the area of exports, the recommendations include the creation of a Ministerial role to lead on agritrade, the establishment of a UK-wide Food and Drink Export Council, the expansion of the network of agrifood experts in overseas markets and prioritising the removal of access barriers in other countries as well as enhanced promotional activity.” The TAC also recommends a review of public procurement and the improvement of country-of-origin information for foodservice and out-of-home supply chains. said Jennifer Hawkes, rural affairs committee chair, UFU. “The agri-food industry has come on massively over the past number of years with more women managing farm businesses and taking on leadership roles due to their hard work, perseverance and a passion for what they do. “However, it is still a very male dominated industry and through our webinar series we want to continue recognising and empowering women in the industry while showing young students the array of opportunities that are available in agriculture.” To find out more or to book any of the webinars, visit the UFU website www.ufuni.org/events

in convenience-focused NPD such as its You Say Potato range of fresh cut chips, skinny chips and baby potatoes with garlic and herb butter. However, while retail sales have enjoyed a boost over the last year, foodservice trade has fallen by over 60% for Wilson’s Country.

Angus Wilson, chairman, and Lewis Cunningham, managing director, Wilson’s Country. 27

MARKETING NEWS

NORTHERN IRELAND FOOTBALL FORMS PARTNERSHIP WITH WEETABIX

eetabix has become an official partner of the Irish Football Association, supporting the Northern Ireland women’s and men’s senior teams as official breakfast category partner. The agreement is part of a long-term partnership between Weetabix and the respective home nations football associations. From May, a number of money-can’tbuy experiences with the Northern Ireland senior football teams, including attending open training sessions and signed shirts, will be up for grabs as part of an on-pack promotion on the Weetabix range, as well as ticket prizes to international matches. Partnering the Weetabix range and its

nutritional credentials with the chance to win amazing football prizes, the campaign aims to drive excitement and relevance to the cereal category. “This partnership reinforces our belief that everyone can achieve their best with a proper Weetabix start to the day, and we’re looking forward to supporting the Northern Ireland women’s and men’s

VALUE, FRESHNESS & LOCAL PEOPLE AT HEART OF EUROSPAR CAMPAIGN

UROSPAR has launched a new campaign placing community, convenience, value and its fresh credentials front and centre of consumers’ minds. Be a Smart Shopper aims to highlight the on-going value proposition at EUROSPAR, the Henderson Group’s supermarket brand now totalling 68 outlets in communities across Northern Ireland. It comes off the back of new 2020 Shopper Insights* in which the supermarket brand outranks the multiples in Northern Ireland in customer service levels, locality and price perception. “This past year has seen a clear indication that shoppers now prefer to shop locally, even when it comes to the ‘big trolley shop’ traditionally reserved for the multiples,” said Jade Manning, brand manager at Henderson Group, which owns the EUROSPAR brand. “Our shopper insights show that EUROSPAR customer service was ranked above other multiples in the area and 45% of those surveyed said EUROSPAR was their first preference supermarket where they live, a jump of 27% since 2019.” The campaign aims to reach shoppers who may have had to change the way they shop over the past year, whether that be because of Covid restrictions or because they want to buy more local produce. The EUROSPAR Smart Shopper campaign has launched across TV, digital and on promotional leaflets and will feature real shoppers from Northern Ireland. *Shopper Insight combines online and on-street surveys of 777 EUROSPAR shoppers conducted by The CARD Group, plus monthly shopper trackers. 28

teams in the years ahead,” said Gareth Turner, head of brand at Weetabix. “We’ll be working closely with our trade partners in Northern Ireland to help them make the most of the opportunity. With unique and exciting experiences on offer for football fans as part of our on-pack campaign, we will be adding excitement in-store, driving footfall to the cereal aisle and raising awareness of the entire category.” The partnership will run from April, ahead of two big summers for international football. Supporting activity will feature across all Weetabixbranded cereal products, including Oatibix.

PEPERAMI MARKETING CAMPAIGN DELIVERS DOUBLE-DIGIT GROWTH

eading meat snacking brand Peperami is reporting a 19% spike in sales on the back of its multi-channel marketing efforts in 2020 including the Love at First Bite campaign. The seven-figure campaign saw three celebrity singletons take part in a unique dating experiment to see if food really is ‘the way to our heart’. Supporting the brand’s latest NPD, Peperami Chicken Bites, the video content series leveraged communication platforms to connect with its target market. Each episode within the series saw three mystery cooks create a dish using Peperami Chicken Bites, with the celebrity singleton selecting their date purely on how highly they rated the plate. World renowned boxer Anthony Joshua, radio and TV presenter Maya Jama and international popstar Lewis Capaldi took part in the content series. The tongueand-cheek videos captured the celebrities and singletons enjoying the winning dishes and answering questions throughout their date. Created by PR and digital communications agency Spider, the campaign was also supported by media buyer 7Stars and shopper marketing specialist 1HQ. PR delivered more than 500 pieces of editorial coverage, while the content also appeared on the brand’s YouTube channel and social media platforms including Instagram, Facebook, Tik Tok and Twitter. Peperami lays claim to a total of eight million views across the video series, with the activity delivering a total reach of 46 million people in the UK.

