Colour study
Following the basic survey among children in our target
“ There are the three primary colors of Red, Yellow and
audience about their colour preferences and views, and
Blue. Then there are secondary colors of Green, Orange
also with the design students of NID, and the study on
and Purple. Additionally, there are Tertiary colors that are
various contexts and visuals, a study was done on the
combinations of the first two sets. Complimentary colors
basic natures and characteristics of primary colours,
are opposite to each other on the color wheel and often
especially the warm colours, red and yellow. Moodboards
evoke feelings of excitement. Analogous colors are those
were made accordingly to explore these colours. Decisions
that are close to each other on the color wheel. These give
regarding the logo colours were made on the basis of this
a particular feeling whether it be warm and cozy or cold
entire study.
and depressing. “
- Color can influence emotions in a way that few other mediums can. (digitalskratch.com)
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Gopikrishnan H • B.Des • Graphic Design • NID 2016