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Less alcohol & more wellbeing products Teetotalism trends in the Asia-Pacific region are becoming increasingly prevalent, with approximately three out of four of consumers drinking less alcohol in August 2020, according to a survey by data and analytics company GlobalData. However, the adoption of alternative soft drinks remains low, at only one in five consumers. In fact, APAC customers surveyed are more attracted by health claims – specifically products noted to help support mental wellbeing – with such products purchased
ORGANIC
by nearly a third of consumers. Going forward, it will be crucial for drinks brands to
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blur the lines around traditional alcoholic products and offer ‘better for you’ messaging.
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Carmen Bryan, Consumer Analyst at GlobalData, comments: “APAC consumers are
PLANT-BASED
While general health concerns take precedence, backed by almost half of the
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emotional wellbeing are all considerable factors driving low or no-alcohol
turning away from alcohol driven by concerns around physical and mental health. region’s population, weight management, fitness, physical appearance and innovations.”
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* Source: GlobalData’s 2020 market pulse survey – Asia-Pacific – published 1 September 2020 6
