MARKET WATCH
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GOING TO THE MOVIES Gorenje Silver Sponsor at 17th Sarajevo Film Festival LATE SUMMER SAW THE 17TH SARAJEVO FILM FESTIVAL, sponsored
this year also by Gorenje, wrap up another highly popular and successful run. The festival, known for its excellent program selection and relaxed atmosphere, is attended by film artists from around the world and loyal film lovers who visit the festival every year. This year the festival boasted a list of famous and widely respected names in attendance, including the much celebrated Hollywood star Angelina Jolie, who was honoured with the Heart of Sarajevo Award.
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At the central festival venue on the Festival Square in front
During the festival Gorenje organised a special event called
of the National Theatre, where the major part of the program
“Summer Cocktail Night” for its loyal customers in its big-
takes place, silver sponsor Gorenje showcased the Gorenje
gest studio in Sarajevo in Skenderija. Guests at the mini-culi-
Delta kitchen, equipped with designer line Gorenje Ora-Ïto
nary show were hosted by renowned chef Vjekoslav Kramer
appliances, which hosted several festival events and gath-
– Vjeko and barman Denis Ahmedović. The master chef
erings. Among the Gorenje representatives attending the
prepared a host of delicious bits and bites for the visitors,
festival were Franjo Bobinac, President of the Management
using quick and simple recipes – and with the assistance of
Board and his wife, arriving in Sarajevo to attend the festi-
Gorenje's faithful kitchen aids, naturally. And barman Denis
val's opening ceremony and to meet the media representa-
Ahmedović contributed to the excellent atmosphere by pre-
tives at a special media event the next day. Mr. Bobinac and
paring enticing fruit cocktails. The whole show was made
Robert Polšak, Director of Gorenje Commerce, d.o.o., BaH,
even more interesting by contests, with the luckiest visitors
who took part in the event, both expressed their satisfaction
taking home some nice practical gifts, including a juicer and
with the festival that has grown beyond its regional borders
sleek mixers from the Gorenje Black Up line.
and gained a special place in the global film industry. The events featured in the 17th Sarajevo Film Festival also Bobinac emphasised the special significance of the Bosnia-
offered plenty of opportunity for the promotion of Gorenje
Herzegovina market where Gorenje has opened three stu-
products, especially the design collections, which occupy a
dios - in Sarajevo, Tuzla and Mostar. “We are delighted to be
special place in Gorenje.
able to present the modern design of Gorenje appliances also in the Bosnia and Herzegovina market. This, in addition to superior technology and energy efficiency, is one of the key factors that will drive the future development of Gorenje products”, he added. Polšak also announced the opening of the new Gorenje Studio in Banja Luka and stressed the significance of extending the sales network by establishing new salons in all four major urban centres of the BosniaHerzegovina market. 6
GORENJE LIFE STYLE MAGAZINE
01 The festival was attended by world renowned actress Angelina Jolie, accompanied by her partner Brad Pitt (photo Copyright Sarajevo Film Festival) 02 Franjo Bobinac, Gorenje President and CEO, Polona Bobinac, Gorenje Executive Director of Sales, Robert Polšak, Director of Gorenje BaH, talking to Mirsad Purivatra, Director of Film Festival Sarajevo 03 Chef Vjekoslav Kramer works his magic in the Gorenje kitchen at Studio Gorenje on Sarajevo's Skenderija