G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
SANGUINE COLLEC TIO N
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
WELCOME TO THE SANGUINE COLLECTION... AN EXPRESSION OF OPTIMISM AND UNITY AS WE EMERGE AND CONNECT WITH EACH OTHER IN A WORLD OF RENEWED POSSIBILITIES. We created this collection pre-pandemic when the planet was already in deep turmoil. Fittingly, we dreamt of pieces that illustrate the beauty we see in the hopeful moments of humanity and collaboration. One that could bring joy and unapologetic escapism through our minimalist/maximalist prints and riotous clashes of colour.
THE SANGUINE COLLECTION IS 100% SUSTAINABLY SOURCED. We hope our collection provides you with a myriad of new pieces to covet, and above all connects intrinsically with you. ALEXANDRA & GENEVIEVE SMART
Please call Customer Care (1300 798 702) to book a complimentar y per sonal styling or ZOOM consultation.
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
Our signature GINGER & SMART prints are designed to layer and mingle magically, playfully balancing graphic elements and power florals – both micro and macro. Exclusively designed in-house, over sized expressive blooms adorn voluminous sleeves and pin-tucked detailing, while verdant fronds and flora animate tapered pant legs and slit skir ts for maximum impact. Rekindle your bond with nature as you venture back outdoor s, awakening the diva within via cinched waist silhouettes and directional jumpsuits.
THE EDITION #1 COLLECTION IS CRAFTED FROM S U S TA I N A B LY S O U R C E D FA B R I C S USING FOREST S T E WA R D S H I P CERTIFIED VISCOSE AND IS MADE IN E T H I C A L LY A U D I T E D
FA C T O R I E S . . . T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
by
Edition #1 is our new capsule collection of luxur y and sustainable wor k and wardrobe essentials.
CUR ATING A PROFESSIONAL WARDROBE THAT EXPRESSES YOUR PERSONALITY, STY LE AND CAREER GOALS FORMS AN INTEGR AL PART OF THE PARTNERSHIP WE STRIVE TO ACHIEVE WITH EVERY CUSTOMER. EDITION #1 COMPRISES DIRECTIONAL WORK PIECES THAT CAN BE MIXED AND MATCHED WITH EXISTING STAPLES AND SEASONALLY UPDATED WITH OUR NEW EDITION R ANGES.
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
Designed to cohesively underpin your modern lifestyle , these thoughtfully edited pieces can be styled and layered effor tlessly, providing a basis for you to build your conscious, contemporar y wardrobe. The range comprises ver satile minimalistic separates in silhouette-flattering styles presented in two colour ways: ginger and navy.
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
Y ASMI N
YASMIN JAY IS A ROLE MODEL FOR WOMEN ALL AROUND THE WORLD. AS A FASHION INFLUENCER AND DESIGNER, SHE
IS FUSING MODESTY, GR AVITAS AND GLAMOUR TO INSPIRE WOMEN TO FEEL CONFIDENT IN THEIR IDENTITY AND STY LE. SHE SPRINKLES HER CHARM WHEREVER SHE GOES... ABOUT HER LIFE, LOVES AND INSPIR ATIONS.
What does a typical day in your life look like?
turned into a love for design and craftsmanship. When I fir st decided to wear the hijab, modest fashion
I almost always star t the day with a morning Instagram
didn’t have the resonance it has now, and I felt there
scroll of cour se! I like to see what’s trending in the
was a gap in the mar ket for practical and stylish modest
blogosphere and what conver sations are being had.
clothes. I love taking a simple pattern and adding a luxe or
It’s also a great time to address questions from my
embellished fabric to make it funky.
wonderful follower s.
The vision for Yasmin Jay is to encourage all women who
My day-to-day plans consist of content creation which can
enjoy modest fashion to feel confident, empowered and
range from bedroom style and beauty videos to going on
elevated when they wear one of my pieces.
site to shoot a cute sundress on the beach! I like the energy of my page to feel authentic, so a lot of the location shoots actually happen while I’m having a br unch date with friends, shopping with mum or at events and meetings I’m attending.
When it comes to religion and style, what would you say is the biggest misconception people have about Islam and fashion?
Last but cer tainly not least, any downtime I have
I would say the biggest misconception is that Islam and
at home is spent wor king on my namesake label which
fashion are two separate entities. Muslim women are just
is launching soon.
like any other, they want to feel beautiful and confident.
You studied fashion design and have your own modest fashion label. Tell us about the vision for your brand?
Modest fashion has opened a huge door for us hijabistas because we can proudly practise our faith without skimping on style. The aim is to be a voice for my community, to breakdown
I have always loved fashion and decided to pur sue it as
mainstream stereotypes and inspire the youth who are
fur ther study after school, graduating with a Bachelor of
figuring out their identity. People say fashion is frivolous,
Fashion Design from the Whitehouse Institute of Design
but when you see diver sity and inclusivity, it does make
(in Sydney) last year. What star ted as a casual styling hobby
a difference.
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
AND WE HAD THE PLEASURE OF CHATTING TO YASMIN
“THE CLOTHES YOU WEAR MATTER. UNFORTUNATELY, THE FASHION INDUSTRY HAS TR ADITIONALLY HAD, AND STILL HAS, AN ENORMOUS NEGATIVE IMPACT ON THE PLANET. FASHION SHOULD BE PRACTICED IN A WAY WHICH IS MOST CONSIDERATE OF HUMANITY AND THE ENVIRONMENT, REDUCING THE IMPACT WHEREVER POSSIBLE.”
@yasssminjay
Creativity is at the core of what we are all
be practiced in a way which is most considerate
about at Ginger & Smart. What does creativity
of humanity and the environment, reducing the
mean to you?
impact wherever possible.