EXPORT NEWS

FOOD SECTOR OFFERS POTENTIAL TO DRIVE ECONOMIC RECOVERY

ith the right Government support, Northern Ireland’s vibrant agri-food sector could double its growth and compete on an even footing with the Republic of Ireland, sector representatives have told Economy Minister Diane Dodds. Speaking with the Minister last month, board members of the Northern Ireland Food and Drink Association (NIFDA) discussed the leading role industry can play in securing Northern Ireland’s economic recovery post-Covid. “We were delighted to welcome Minister Dodds to our board meeting,” said Nick Whelan, chair, NIFDA. “These are difficult times for all industries, with businesses across Northern Ireland dealing

Nick Whelan, chair, NIFDA.

with the twin challenges of Covid-19 and new post-Brexit trading arrangements, and we appreciate the engagement of the Minister on these issues. “Despite these challenges, our industry remains strong. Agri-food is a huge economic asset to Northern Ireland – it remains our largest manufacturing industry, representing 16% of our entire

local economy, supporting some 100,000 jobs across the supply chain. Our companies are truly world leading when it comes to quality, innovation and commercial success. “Northern Ireland food and drink is a force for economic growth, and ultimately a strong agri-food sector will be crucial to securing Northern Ireland’s economic recovery from Covid-19. “With the right support from government we can grow further, even double our growth to match that of the Republic of Ireland, and create even more sustainable jobs in the process. We welcomed the opportunity to speak with the Minister about how we can unleash that potential in the months and years ahead.”

LOCAL MUSHROOM HARVESTING INNOVATION SECURES £4M EXPORT DEAL C raigavon-based Axis Technology & Development has secured a £4m deal to supply 32 harvesting conveyors and 17 mushroom processing units to Canadian mushroom grower Highline Mushrooms. Axis, a beneficiary of Invest NI Research and Development (R&D) support to develop and refine its mushroom harvesting system, is recruiting seven new staff members to support its growth. Its machinery improves the efficiency of the mushroom harvesting and packing process by over 100%, allowing harvesters to operate at four times their normal output. “With Invest NI’s support, we have

invested in R&D to refine and improve our technology which is manufactured on site in Craigavon,” said Alan Doake, director of Axis Technology. “We very much look forward to expanding our team with seven new staff to support the demand for our technology in not only Canada but worldwide and in doing so, continue to build a strong export focused business.” Since 2017, Invest NI has provided advice on UK Patent application and EU design registration and offered the company £120,000 of support towards R&D for the design and development of its mushroom harvesting system, skills development and technical assistance. Kevin Holland, CEO, Invest NI, said:

“Axis Technology is a company with innovation at its heart. I am pleased that our range of R&D support has led to this success. Canada is our third largest export market and this new contract win demonstrates the opportunities available overseas for ambitious Northern Ireland companies.”

TESCO TO STOCK SIMPLY FIT FOOD POWER BOWLS IN SELECT IRISH STORES

Luke Judge and Evelyn Garland, co-founders of Simply Fit Food, with their Powerbowl products to be stocked in Tesco Ireland stores.

imply Fit Food, a supplier of convenience meals made from wholesome natural ingredients, has secured a listing with Tesco Ireland. The company, founded in Drogheda by Evelyn Garland and Luke Judge and acquired by Newrybased Around Noon late last year, will supply its range of healthy Power Bowls to a select number of Tesco stores in the Republic of Ireland. It is the first listing the company has secured with Tesco and represents a significant opportunity to further expand its business with

the company. Simply Fit Food’s Power Bowls are designed for busy people who want a convenient, tasty and nutritious meal. They come in three vegan/veggie flavours - Thai Veg, Bean Chilli and Lentil Dahl. Each meal includes three of your five a day. “Tesco is obviously a huge name in the grocery market with over 150 stores in Ireland,” said Evelyn Garland, co-founder of Simply Fit Food. “In addition to expanding the number of stores our Power Bowls are in, we will also be aiming to expand our range for customers.” 29

