Digital Emergency Communications
Additionally, in emergency situations, the public is highly engaged with government, looking to organizations like yours to provide up-to-date information. Make sure it’s as easy as possible for citizens visiting your website, blog(s) and social media pages to sign up for your communications so they can get updates or additional information after their initial visit online. Offer them the option to sign up for updates via email, text messaging, voice notifications, etc., so they can receive new information when you release it instead of having to continually check your website for information. If your organization has a robust multichannel communications system, you should be able to update your website and, with the right kinds of integration, push out email communications and text messages at the same time.
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