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Goodway Group POV Guide
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Video Advertising Trends The video advertising industry shows no signs of slowing down, with projections signaling remarkable growth in 2024 and the years to come. Here are some video advertising trends to watch out for in 2024.
$91.95 Billion Video advertising spend is predicted to grow to this amount by 2025. Source: Statista
1. Video Advertising Will Continue To Grow According to eMarketer, all video advertising (including long-form video, short-form video, ad-based videos on-demand/connected TV, national TV networks and local TV) will grow by 4.7% in 2024. By 2025, it is projected to reach $91.95 billion, and by 2027, it will surpass $100 billion for the first time, reaching $105.9 billion.
2. Short-Form Video & UGC Will Continue in Their Popularity Per Avatar Studios, two popular video formats — short-form, TikTok-style B2C videos and user-generated videos — will remain popular in 2024, reflecting the dominance of TikTok and user-generated content (UGC) in consumer video consumption. As a result, many companies will focus on using both formats in their advertising efforts. B2C brands that have capitalized on this trend have reported more ROI from short-form videos, which brands may likely continue seeing in 2024.
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