Bubble Wrapped January 2011

Page 50

process of desk based research moving on to extensive discussions on the phone through meetings. Then we actually make a stage where we make a field visit. Based on this assessment which is very critical aspect of our due diligence process; we take a call whether we should put up this organisation through our investment committee process or not. The next step is to define the purpose of funding, the measurement metrics and present it to the

We get reviewed by Edelweiss on a quarterly

Challenges A not so conventional CSR initiative is bound to have its own share of challenges. EdelGive confronted many obstacles. In fact most came

basis and we follow a strict disciplined approach in our day to day functioning”, says Aditi.

from the organisations themselves. “It was difficult for the non-profit organisations to understand that we weren't just pure funders for

Future plans

them. To convince them that unlike most donors

EdelGive has a well charted out plan of action

we are going to be around and work closely

for the next five years until 2016. Aditi says, “We

with them is a task in itself”, says Aditi.

have an ambitious plan for 2016 of being a

investment committee. It's a layered process

100-crore platform. We will leverage money

where we also identify the key risks involved

through corporates, international organisations,

and list down the mitigation strategies.

and individual donors getting them to invest in

Checking balance sheets, annual reports,

The journey so far

the entrepreneurs and non-profits we believe

EdelGive is a relatively new name in the CSR

in. Apart from this we want to look inwards,

management team are some of the things that

initiatives being only two and half years old.

become better, evaluate and monitor our

impact our decision process.”

Working on a new foundation with a fresh team

processes and forge strategic partnerships

and starting from scratch is not just challenging

and networks.”

doing web based research, meeting the core

but extremely exciting and demanding. Aditi says, “Last two and a half years have been the

The criteria

Having found their own unique methodology of

real journey. We have learnt and innovated

bringing the venture capitalism strength to the

- Key management team

every day, and unlike other organisations that

social sector, EdelGive Foundation has paved

- Are these organizations hungry for growth?

come with baggage, we had to set up systems

a new way for other organisations to conduct

- Are they hungry to expand, grow and scale?

and process from scratch.”

their corporate social responsibility initiatives

- Are they looking to engage with us on a non-financial level?

With limited budgets, the team strives to work

- Do they fall in our sectors?

with discipline and is conscious of how they

- Are they really thinking about systemic impact

manage their finances. “We function like any

not just individual and community impact? - Are they game changers and innovative?

other line of business. We have KRA's as our review mechanisms, key performance indicators.

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