MARKET WATCH
IQ LAB THRILLS
IQcook a Smart Winner
Gorenje Belgrade at the Mikser festival
Gorenje IQcook hob wins the Plus X Award as best product of 2013
• Welcome to the IQcook tasting
experience, at the Gorenje IQ lab, @ Mikser Belgrade 2013 • Chefs from Modern Serbian Cuisine
skilfully prepared delicious things on the IQcook hob, enticing any and all gourmet-passersby.
Gorenje’s IQcook induction hob was recently honoured with the international Plus X Award for the best product of the year in the category of home appliances. The hob, which features unique IQ sensor technology, was also awarded by the expert jury for innovation, superior quality, design and friendly control. Unlike the oven, which is a closed environment, the cooking hob poses very different challenges. The unique sensor cooking technology allows simple cooking with five user-adjusted cooking presets. The IQ sensors automatically control the hob operation according to the selected settings, doing away with the need to constantly control the cooking progress. Moreover, the patented SmartSense safety feature automatically switches off the hob to prevent burning and boiling over. Gorenje is a perennial winner of the Plus X Award. The brand’s awardwinning products include the advanced HomeCHEF oven, the Simplicity washing machine, an oven from the Gorenje OraÏto Collection, and a refrigerator from the Gorenje Retro Collection. And Gorenje’s IQcook hob also won the prestigious red dot design award.
Gorenje Belgrade took part again this year at Mikser, the region’s largest festival of creativity and innovation, bringing the brand and its products closer to the Serbia youth and the wider region, and showcasing the company’s investments into advanced technologies. And the response – excellent! Gorenje’s smart laboratory, dubbed the IQ Lab, was a true attention grabber for both big cooking enthusiasts and novices alike. The world’s smartest cooking hob – the Gorenje IQcook – succeeded in busting some common myths about cooking, demonstrating that food would never burn or boil over again. For many visitors it was love at first sight, as they saw what the hob could do – and 10
GORENJE LIFE STYLE MAGAZINE
immediately wished it was part of their kitchen rig at home. The phenomenal chefs from Modern Serbian Cuisine skilfully prepared delicious things on the IQcook hob, enticing any and all gourmet-passers by. They went further in convincing all cooking aficionados that IQcook hob is something anyone could handle, even the beginners. And those practicing particularly healthy diets were impressed by the special steam-cooking feature, IQsteam. Among them was Dr Feelgood, an ambassador of healthy food, who talked about healthy lifestyles and why we should pay attention to both our diets and the way we prepare our food.
• Gisela Langel, Marketing Manager from
Gorenje Germany at the Plus X Award ceremony