Winora Group XLC Broschüre

Page 1


TRADITION AND INNOVATION With the internationally oriented component brand INNOVATION

XLC we develop and distribute bike components and bike accessories in the OEM as well as the after sales market. The development and manufacturing of the components take place in cooperation with international partners. XLC parts and accessories stand for function, fashion, comfort and technology. An innovative shop concept guarantees dealers additional turnover due to an appealing and uniform product presentation thanks to professional displays.


SALES CONCEPT PRODUCTS & SERVICES 3

PARTS

CONCEPT

SHOP

The product range is suited for ambitious athletes as well as city bikers. Approximately 2000 XLC articles are clearly divided into eight categories. We don’t have a specific product requirement for our shop concept but rather develop it with or especially for you. Thus you will get an individual and coherent product assortment for your shop.

Thanks to the targeted on-site consultation through our XLC sales representatives, we are flexible to accommodate your wishes and structural conditions. In combination with the individual product range we offer you an ideal result, so that you are well positioned with biking accessories in terms of professionalism and revenue.

It is your shop that counts. You will get our professional support during the whole realization process. That way your shop will be successful with our XLC shop concept and you have your head clear for other tasks.


QUALITY IN FIVE PRODUCT LINES

PARTS

The Basic Line focuses on reliability and functional design. An extensive range of versatile components and accessories offers the durability, which active cyclists expect from their bikes.

XLC COMP guarantees high-quality products and is therefore ideally suited for ambitious bikers. The parts are characterized by their long durability in the active sport life.

In the XLC PRO RIDE line bikers find fitting accessories for downhill, freeride and enduro. Resilient parts give the necessary stability even in extreme riding situations and to the rider they give confidence in his bike.

This line is aimed at race bikers. Corresponding to the requirements, in the components area only light and high-quality materials are used. Thereby a maximum performance is possible.

Sportive use in competitions takes top priority on this line from development to manufacturing. XLC benefits from the experiences of high-performance sport, for example the Haibike Pro Team.


CLOTHING & HELMETS

TIRES & WHEELS

Leisure wear, functional wear, jerseys, shirts, pants, jackets, gloves, socks, glasses, helmets

Tires, tubes, wheels, quick releases

TRANSPORT

CYCLE TRAINER

Carriers, baskets, saddle bags, bags, trailers

Training tools

MAINTENANCE & CARE

SPARE PARTS

Tools, special tools, pumps, floor pump, detergents, care products

Brakes, brake accessories, chains, shifting accessories, headsets, spacer, a-head caps

ERGONOMICS

ACCESSORIES

Handlebars, stems, grips, saddles, seat posts, bar ends, pedals

Bells, chain stay protector, locks, lighting, battery lighting, mudguards, computers, stands, mirrors, bottles, bottle holders, chain guides and so on

5


INDIVIDUAL CONCEPT MODULARLY PLANNED SHOP

EASY TO USE You are busy? That’s right! Since we take care of the on-site measuring, planning, setup and do the maintenance in cooperation with you, our concept is easy to use.

2800 mm

CONCEPT

MODULAR Individual solutions for a successful product presentation, as well as corner solutions, gondolas and so on make the shop concept strong.

CONCEPT We constantly adapt our concept to the changing market conditions. Trust us and benefit from our experience.

PRODUCTS You can offer your customer everything from a single source. With our five different product lines we can cater to all operating ranges and budgets.

100 mm


400 mm

7

425 mm


INDIVIDUAL CONCEPT BASIC MODULES

CONCEPT

PANEL SYSTEM 66.5

PANEL SYSTEM 100

PANEL SYSTEM 125

metal / perforated metal / wood design

metal / perforated metal / wood design

metal / perforated metal / wood design

Thanks to the modular XLC shop concept we can respond to your specific on-site requirements.

Our rear panels can be combined individually.

Classic, perforated rear panels for optimal space usage or panels with wood design for a modern and highquality appearance.

OUTER CORNER SYSTEM metal / perforated metal


45째 or 90째

9

90째 INNER CORNER SYSTEM

PANEL SYSTEM MODULE

PANEL SYSTEM MODULE

metal / perforated metal

with consultation table

with high-quality glass cabinet

corner solutions, gondolas, cabinets, consultation tables and more help you turn your shop into a unique shop experience

With our individual shop concept, the long know-how and E. Wiener Bike Parts as your reliable partner we are ready to make your business even more successful.

The e motion pictures above our panel systems create a comfortable atmosphere.