For me, creativity means there is no right or wrong
What advice would you give other girls who
answer. It’s expressing your self freely and reflecting on
want to make it as a fashion influencer?
what you want to put out into the wor ld. I take that notion seriously. Each detail tells a stor y. It’s an ar tistic journey that’s all about pushing the boundaries and challenging the norms.
Be your self. People are more inclined to gravitate to those who are genuine in what they do. Don’t look at other influencer s and use them as the standard, just keep pushing your self to be the best possible ver sion of you,
Being leaders around social responsibility is
and don’t give up. Be your own trendsetter and own your
also important to us, what does sustainability
style! Looking for inspo is totally okay but make sure you
mean for you?
add your own unique twist. That’s what will set you apar t.
With so many global issues happening around us – climate
Favourite piece in the Ginger & Smart Spring
change, plastic pollution, deforestation, loss of coral reefs,
Sanguine Collection?
biodiver sity and water scarcity, just to name a few – the fashion industr y should be one of the spaces creating solutions.
Definitely the Delirium wrap dress. I’d pair this with one of my nude toned scar ves and a pair of slip on kitty heels. A perfect look for Spring with all its floral notes! This
Put simply, the clothes you wear matter. Unfor tunately,
dress exudes interconnectedness and nature amongst a
the fashion industr y has traditionally had, and still has, an
rhapsody of colour. It’s the perfect dress to feel effor tless
enormous negative impact on the planet. Fashion should
and stylish in, a must-have this season.
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
SANGUINE COLLEC TIO N
VISIT OUR BOUTIQUES | To experience our personalised service.
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
SHOP ONLINE | Please call Customer Care (1300 798 702) to book a complimentary personal styling or ZOOM consultation.
N I RVA N A B L O U S E
M A N I F E S TO S H I RT + M A N I F E S TO PA N T
N I RVA N A W R A P D R E S S
M A N I F E S TO S H I RT + N I RVA N A S K I RT
N I RVA N J U M P S U I T
P E R P E T UA L J AC K E T & PA N T + D E L I R I U M B L O U S E T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
R E F L E C T I O N TA N K
M A N I F E S TO J U M P S U I T
IMPRESSION DRESS
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
M A N I F E S TO D R E S S
DELIRIUM MINI DRESS
I M P R E S S I O N TO P + M A N I F E S TO PA N T
VO RT E X D R E S S
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
E VO L U T I O N D R E S S
DELIRIUM WRAP DRESS
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
P RO S P E C T I V E R U F F L E D R E S S
P E E R P E T UA L W R A P D R E S S
P E R P E T UA L J AC K E T & PA N T + O P T I M U M T E E
P E R P E T UA L D R E S S
E VO L U T I O N TO P + I M P R E S S I O N S K I RT
R E G E N E R AT E D R E S S
VO RT E X G OW N
LY R I C A L B L O U S E
LY R I C A L D R E S S
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D VO RT E X M I N I D R E S S
P RO S P E C T I V E D R E S S
DESTINY JUMPSUIT
DESTINY WRAP DRESS
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
SPRING AWA K E N I N G ACCESSORIES ADD A COOL EDGE TO YOUR SMART CASUAL LOOK! Our creative vision is to combine captivating design with the finest quality Italian leather to create striking accessories that transcend seasons. All our leather goods are crafted in ethically audited factories.
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
“OUR SUSTAINABLE PURPOSE IS TO CREATE CONSIDERED AND TIMELESS PIECES INCLUDING TAILORED WORKWEAR, OFF-DUTY WARDROBE ESSENTIALS AND STATEMENT SPECIAL-EVENT ATTIRE. GINGER & SMART’S PIECES ARE DESIGNED TO OUTLAST A SEASON, WITH THE AIM TO MIX AND MATCH WITH PAST AND FUTURE COLLECTIONS, AND ARE UNIVERSALLY DEFINED BY QUALITY CRAFTSMANSHIP AND ARTISTIC FLAIR.”
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
NOW’S THE
TO RECONCILE YOUR STYLE WITH A SENSE OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY. It all star ts with making smar t wardrobe choices and
cer tified organic cotton production systems replenish
investing in quality pieces over quantity.
and maintain soil fer tility, reduce the use of toxic and
And having an under standing of the range of sustainable fabrics on offer is a great way to curate your wardrobe with the planet in mind. The Sanguine collection is crafted from 100% sustainably sourced fabrics that are eco-friendly in their composition and constr uction. We have sourced textiles that are created using renewable resources, reduced energy and water input during their processing, resulting in garments that are less toxic to humans and the planet. Herewith, a cheat sheet of fabrics we source regular ly for our collections....
per sistent pesticides and fer tiliser s, and build biologically diver se agriculture. LENZING TENCEL | This fabric is made from wood pulp sourced from responsibly managed forests, and produced with renewable energy in a closed loop production method that recycles more than 99% of it’s process water and solvents. Tencel is compostable and biodegradable. GRS RECYCLED POLYESTER | This fabric is made from 100% recycled plastic waste (RPET) and has been cer tified by Global Recycling Standards (GRS) ensuring accurate content claims, good wor king conditions and minimal harmful environmental and chemical practices
FSC VISCOSE | This fabric is biodegradable and
have been upheld during its design and fabrication
recyclable and sourced from renewable forests.
process.
ORGANIC COTTON | The cotton is grown using
CUPRO | This fabric is made from cotton waste and is
methods and materials that have a low impact on the
produced in a closed loop process, recycling 99% of its
environment. Global Organic Textiles Standard (GOTS)
water and solvents.
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
TIME
THERE’S NEVER BEEN A BETTER TIME
T H I S PA P E R I S S U S TA I N A B LY S O U R C E D
G I N G E R & S M A RT S A N G U I N E C O L L E C T I O N
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