CRISPS, NUTS & SNACKS

SNACKING CONSUMERS BOOST PROSPECTS FOR CATEGORY WHILE HEALTHIER NPD HAS CONTRIBUTED TO ONGOING GROWTH FOR THIS MATURE MARKET, TASTE REMAINS THE TOP PRIORITY ACCORDING TO THE MINTEL REPORT CRISPS, SAVOURY SNACKS AND NUTS - UK - FEBRUARY 2020 VOLUME & VALUE GROWTH CONTINUES Given the maturity of the crisps, savoury snacks and nuts market, its unbroken volume and value growth over 2014-19 is impressive. Volume sales increased by 14% over the last five years, while the value of the market rose by 20% to reach £4,350 million in 2019. The rise of better-for-you NPD within this market has played a significant role in supporting growth and helped capitalise on many consumers’ desire to cut back on sugary snacks. Meanwhile, ongoing innovation in bold, exciting flavours and new formats has continued to tap into consumers’ emphasis on taste and enjoyment and maintain engagement. The future of the market looks positive, with it likely to continue to benefit from the spotlight on sugar and ongoing health-oriented innovation. The varied role that these products play – including as a must-have for an evening in, as a meal replacement, as a nutrient top-up and even as a mood booster – will lend the market a lot of resilience. Volume sales are anticipated to increase by 8% to 510 million kg by 2024, while rising prices are set to grow value sales by 20.1% to reach £5,225 million. POTATO-BASED SNACKS & NUTS THRIVE The main driver behind the growth in the total crisps, savoury snacks and nuts market in 2019 has been the potatobased and other snacks segment, with volume and value sales up by 7.5% and 8.4% respectively. This growth looks to have come at the expense of volume sales of both potato crisps/chips and baked snacks in 2019. Nuts have witnessed steady growth in volume and value sales since 2014, benefiting from their strong credentials in terms of nutrition. After its sales boom in recent years, in 2019 popcorn saw its first decline in value sales since at least 2014, whilst volume sales remained level. This followed a slowdown in growth as the market 30

IN ORDER TO BOOST THEIR ‘GREEN’ CREDENTIALS, WALKERS, PRINGLES AND KP SNACKS HAVE PARTNERED WITH TERRACYCLE SO THAT THEIR PACKAGING CAN BE COLLECTED AND RECYCLED. matured, accompanied by a decline in the segment’s share of the wider market’s NPD since 2017. GOVERNMENT INITIATIVES TO IMPROVE NATION’S HEALTH Given the high levels of obesity in adults and children in the UK, the government and health campaigners are putting mounting pressure on manufacturers of high in fat, sugar and salt (HFSS) categories to make these products healthier. There has been progress on this front, with the crisps and snacks category having succeeded at getting within 5% of the 2017 average salt targets set by the PHE. Meanwhile, the DHSC launched a consultation on plans to ban volume and multibuy promotions, including buy one get one free, on HFSS foods, in January 2019. Under the plans, placement of HFSS products at checkouts, end of aisles and store entrances would also be banned. AWARENESS OF ENVIRONMENTAL IMPACT OF PLASTIC INCREASES The heightened public awareness of the issue of plastic waste is encouraging people to be mindful of environmental factors in their purchasing choices. It is also putting mounting pressure on food companies to make their packaging more environmentally friendly. In order to boost their ‘green’ credentials, Walkers, Pringles and KP Snacks have partnered with TerraCycle so that their packaging can be collected and recycled.

TASTE IS OVERRIDING PRIORITY FOR CONSUMERS The taste of crisps, savoury snacks and nuts is the top priority for people when choosing these products. The enjoyment of an eating experience is of utmost importance, particularly in treat and snack categories. Reflecting this, the taste experience continues to be a central theme in advertising, marketing and NPD across this category. Millennials, however, are a healthconscious generation and this demographic snack the most often. As such, they put more emphasis on how healthy the crisps, savoury snacks and nuts products they purchase are than most other groups. Over half of users place importance on a favourite flavour in crisps and crispstyle snacks. In contrast, only 14% do so for a new flavour. It is clear that many consumers are risk-averse and hesitant to try flavours that are completely new. It is here that new twists on familiar flavours can appeal. HIGH DEMAND FOR HEALTHIER OPTIONS 67% of crisps, savoury snacks and nuts eaters would like to see a wider variety of healthier options from mainstream brands. Despite the wealth of NPD in the ‘better-for-you’ space, this high demand indicates that manufacturers should continue to focus on this area. In addition, over two thirds believe there should be more healthier snacks for children. OVER HALF OF USERS SEE SNACKS AS MOOD-BOOSTING Over half of eaters of crisps, savoury snacks and nuts see them as a good lowcost way to boost their mood. This signals the extent to which these products are linked to emotions, even though this is something more commonly associated with sweet, indulgent categories such as chocolate and ice cream. Meanwhile ‘snackification’ of mealtimes is helping to boost demand for nutritious and filling options in the crisps, savoury snacks and nuts category, with high-protein options a good option when snacking instead of having a meal.