UNLIMITED INDIVIDUALITY COMPLEMENTARY MODULES You can add to already existing modules with attractive and promotional presentation elements or use our shop concept in your entire store through CONCEPT

additional expansion stages.*

LABELLING double hinged hook, length: 30cm

SHOE RACK attractive presentation

CLOTHING MODULE attractive presentation of bike clothes


Our presentation panel in different equipment versions can be individualized with wooden rear panels lighting, posters, shelves and racks. *

11

SHELF MODULE individual presentation of bags, shoes, helmet and glasses

*Contact us for your individual offer.


UNLIMITED INDIVIDUALITY PERFECT SHOP Our space modules make for a certain feel-good factor. This allows you to calmly and individually respond to your customers’ needs. Increases in

CONCEPT

turnover and impulse buying are enhanced.*

SPACE MODULES gondolas and consultation tables


* Contact us for your individual offer.

EMOTION PICTURE eye catcher

13 LIGHTING UNIT ideal product illumination

LOGO SIGN recognition value of the brand XLC

BACK PANEL folding mechanism for easy assembly


PRECISE & FLEXIBLE PRODUCT RANGE Your choice and our experience determine which products will be part of your XLC shop concept. We don’t require any specific pre-set product range, but PARTS

create it with you or individually for you.

YOUR PRODUCT RANGE presented perfectly and individually


SYSTEM PEDALS adjustable

BIKING SHOES

SADDLE

with system-pedal option

different areas of use

15


PROFESSIONAL XLC BRAND CONCEPT

PARTS

UNIFORM XLC PACKAGING

PRODUCT CATEGORY

clean appearance

easy assignment


XLC Parts represents independent, attractive products with a good price/performance ratio. The informative and uniform packaging will help increase the number of clients who will easily and gladly serve themselves. Your turnover per client will increase thanks to self-service and impulse buying.

UNIFORM ICONS distinctive features all at one look

17


FINANCING INDIVIDUAL & FLEXIBLE

SHOP

SUBSIDIZED UP TO 100% We provide the material to you on loan under a XLC purchase agreement. Once the purchase agreement has been fulfilled the modules become your property.

SECURITY

FLEXIBILITY

Benefit from our experience. With our XLC products we offer you a range without shelf warmers.

In our industry seasonal fluctuation results in product line changes. Therefore our employees are on site regularly to service and adapt the range of products.


PRODUCT RANGE & MARKETING FOR DEALERS & END CONSUMERS You can find around 2000 XLC articles in five product lines and eight categories in our extensive XLC catalogue 2014/15. Do not hesitate to order many creative promotion articles in our B2B shop in the category marketing. You can also contact your XLC sales representative for our sales flyers on certain main articles.

ONILNE MARKETING in the b2b shop

MARKETING Print catalogue, flyers, flags, carpets, banner, POS, give aways, homepage, trade fairs and events

SALES personal contact person on site, delivery within 24 hours

19


MERCHANDISE MANAGEMENT LABEL SYSTEM & ONLINE SHOP

SHOP

The labels are part of the XLC shop concept. You can choose them from your online shopping INTERFACE

cart. They can be personalized and are printed out on site. You can find the perforated labels in the matching

LABEL PRINT

size in our b2b shop with article number 340 99 00000.


EASY, QUICK AND UP-TO-DATE Our online shop http://b2b.bike-parts.de offers you an effective item search and product range as well as a quick-acquiring-system in two different versions – scanner optimized.

XML INTERFACE

INDIVIDUAL LABELS

We gladly supply you with our XML interface or a data set in CSV / excel format

You can monitor your backorder, manage delivery confirmations and invoices, track parcels and print out labels online.

DELIVERY TIMES Goods will be delivered via parcel service within 24 hours, if the order is placed in the b2b shop before 3 p.m.

STOCK INFORMATION If an article should not be available right away, our yellow stoplight will indicate the next planned date of delivery.


SALES AREA & CONTACT PERSON XLC x-ellent bike components has grown more and more into an international brand, also thanks to the use in the OEM area. In the past few years we were able to establish successful representations in Europe and

SERVICE

moreover are represented by ourselves or by distributors across the continents.

MICHAELA MENIG Deutschland Coordination

+49 (0) 97 21 65 01 - 26 michaela.menig@winora-group.de

GLOBAL SALES AREAS Germany, Austria, France, Spain, Italy, Denmark, Benelux, Poland, Switzerland, Czech Republic / Slovakia, Hungary, Greece, Romania, Lithuania, Bulgaria, Cyprus, Russia, Portugal, Hong Kong and South Africa

BERND LESCH International

+49 (0) 97 21 65 94 - 139 export@winora-group.de


23

Schweinfurt



Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.