fashion
BEHIND THE SCENES | FWSD 2013
Director of Fashion Week SD By Alejandrina Aragon
Another fall another fashion week, the one week a year every fashion lover looks forward to, but not everyone has the opportunity to experience both in person and locally. Now thanks to Allison Andrews, creator of San Diego Fashion Week making fashion history, us locals are able to enjoy another amazing Fashion Week right in the beautiful and versatile city we call home, San Diego. I recently got the opportunity to interview the amazing woman behind FWSD who has turned her passion for fashion into success. She shared that her idea to bring Fashion Week to San Diego came from a point of exhaustion so to speak with her standing within her career. Having started out in the industry as a successful fashion/business consultant 8 years ago with a small mom and pop type firm that she is still successfully running. She noticed a trend growing within her career that couldn’t be ignored. So she decided since she loved the industry she has long been a part of and had the desire for personal and career growth, she wanted to be able to work in the city that she is so deeply rooted in. With San Diego not only being the place she calls home but the city she met her husband in and the place she would like to raise her children. With that in mind, including a great passion for her industry, a lot of drive and determination she created FWSD. Where she could live, work and love her work in her city without feeling the pressure to leave. Why not do exactly what she would do in New York or any