CRISPS, NUTS & SNACKS

AT-HOME SNACKING EXPECTED TO REMAIN POPULAR SCOTT SNELL, VICE PRESIDENT OF CUSTOMER AT PLADIS UK & IRELAND, LOOKS AT CATEGORY OPPORTUNITIES

risps and Bagged Snacks remains one of the largest snacking categories – now worth £2.5bn (1) and in strong growth (+3.6% - 2). The core ranges from iconic snacking brands are some of the category’s biggest growth drivers – including Jacob’s Mini Cheddars (worth £72m - 3) and Jacob’s Twiglets (worth £11.3m - 4). These products have been savoury snacking fan-favourites for a number of years, so are must-stocks. Looking at convenience specifically, the crisps and snacks category is worth £975m (5), having attracted over 150,000 additional buyers (6). This category is absolutely essential for retailers to get right due to the importance of impulse purchases within it (10% higher than other categories - 7). If retailers want to maximise this huge sales opportunity, they need to ensure they’re maintaining stock of the bestselling savoury snacking lines. This includes our Jacob’s Mini Cheddars (+8.8% - 8). Across the convenience channel, the top 10 crisps and snacks brands are worth £1.49bn (9) and our Jacob’s Mini Cheddars PMPs are proving incredibly popular. The bestselling Jacob’s Mini Cheddars Smoky BBQ PMP – a flavour which makes up 32% of sales for the brand in the convenience channel (10) – has already generated over £160,000 worth of sales since launching last August (11). TAPPING INTO TRENDS Moments of ‘togetherness’ have become a key part of the nation’s routine, with shoppers spending more evenings indoors at home. In fact, in 2020, larger packs drove 32

huge volume growth – with sharing packs and multipacks growing +17.8% and +11.7% respectively (12). Even once restrictions around socialising begin to ease, mounting financial pressure means many consumers will be keeping a close eye on their wallets and may have less disposable income to put towards eating out. As a result, we expect at-home snacking to remain incredibly popular throughout the year – and a combination of exciting NPD and sharing bags will help retailers drive sales for this occasion. MINDFUL MERCHANDISING There are around 40,000 convenience stores across the UK, all catering to a host of different shopper needs. However, in terms of general advice, we’d always encourage independent retailers to invest in their core crisps and snacks fixture, as a wellmerchandised display, located in high footfall areas and close to complementary categories, can heavily influence shopper purchasing decisions. It’s about making the shopper experience as seamless as possible, so themed space and signage, and offering secondary sightings – such as at point of sale – are essential considerations in order to maximise sales. Incorporating paired products and cross-category promotions will also help to increase impulse sales across a number of categories, as shoppers spend more time in-store as a result. EXCITING INNOVATION Jacob’s may be well established, but we’ve done anything but rest on our laurels, and innovation has been an important focus area for us. We’ve created a consumer

buzz around our Jacob’s brand by extending our bestselling lines with exciting NPD and ontrend flavour variants. By building on a portfolio of classic shopperfavourites, Jacob’s has successfully appealed to its existing, loyal fanbase, whilst attracting a whole host of new shoppers. Our Jacob’s Mini Cheddars Mexican flavours proved extremely popular last year, for example, and generated £6.1m worth of sales in the nine months following their April 2020 launch (13). “We know that flavour and texture innovation continues to see strong shopper uptake, with many looking for new takes on classic lines for a much-needed bit of variety and to drive excitement in-home – so products such as our newly-launched Jacob’s Mini Cheddars Sticks, in Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak flavours will encourage shoppers to make impulse purchases, helping to drive overall basket spend. What’s more, we’ll be supporting this launch with a high-profile campaign across TV, digital and social from 8th March 2021. Creating a buzz around this new launch will increase shopper excitement, recruiting new shoppers to the category and driving footfall for independent retailers, as shoppers will be looking to get their hands on this exciting new product. Source – 1: Kantar WPO MAT data to 27.12.2020; 2: Watch Me Think Shopper Research 2020, Nielsen ScanTrack FY 2020; 3: Nielsen FY 2020; 4: Nielsen data to w/e 22.02.20 MAT; 5: Nielsen FY 2020; 6: Kantar WPO MAT to 24.01.2021 - Penetration increased by 0.5% to 9.4% - this equates to around 166,000 additional buyers; 7: him! CTP 2015; 8: Nielsen FY 2020; 9: Nielsen MAT data to 06.02.2021; 10: Kantar 20 w/e 23.02.20. Value sales; 11: Nielsen MAT to 06.02.2021; 12: Kantar WPO Mat to 24.01.2021; 13: Kantar WPO data to 24.01.2021

OFF-TRADE NEWS

HI-SPIRITS IRELAND TO DISTRIBUTE ECHLINVILLE DRINKS BRANDS

ircubbin-based Echlinville Distillery has agreed a new on- and off-trade distribution agreement with Hi-Spirits Ireland, aimed at increasing the presence of its premium whiskey and gin portfolio across Ireland. Echlinville’s award-winning brands include Dunville’s Irish Whiskey, Weavers Gin and Echlinville Irish Pot Still Gin. It lays claim as the first field-to-glass distillery in Ireland and kicked off a revival of spirits production in Northern Ireland when it began operating in 2013. Dublin-based Hi-Spirits Ireland is a subsidiary of USA-based Sazerac Company, and already distributes Paddy Whiskey, Southern Comfort, Buffalo Trace, Fireball, Antica Sambuca and a range of premium spirits and liqueurs. “Our combined expertise, passion and commitment to quality will provide the momentum for the next phase of Echlinville’s growth,” said Shane Braniff, owner, Echlinville Distillery. “We look forward to working with the Hi-Spirits team to introduce our award-winning spirits to an increasing number of trade and retail partners and grow our presence in our home market.” George Roberts, Hi-Spirits Ireland country manager, said: “The attention to quality in both liquid and exceptional branding ensures Echlinville will make a strong addition to both our Irish whiskey and gin portfolio. With an outstanding marketing and engagement plan, we are excited for the future of these brands and all of the opportunities that lie ahead.”

