GVD_UPRR Company Store Re-envisioned

Page 23

MAY 2023
UPRR COMPANY STORE RE-ENVISIONED

GRAPEVINE, DEDICATED TEAM MEMBERS:

PROVIDING MARKETING PROGRAMS AND BRANDED MERCHANDISE IS OUR LIFE .

• Dynamic online platforms

• Brick & mortar Gift Shop management

• Event marketing and support

• Pop-up shops and kiosks

• Point of sale technology

• Product sourcing & merchandising

• Creative services & graphic design

• Program financials

We’ll be ambassadors for your brand to deliver the right solution. Every. Single. Time.

CUSTOMER SERVICE IS A STATE OF MIND, NOT A DEPARTMENT

At Grapevine Designs, we strive daily to exceed your expectations, demonstrate integrity and always remember why we are here — because of you.

Our strategic direction has always been to act as a partner to our customers, providing a complete solution in order to permit you to focus on your core business activities and let us handle what we do best. Our sales team is committed to offering you the white-glove service you deserve.

A CLIENT IS MORE THAN AN ORDER

We don’t just provide merchandise; we provide brand experience solutions. We’re here to assist in extending the Union Pacific Railroad brand experience through your online program, the Gift Shop, special events and every other touch point in your sales cycle. And we take that very seriously.

Along with our standard client support, we realize the importance of engaging with Union Pacific Railroademployees to create a strategic marketing plan for high profile programs when necessary. Our account teams are an extension of you — often called to police your brand in coordination with your marketing and communications group.

ONLINE PORTAL DYNAMIC COMPANY STORE SOLUTIONS

Grapevine Designs excels at identifying and executing company store solutions that meet your unique business needs. As your dedicated marketing partner, we provide the creativity and accessibility needed to deliver a quality program sure to set your brand apart. Our platforms are modern with basic to robust functionality. Mobile-friendly options allow our company stores to look and operate flawlessly on every device, providing your users with an optimal shopping experience. From the initial program assessment and strategy development, to merchandising that’s trend aware and brand appropriate, to warehousing product and to fulfilling orders, we are your expert partner with loads of experience under our belt.

How we are different:

• Custom-built platforms to meet your exact needs

• Retail look and feel that can be updated as seasons change

• Responsive design

• “Book and Run” single page events

BRICK & MORTAR FACILITY

THE GIFT SHOP EXPERIENCE

Grapevine Designs has unique experience in delivering targeted merchandise programs through a retail outlet or Gift Shop experience. When you want to create the perfect brand experience for both your customers and employees, we’ve got the bandwidth to do just that.

• Product procurement

• POS Platform & technology

• Fixtures & displays

• Staffing

• Signage

• Visual merchandising

• Facility management

ON –SITE EVENT SUPPORT ELEVATE GUEST EXPERIENCE

When you need to take your brand on the road for an out-of-home experience, Grapevine Designs is seasoned in making a Gift Shop mobile. Extending the brand experience through the entire sales process is becoming more critical in today’s competitive landscape.

Many of our clients have found this type of brand immersion within corporate marketing events to be highly effective. We align with our clients during the planning stages to execute to the nth degree.

POP-UP SHOPS

TURNKEY SOLUTIONS

Because Grapevine Designs is routinely asked to provide turnkey solutions for special marketing events, our experienced merchandising teams are able to set up a traveling store for many different brand experiences and premier events. Whether it be a full blown custom pop-up display, a dedicated kiosk, or tabling event, Grapevine knows the tricks of the trade in managing the entire process.

• Staffing

• Merchandising

• Fixtures & displays

• Signage

• Event marketing

POS PLATFORM WHERE BRANDED MERCHANDISE MEETS SMART INVENTORY MANAGEMENT

Every season brings new products to import into a brick-and-mortar Gift Shop and online store. Grapevine has chosen the perfect point of sale system that gets your new stock organized and ready to go. We’ve perfected the process to procure, upload, track, transfer, bundle, tag, discount, and sell your company’s branded merchandise both in store and online — all with one system.

We can report, filter, look up, or discount products based on a system of custom tags and categories that we develop to suit your business needs. Setting low stock alerts, monitoring inventory levels and creating price rules for sales events and more are all a part of our everyday management.

SOURCING & MERCHANDISING SPECIAL ORDER AND PROGRAM SUPPORT

Being a top tier promotional industry leader, Grapevine Designs has access to an expanded supply chain that allows you a competitive edge.

• Brand appropriate, trend aware

• Strong relationships with wide range of suppliers

• Not restricted to industry supply chain

• Network of value alliance and preferred partners to deliver cost savings

• Direct relationships with overseas manufacturers

• Bridge the gap between retail and corporate markets

RECOMMENDATIONS

Grapevine is distinctively positioned to partner with Union Pacific Railroad to re-envision your branded merchandise programs and offer strategic recommendations given our retail and branded merchandise experience. We welcome the opportunity to discuss our expertise in successfully managing Gift Shop properties, implementing strategic POS systems to accommodate effective inventory management, or we can identify an alternative e-platform solution should the current physical property be deemed obsolete.

BUT WE WON’T STOP THERE.

We can not only provide retail Gift Shop management should you determine the continuation of your brick and mortar property is appropriate, but can also provide robust reporting, remote pop-ups, special event support, and consolidated branded merchandise portals. Our merchandising teams are extremely resourceful in supporting special order requests, aside from traditional program business. Partnerships are key. And we feel like we’re perfectly suited to become a marketing partner with Union Pacific Railroad.

IN A NUTSHELL

We are NOT your what we do really, branded merchandise and do things a little of our client base. be these:

1. Grapevine is nimble, cutter — it is all it’s your brick-and-mortar inventory and product or the proper mix

2. Our work is new, base offers us vendor. We scour and share those

3. We have some tenured, trained Momma bear. We members need some lengthy experience sharing, learning, have it before anyone brand, and an extension Every. Single. Time.

NUTSHELL

average marketing partner. We focus on doing really, really well. Providing marketing programs and merchandise is our life. We strive to know more, try harder, little bit different to satisfy the ever-changing needs base. If you only remember three things about us, let it

nimble, flexible, and unique. Nothing we do is cookie all made to fit your specific requirements, whether brick-and-mortar Gift Shop, your e-platform, the right product offering, supporting special order business, mix of reporting analysis.

new, exclusive, and on trend. Our unique vendor exclusive products not available through any other scour the planet for the newest and upcoming trends those with our clients.

serious tenure in this industry. Our sales teams are trained professionals who will protect your brand like a We don’t just let anyone have this role; our team need to prove they have what it takes and that they need experience to make the cut. Our teams are always learning, and searching for the “new” to make sure you anyone else. They become an Ambassador for your extension of your team, to deliver the right solution. Time.

KRIS PALMER | DIRECTOR, BRAND SOLUTIONS 913.307.0225 | grapevinedesigns.com

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