MARKET WATCH
NEW SENSATIONS NEW GENERATION WASHING MACHINES AND DRYERS UNVEILED IN BOSNIA AND HERZEGOVINA
“Sensation in White” - models’ white dresses “washed” in giant Gorenje washing machine.
Gorenje recently introduced its new generation of washing machines and dryers in Bosnia and Herzegovina, at an event for over 200 guests hosted by TV personality Aleksandar Hršum. Managing director of Gorenje Commerce, d.o.o., Robert Polšak stressed that the new generation washing machines and dryers will gradually replace its successful predecessors, which sold more than 200,000 units. One of the most important functions offered in the new generation washing machines is the StainExpert, presented at the event through a compelling fashion show entitled “Sensation in White,” where the models’ white dresses, stained with fruit juice, coffee, wine, and other organic substances, were “washed” in a giant Gorenje washing machine. 14
GORENJE LIFE STYLE MAGAZINE
Robert Polšak, Managing Director of Gorenje Commerce in Bosnia and Herzegovina
During the technical part of the programme, Rok Grudnik, product manager of Gorenje’s wet program at Gorenje, d.d., and Abdurahman Drkić, product manager at Gorenje Commerce d.o.o., presented all the new features of the new washing machines and dryers: SensoCARE washing technology and SensorIQ smart technology, as well as TotalWeight, TwinAir, IonTech and more. They also pointed to the many awards garnered by the new generation washing machines and dryers, including the Red Dot design award for best appliance design of 2012. The event wrapped up with a show by the dance group Fresh Generation, while the Berin Buturović Band entertained guests at the partners’ dinner.