NEW CAMPAIGN HIGHLIGHTS IRISH WHISKEY’S DEPTH & DIVERSITY

new campaign showcasing the uniqueness of Irish whiskey, and its versatility for use in a variety of cocktails such as espresso martinis, has been launched by Drinks Ireland|Irish Whiskey. The online campaign features videos showcasing the craftsmanship of distillers and blenders, downloadable guides for making Irish whiskey cocktails and mixed drinks, and guides to Ireland’s best-loved whiskey brands including Bushmills, Hinch and

HEINEKEN TRIALS ULTRALOW-CARBON GLASS BOTTLES IN THE UK

n innovative project, producing glass bottles from 100% recycled glass using low-carbon biofuel, is being piloted in the UK by Heineken with Government support. The trial will involve the initial production of 1.4 million bottles of Heineken which, if successful, will be destined for UK supermarket shelves.

The Quiet Man. With the campaign running up to World Whiskey Day in May, it will include further tasting events for media and online consumer events over the coming months. “Ireland is the place where whiskey found its name, it is the home of whiskey distilling, and we have produced whiskey for longer than anywhere else,” said William Lavelle of Drinks Ireland|Irish Whiskey. “Irish Heineken is working in partnership with global glass manufacturer and filler Encirc and not-forprofit industry research and development organisation Glass Futures to trial the bottles. The pilot scheme is funded by the UK government’s Department for Business, Energy and Industrial Strategy, and will assess the relative resilience of the new bottles

VERSATILE BLEND ADDED TO DUNVILLE’S CORE RANGE

unville’s Irish Whiskey has added a versatile blend to its core range, targeting mixed drinks and cocktails, while using its lower price point as a gateway to its super- and ultrapremium whiskeys. Dunville’s 1808 is a modern blend of malt, grain and pot still whiskeys aged in American oak casks, offering notes of vanilla, apples, pears, candied lemon peel and sweet spices, and bottled at 40% ABV. The name 1808 pays homage to the year the original Dunville’s was founded, before going on to become one of the world’s most famous whiskey brands. “Dunville’s 1808 will give us a strong presence in the premium category,” said Jarlath Watson, Echlinville Distillery. Everything, from the liquid to the label and the serve suggestions to the price tag, has been formulated with a broad customer base in mind. It is aimed at those who want to experience the great flavour and quality of Dunville’s Irish Whiskey in a more accessible offering.”

whiskey has a depth and diversity unrivalled among other whiskeys. Each Irish whiskey brand is different, but they all have one shared spirit. “This campaign is an opportunity for people to try out something new – to learn more about the craft and character of Irish whiskey, discover a new favourite drink, all while supporting local Irish businesses during a challenging time.” throughout the supply chain. It is part of a global partnership seeking long-term, scalable sustainable glass solutions. Replacing the highcarbon natural gas typically used in glass production with biofuels from waste organic materials can reduce the production carbon footprint of each bottle by up to 90%. And using 100% recycled glass further minimises the bottles’ environmental impact. 33

ADVERTORIAL

UNLOCKING SALES AMONG SHOPPERS SEEKING VALUE FOR MONEY

he UK tobacco market is worth an impressive £2.5bni (after tax) and Factory Made Cigarettes (FMC) account for the majority of these sales with a 53.5% share of the market.ii As in the wider category, interest in value for money remains a leading trend and Imperial Tobacco is well placed to help retailers tap into this rising demand with the launch of its new Embassy Signature range. With three new products recently launched under the Embassy Signature umbrella, the new range offers retailers and their shoppers all the features associated with premium FMC, but without the premium price tag. Designed to unlock sales amongst shoppers seeking out top brands and to deliver increased sales and profit margins for retailers, the range launched with Gold and Silver variants that are available to buy with an MRRP of just £9.50* per pack of 20s, plus Embassy Signature Gold in packs of 100 at an MRRP of £47.50*. The Embassy Signature range features a modern blend using the finest Virginia tobaccos that live up to the high-quality standard consumers have come to expect from the brand, wrapped in premium paper to give smokers a satisfying experience. Embassy Signature Silver also benefits from the addition of special Reduced Smoke Smell (RSS) paper, 34

