Goodway Group POV Guide
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Measurement Trends Channel and platform measurement are top of mind for many advertisers — especially as they’re tasked with analyzing multichannel attribution and proving how marketing metrics align with revenue-based KPIs to non-marketing, C-Suite executives. Check out these 2024 measurement trends as you outline your measurement plans.
8. KPIs Businesses Should Track in 2024 The following KPIs have proved successful for advertisers in 2023 and will continue to demonstrate the efficacy of your marketing campaigns in 2024: Conversion rate Customer lifetime value (CLV) Customer retention rate and quality Lead quality ROI Sales revenue Social media engagement (likes, shares, comments and follower growth) Website traffic
Upper-Funnel Metrics If you’re working on an upper-funnel campaign for a new brand launch in 2024, focus on measuring your email subscription rate as well since it provides insight into how many visitors want to receive offers and updates. In addition, consider using brand awareness surveys to measure the level of brand recognition and recall among your target audience.
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