Top Webinar Marketing Strategy: 6 Steps to promoting your upcoming webinar
Step 1: Choose a topic ď ľ
Select a winning topic that connects with your target audience (e.g., solving a pain point, describing how to get better outcomes, or keeping the audience in the know with industry and market shifts)
Step 2: Find traffic-driving keywords
Once you decided on the subject to cover, expand it with traffic-driving keywords.
Optimizing its title and description for the right keywords, you improve the video’s organic visibility. Certainly, it’ll help you drive long-term organic traffic to your webinar.
Step 3: Analyze your audience
Select a perfect day and time
Estimate the level of expertise of your listeners
Understand their ‘pain’ and give them the decision
Step 4: Use influencer marketing ď ľ
Influencer marketing is king. Invite influencers to take part in your webinars, and you’ll get hundreds of registrants before you know it
Step 5: Leverage email and social media marketing Step 6: Add a pop-up
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THA