designed to reduce the linger of smoke smell on clothes or fingers. The Embassy Signature outer promotes the brand’s new modern design with an eye-catching design that will grab the attention of retailers. Building on the success of the Gold and Silver variants, Embassy Signature Gold Superkings was next to join the range’s line up as a straight swap for Embassy No.1 Red Superkings. Priced to align with the rest of the range with an MRRP of £9.50* per pack of 20s, the new addition helps to increase the availability of the Embassy Signature range and target superkings down traders and switchers looking for premium features at a value price point. The very latest addition to the range, Embassy Signature New Crush, comprises a modern blend of the finest Virginia tobaccos wrapped in premium paper with a unique cooling sensation filter. When coupled with flavour cards, New Crush provides one of the closest menthol alternatives available on the market today. The new variant is available to buy now in Superkings, also priced at £9.50* per pack of 20s and £47.50* per pack of 100s. The Embassy brand has enjoyed continuous growth over the last 12 monthsiii and with the sub economy sector worth almost 60% of the total FMC marketiv, we’re confident our new Signature range will drive further sales momentum in the months to come. Not

only does the range benefit from all the characteristics of a premium FMC product and the familiarity of the Embassy brand name, but it also offers exceptional value for modern shoppers, and importantly increased profits for our trade customers. * Retailers are free at all times to determine the selling prices of their products. i ITUK Internal estimates, February 2020 ii ITUK Internal estimates, February 2020 iii Based on ITUK Estimates and EPOS Data October 2020 iv ITUK Report on Trade, October 2020

ABOUT IMPERIAL TOBACCO Imperial Tobacco Limited is one of the largest tobacco manufacturers in the United Kingdom, headquartered in Bristol, England. Our product portfolio includes leading tobacco brands Lambert & Butler, JPS, Players, and Golden Virginia. Imperial Tobacco Limited is part of Imperial Brands PLC. With a strong track record of creating value for our shareholders, our core business is built around a tobacco portfolio that offers consumers comprehensive brand choice, and we’re also creating new consumer experiences through our non-tobacco subsidiary Fontem Ventures. For more information, visit www.imperialbrandsplc.com

BUSINESS NEWS

GM MARKETING ENTERS MANUFACTURING WITH FAVOURIT ACQUISITION

rand-building distributor GM Marketing has acquired Belfastbased herbs & spice producer FAVOURIT Foods, announcing plans to add 12 new jobs and invest in its infrastructure and equipment. Established in 1914, FAVOURIT is Northern Ireland’s oldest manufacturer of herbs and spices, supplying Irish retail and foodservice sectors with quality food ingredients. “The brand has been a much-loved part of our family now for over 10 years, but the time was right to pass it onto a partner who will accelerate its growth and drive it into the next phase,” said Sean McCrory, FAVOURIT Foods. “We’re delighted GM Marketing have adopted

the brand and I have no doubt they’ll achieve great success across many markets.” Operating across the UK and Ireland, GM Marketing is focused on core grocery categories, distributing household names such as Tilda Rice, Fox’s Biscuits and Nando’s sauces as well as a growing owned brand portfolio. The FAVOURIT Foods acquisition marks its first move into food manufacturing. “As a business, we are already supplying herbs and spices to marketleading retailers in Ireland, so this is a natural next step in the development of our business strategy and future growth plans,” said Gerard McAdorey, managing director, GM Marketing. “At a time of

Gerard McAdorey, GM Marketing and Sean McCrory, FAVOURIT Foods.

economic uncertainty, we’re delighted this venture allows us to invest in creating new job opportunities within the local area.” Following the acquisition, GM is planning a new production facility for FAVOURIT in north Belfast, supported with investment in people, infrastructure, and equipment.

MASH DIRECT RECOGNISED AS INNOVATOR BY DEPT FOR ECONOMY The Hamilton family.

omber-based family business Mash Direct has been recognised by Innovate NI as a Silver Level Innovator on behalf of the Department for the Economy.

DERRY AND STRABANE CITY DEALS WELCOMED

Operated by the Hamilton family from their Co Down farm, the business produces high-quality, convenient field-to-fork vegetable and potato side dishes. Its products such as Mashed Potato and Cauliflower Bites have garnered 23 Great Taste awards. “We are very excited and proud to announce that we have been recognised by Innovate NI on behalf of the Department for the Economy for our innovation,” said Jack Hamilton, chief executive officer, Mash Direct. “This recognition is a credit to the staff here at Mash Direct who are constantly striving to develop our evergrowing portfolio of fresh, healthy and

Brian McGrath, chief executive, Foyle Port.

pproval of a Derry and Strabane city deal, totalling £250m of funding over 15 years with a goal of creating 7,000 jobs, has been welcomed by representatives from the retail and logistics sectors. Northern Ireland Secretary Brandon Lewis and Finance Minister Conor Murphy agreed the deal, spanning 10 major projects, in late February. “This is a very welcome announcement which will be a significant economic 36

boost for Derry, Strabane and the wider economy in the North West,” said Glyn Roberts, chief executive, Retail NI. “Retail NI has long championed city and growth deals as an important catalyst

convenient vegetable side dishes.” Innovate NI is a Department for the Economy initiative delivered by Invest NI in partnership with local councils and further education colleges. The main aim of the programme is to increase the number of businesses throughout Northern Ireland engaging successfully in innovation. The programme recognises innovative businesses and provides guidance on the best practice to help businesses innovate successfully. Mash Direct produces over 50 products which are free from gluten, artificial colourings and flavourings, and feature recyclable packaging. for the regeneration of our town and city centres. In particular, it is good to see the regeneration of Strabane town centre as a priority in this deal.” Brian McGrath, chief executive, Foyle Port, said: “This is excellent news for the entire North West region. The City Deal has real potential to bring new investment, new jobs, and innovation and enterprise to Derry and Strabane. “It is an exciting programme of forward-thinking projects which will harness new skills in digital, tech, and life sciences. As we develop and expand our own enterprise and innovation offer here at the Port, we look forward to being involved to support the full roll-out of the deal’s projects over the coming years.”

