by Alejandrina Aragon When it comes to local fashion in San Diego, CA. there is one important phrase that explains the style here within our community, which defines our city’s Fashion trends, and that is, Stylish Versatility. There are many local designers that have a variety of styles from Vintage Boutiques, to surf wear, Club wear to High fashion you name it. San Diego hasn’t always been considered a big part of the fashion industry but it is putting itself of the map with all the creativeness and versatility that local San Diegans have to offer. There is one local new brand that I have in mind that I believe completely embodies that idea about our locals making imprints in the fashion world thru creativity and persistence in something they are passionate about. Ducqets clothing, which was recently established and trademarked in 2012, is making a huge impact within the local fashion community and has popularized with locals rather quickly. I recently had the amazing opportunity of interviewing the man behind the brand. Tony Rivera aka Dago Ducqets is the owner and founder of Ducqets clothing. Dago explained that his brand was started as a young entrepreneurial company, which he chose to represent the struggle. He shared that Ducqets was chosen as the name due to it being the old English term for original gold currency. He quoted “The gold that the System has taken from us that we need back!” Dago Ducqets admits that prior to Ducqets clothing he has not had any affiliation with fashion, simply a passion for it. He grew up between San Diego and Anaheim, Ca. where he graduated as class of 07 and attended Junior College for General Education with focus on Business. When I asked Dago what fashion meant to him he shared that he believes fashion is huge and different for everyone, he said it is a form of self-expression and admits style is the key. Take for instance his own style when asked to explain his personal style he said he is definitely a mood dresser. It is just dependent on the day for this creative and talented designer. He shared that he is very experimental with fashion wearing a variety of colors and trends himself. He shared that his first attempt at creativity through fashion was in junior high when he would make sweaters with stencil designs and spray painting on them that he would sell to his friends at school. He was always interested in what he had to offer in the fashion world.
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