2019-2020 Louisville Tourism Marketing Plan

Page 18

DIRECT PROMOTION AND SELLING We have added new shows to our selling calendar that target new and developing markets. CESSE (Council of Engineering and Scientific Society Executives) will be a show we reconnect with and position to host in the future. Convention Sales will be bidding on a future PCMA Education Conference that if successful will bring 700-800 attendees to Louisville. We will continue Sales missions in Chicago, Washington DC and Atlanta. Site visits continue to be frequent with record number hosted and clients attending. New and improved concepts around sites and how we present the destination have been developed. We plan to continue with our improved Lunch in Louisville program and the Mastermind Meeting Planner Bootcamp. Mastermind attracted more than 30 prospects to Louisville in 2018, mostly representing the Corporate market.

18

Quartlerly communication to convention client database.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.