MARKET WATCH
Beyond Borders Gorenje opens its first showroom in Israel
Together with its business partner H. Y. Group, Gorenje has opened its first showroom in an elite location near Tel Aviv, in the Herzliya Pituach beachfront district. The showroom showcases the broadest selection of Gorenje’s upmarket designer home appliances. The launch was also attended by celebrated designer Ora-Ïto. Gorenje’s showroom spans 350 2 m and is divided into several smaller conceptual kitchen spaces showcasing 14
GORENJE LIFE STYLE MAGAZINE
high-end freestanding and built-in appliances of the Gorenje and Gorenje+ brands. Back in 2011 Gorenje entered the Israeli market with two of its own brands – Gorenje and Gorenje+. Today, Gorenje appliances are available in 21 stores in all major cities in the country. Entry into the Israeli market is part of Gorenje’s strategy to boost sales in non-European markets by some EUR 50 million to a total of EUR 150 million by the year 2015.
• At the opening: (back, from left, Keren
Rauchberger (Marketing Specialist HYE Israel), Elad Sayag (Samgal’s owner) and his wife, Gideon Vigdor (Gorenje Brand Manager HYE Israel), Sabina Planko and Darko Mlinar (Gorenje d.d.), Eli Lavi (CEO HYE Israel), Yossi Sarudi (Owner and Chairman HYE Israel); front form left: Ohad Har-Noy (Gorenje Sales Division HYE Israel), special guest Ora-Ïto, Mickey Senderov (White Goods Division General Manager HYE Israel) / photos: Noga Shadmi