APPOINTMENTS

DRINKSOLOGY KIRKER GREER SETS SIGHTS ON GLOBAL GROWTH

remium spirits distributor and brand innovator Drinksology Kirker Greer has appointed John Soden as chief commercial officer to spearhead its ambitious global growth and distribution strategy. Bringing extensive experience in the beverage industry, Soden has been tasked with developing the global reach and brand awareness of the Kirker Greer portfolio including Jawbox Gin, Ginato Italian Gin and Bowsaw American Whiskey. His career has focused on building premium and super-premium drinks brands in international markets, including North America, Europe, Asia and global travel retail. Previous roles include business unit

director at Pernod Ricard, managing director at Castle Brands, vice president strategy & development at Edrington and vice president sales & marketing at C&C International. “I am super excited to be joining the team at Drinksology Kirker Greer at such an important inflection point in the business,” said Soden. “Drinksology Kirker Greer is such a unique drinks business, the Drinksology Creative arm of the business really sets them apart from everyone else, having worked with some of the biggest brands and best bars in the world.” Steven Pattison, CEO of Drinksology Kirker Greer, said: “John’s global experience is of great value to us. He has successfully

John Soden.

created routes to markets for some well-known brands and worked on the development of brands like Jameson and Tullamore Dew. “As we set our sights on continued growth and expansion, he will be an invaluable asset to us. We look forward to working with him on elevating our premium brands portfolio in key European markets, North America and Russia.”

BELFAST DISTILLERY COMPANY EYES EXPANSION already achieved success in the international markets WITH NEW CEO USA. Kelly will oversee the search for its fledgling McConnell’s Building

John Kelly.

Irish Whisky brand, and developing a new whiskey distillery and visitor attraction in North Belfast, are among expansion plans for the Belfast Distillery Company following its appointment of a new chief executive officer. John Kelly will lead the business, bringing over 30 years of experience in the drinks sector to the role, most recently with Walsh Whiskey, where he was commercial director. From Belfast, he has previously worked in a variety of sales, marketing and general manager roles in Ireland, Europe and the Middle East during a 22-year career with Diageo. Belfast Distillery Company launched McConnell’s Irish Whisky one year ago, and the brand has

for additional distribution partners in markets around the globe, while taking forward plans to develop a new whiskey distillery and visitor attraction in North Belfast. “I am delighted to take on the role,” said Kelly. “My role and that of the team at Belfast Distillery Company will be to build a brand, a distillery and a visitor experience that all of Belfast can be proud of. “The journey has already begun with McConnell’s Irish Whisky now available in Ireland, key European markets and of course the allimportant USA market. In the coming months we are determined to build strong relationships with distribution partners across Europe and other priority markets for premium Irish whiskey.”

SHELFLIFE

To see your product featured in Shelf Life, contact Chris Keenan at c.keenan@independentmagazinesni.co.uk or Tel: 028 9026 4267

BAHLSEN REBRAND BRINGS ITS HERITAGE TO LIFE

iscuit brand Bahlsen has unveiled a bold and distinctive new look for spring 2021, celebrating the company’s 132-year history and including its Choco Leibniz special treats range. The relaunch offers customers a pack identity mirroring the care, craft and attention to detail that goes into making a Bahlsen biscuit by the German family-owned company. Meanwhile, the colourful new design makes it easier for consumers to navigate to their favourite flavours in the portfolio and offers increased standout on-shelf. “Over the last year, nearly one million more households bought a Bahlsen biscuit,” said Jonathan Duffin, chief commercial officer, Bahlsen. “During this time, Bahlsen was also the fastest growing manufacturer of sweet biscuits in the UK, gaining share across all the top retailers.

MÜLLER TARGETS CATEGORY GROWTH WITH NEW RICE PROTEIN

arking Müller Rice’s first new product development in over three years, the business is continuing to tap into the protein trend as it adds further inspiration to its core range of branded yogurt and desserts. Research by the dairy company identified three key occasions for eating products which contain high protein: for health (29%), muscle gain

“With the relaunch, we aim to build on this success, and believe that our new bold and distinctive brand direction will continue to attract new shoppers and support incremental growth in the special treat biscuit category, while showcasing the brands unique heritage and quality.”

