A Bank that juggles for you By Steve Gamel
In today’s world, it seems there is at least one giant financial institution on every street corner. In some instances, there are competing banks sitting in the same parking lot. Quite simply, customers have options. One bank continues to stand out while surrounded by its big-box competitors, not only with the products and services it provides, but as a bank that lives and breathes with the communities it serves. PointBank has been a staple in Denton County for more than 130 years and continues to buck the trend of the stodgy and impersonal styles that tend to dominate most too-big-to-fail banks. Sitting in one of the nine PointBank branches is a little different, where its president, Ray David Jr., is very much the Ring Master he is described to be -- energetic and eager to get the “show” going for his audience. Anyone who sees him at one of the many community events around town knows he is always “on”. “We pride ourselves on the fact that we have that personal touch, that we can provide the customer with what they need and cater to the needs of each customer,” said David, who has served as PointBank’s president since 2004. “I am always out meeting with customers or at community events. I think there are maybe four banks in Denton County where you can actually shake the hand of the president. www.BestofDentonCounty.com
As we move forward, everything we do must meet our culture of customer service.” For lack of a better phrase, so far so good. PointBank’s approach to treating every customer like its only customer has not only survived in an ever-changing financial environment -- it’s thrived. This year, PointBank finished as the leader in four categories in Best of Denton County. Voters awarded the bank top ranking in Commercial Banking, Personal Banking, Business Banking and Best Student Bank. “It’s a gauge of how we’re doing,” David said of being recognized by customers. “Our goal is to be exactly what each of these awards represent. When you win one of these awards, it lets you know you are on track. We do not take these awards lightly. We strive for this and are proud when recognized for it. We believe it to be a necessary element of a community bank. It’s not by accident that we win in these areas. We’ve shown we want to stay around as a community bank.” PointBank -- which has approximately $400 million in assets -- treats its customers like family because, well, PointBank is a family. The bank has 125 employees and nearly all shareholders are from Texas and live in Denton County. That leads to an intense desire to give back to each community in as many ways as possible. Article Continued on Page 42
Financial & Real Estate
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