15 be demanding this in the near future. And we’re well on the way. I expect us to be able to start this during calendar year 2013. “The major challenge in the immediate future is the product cost. We manufacture in Sweden, and the strong krona puts us in a poorer position in our export markets. But it’s not just the strong currency that’s the issue, we must focus in general terms on reducing the cost base. The new product portfolio has excellent functionality, but for many markets it’s simply too expensive. “So we’re currently trialling a concept, mainly in Southern Europe, of hiring out our machines. From our perspective there’s not much risk, as the machines generate income, are screwed to the ground and can easily be switched off remotely if the rent isn’t paid. We’re fine-tuning the concept, and in early 2013 we
expect to be going out and marketing such solutions on a broad front as one of several financing options. “The Group has really grown during the year, especially Cale America. Another important event is that we’ve fully launched the new CWT Compact machine, and the first major installations are now in place. Finally, we’ve moved our head office from Solna to nice new premises in Kista. We were quite simply too cramped, and the premises really needed an overhaul. We now have a modern office with room to expand as required,” concludes Henrik Mella.