CHICAGO TOWN’S DEEP DISH PIZZA AVAILABLE WITH 30% LESS FAT

(29%) and hunger-filler (30%)[1]. The business believes it can succeed by targeting those looking for a hungerfilling option, an area where there is currently limited choice for shoppers. Müller Rice Protein contains 14g of protein per pot, more than double the protein content within the existing core Müller Rice range. It is low fat, and available in 180g singles, in both chocolate and vanilla variants. “Our approach is to make products which add taste to life and inspire people to live happier and healthier lifestyles,” said Michael Inpong, strategy and marketing director at Müller Yogurt & Desserts. [1] Source: Mintel Sports Nutrition 2019

he nation’s leading frozen pizza brand, Chicago Town, is adding a brand new, lighter offering to its Deep Dish range. Chicago Town Deep Dish Light Cheese Feast arrived in frozen aisles last month, providing pizza lovers with a reduced fat alternative to the much-loved classic. The lighter pizza is the first of its kind in the frozen pizza market and promises a cheesy, fully loaded pizza experience, despite boasting 30% less fat than the original.

WE WANTED TO GIVE OUR CUSTOMERS OUR SIGNATURE CHEESY TASTE, WHILE OFFERING A REDUCED FAT ALTERNATIVE – AND THIS PIZZA DOES JUST THAT. Consumer research conducted by Chicago Town revealed that 73% of consumers said they wouldn’t have known it was a lighter pizza as it tasted just like a standard pizza, with no compromise on taste. The fat reduction is achieved through a lighter cheese blend and new crust recipe. “The Chicago Town Deep Dish Light Cheese Feast is a great addition to our popular Deep Dish range,” said Rachel Bradshaw, marketing manager for Chicago Town. “We wanted to give our customers our signature cheesy taste, while offering a reduced fat alternative – and this pizza does just that.”

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WANT YOUR COMPANY TO GET NOTICED? ADVERTISE HERE... CONTACT CHRIS KEENAN ON 028 9264 4267 OR EMAIL:

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GROCER ULSTER

Over 45 years at the heart of the Northern Ireland food industry

CLASSIFIEDS

Q&A TELL US ABOUT YOURSELF I’m 30 years old. I was born and raised in Belfast. I am the owner/baker of 3Fortyseven Cakes.

IN THE HOT SEAT ZUBAIR ARSHED, OWNER, 3FORTY-SEVEN CAKES

WHAT DOES A TYPICAL DAY INVOLVE? My workday starts at 8:30am. I begin by checking my emails, messages and social media messages along with the order form. Answer queries, provide quotes and organise my delivery and collections for the day. I start baking at 10:30am and onwards is all cake decorating, final touches and packaging all the day’s orders. Customers start collecting orders from 12 until 3pm then it’s onto deliveries which takes me up to 6:30pm. I take a break to recharge and reply to my messages, do some social media postings from the day and plan what needs to be baked for the next day. I generally finish baking at 1:30/2am and clean up takes up to 2:30am/3am. So, my days are jampacked and constantly on the go. WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE? I think the highlight of my career so far is the amount of recognition my bakes get. It is overwhelming that my customers support me and compare my bakes to the same level of patisserie they’ve had in London and Paris. Even some chefs have praised my work, which is something I never expected. For someone like me who is completely self-taught, it is a little surreal. WHAT DO YOU ENJOY MOST ABOUT YOUR JOB? The excitement my products bring to customers. It is true excitement. I like to talk to all my customers and when they tell me they haven’t had an eclair or tart in 10 years and how happy they are to have found me is something that brings me joy and makes the long hours worth it. It’s giving people options for something they haven’t had in a long time. WHAT IS YOUR MOST DIFFICULT TASK? I am not the biggest fan of maths, so my most difficult task is generally costing, finance or tax related. I often call my brothers or dad to help out with all this. Maths and I don’t get along. WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED? I’ve always been told to be true to who I am and never try and be like someone else. I didn’t fully understand this when 42

I was younger, but I see now that we’re all born with different talents and it’s important to recognise yours.

WHOM DO YOU MOST ADMIRE? I’ve always admired my grandparents and parents for their resilience.

WHAT IS YOUR BIGGEST GRIPE? Again it’s always maths related. I’m more of a fictional book or make-believe person.

WHERE IS YOUR FAVOURITE PLACE? It will have to be Brick Lane market in London on a midsummers’ day. The music, food and atmosphere is like nowhere else.

WHAT TALENT WOULD YOU LIKE TO HAVE? I’ve always wanted to be able to play piano like Beethoven. WHAT ARE YOUR FUTURE PLANS/ AMBITIONS? My future plans and ambitions are to take my business to the next step, perhaps to open a flagship store showcasing patisserie in Belfast but in my own unique way.

WHAT IS YOUR FAVOURITE FOOD PRODUCT? At the moment I’m really liking Hummus by Hani, the chipotle one is my current favourite. HOW DO YOU RELAX? I relax with DIY, music, painting, a good book or developing new recipes. I like being creative and take every opportunity I can get to explore my creativity further.