2017 Good Design Awards Yearbook

Page 181

Good DesignÂŽ Selection - Social Innovation

122 Roseneath St

Global Sisters

HERO Condoms

Designed by: Local Peoples, Assemble Projects Commissioned by: Assemble Projects, Wulf Projects, Icon co Designed in: Australia www.122roseneath.com.au

Designed by: DDI Australia Commissioned by: Global Sisters Designed in: Australia www.globalsisters.org

Designed by: HERO Commissioned by: HERO Designed in: Australia herocondoms.com.au

Global Sisters is a not-for-profit that provides women with mentorship, business advice and an e-commerce platform to harness their potential and accelerate an idea into a thriving business. We gave this collective a look worthy of its inspiring social cause led with a brutally simple wordmark and journalistic photography.

HERO Condoms is a socially and environmentally responsible condom company that operates on a 1 for 1 philosophy, whereby for every condom sold in Australia & New Zealand, one is donated in Botswana - contributing to the fight against HIV/AIDS and helping to save lives.

By adapting the principles of human centered design, Local Peoples created a framework for marketing off-the-plan apartments that resulted in 80% of contracts signed on the first day of launch. By creating spaces where sustainability and the lived experience of inhabitants is central the approach changed the way people thought about small footprint living.

Selections

177


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