Ireland’s Food Story — Fueling Tourism By Michelle McDonagh
everybody has to do), you need
support network for food tourism
to think about the whole visitor
businesses and hospitality,
experience. People want local
including training to assist them
authentic knowledge, the stories
in providing a more memorable
and traditions behind the food,
food experience to the consumer.
the history, how it is prepared
These supports include a Wild
and served. They want the hidden
Atlantic Way Food toolkit and
gems, the stories you won’t find
ideas for themes, inspiration, and
in any guidebook,” he says.
even guidelines on how to develop
He encourages food businesses
a food festival or food trail. They
to cross sell with other local
emphasise the strong connection
businesses, for example, a surf
between geography and produce
school could promote a local
– the temperate ocean climate,
seafood restaurant and guided
clouds, mists, sunshine and
walks of the shore.
showers, rainbows, the cleanest
Mr Anglim points out that Fáilte Ireland have a huge
Atlantic water, and the raindrenched fields.
Go Wild Magazine The Food Experience
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