MARKET WATCH
Prestigious design awards for Gorenje Design Studio This past JULY the German town of Essen hosted the annual
Red Dot Design Awards 2011 gala ceremony. Again Gorenje was among the winners with two awards: for the Atag glassceramic gas hob, and for Asko dishwashers, brands under which Gorenje products are present on some European markets. In addition, the operation module for the Gorenje iChef oven earned a Red Dot Honourable Mention, which was accepted in Essen by Lidija Pritržnik and Matevž Popič, responsible representatives of the Gorenje Design Studio (GDS). The operation module which took Honourable Mention is entirely the product of Gorenje's own development and design. GDS’s Matevž Popič and Lidija Pritržnik, who designed the iChef oven, pointed out that the key guide in creating the module was to create a simple, intuitive, easy-to-use oven. But theirs wasn’t the only Red Dot Award Gorenje designers took home from Essen this year. David Cugelj from GDS also received one for designing the user-end of telecommunication equipment for optical CPE access for Iskratel. Honourable Mention and Red Dot Award 2011 recipients Lidija Pritržnik, Matevž Popič and David Cugelj, Gorenje Design Studio
Now Showing in Baghdad and Beyond Gorenje built-in appliances are well represented across 11 big cities in Iraq from the far north to the deep south of the country. Roughly half the product sold is realised by kitchen companies like Karash kitchen set Co., the biggest such company in Iraq. With their own factories and showrooms in many of the biggest cities the company boasts five showrooms in Baghdad alone, as well as eight in Erbil. Gorenje deals regularly with the company and shows Gorenje products in their sets in each of their showrooms. receive
Some 300 exhibitors from Iraq, Iran,
Tatjana Močenik, Gorenje’s Manager for
the honour of an award for most attrac-
Turkey, China, Japan and beyond were
regional sales in the Near East, points
tive exhibition area at the 6th Interna-
there showing products from home in-
out that Gorenje sold some 11,000 large
tional Fair in Sulaymaniyah, Iraq, one of
teriors, building and food and drink to
household appliances in Iraq in last year,
the biggest such events in the country.
thousands of visitors.
most of them freezers and design lines,
Last
year
saw
Gorenje
with sales climbing annually. 8
GORENJE LIFE STYLE MAGAZINE