refreshing ideas
VOLUME 1
support local Promotion Through Promo
IDEAS: Tourism, Chamber of Commerce, Convention & Visitors Bureau, Associations
ELITE SLIM METALLIC » PWI
Imprint Method: SimpliColor 360º
MOQ: 250 pcs.
Production: 24 hours
Color Options:
Calida Bay was looking to launch a tourism campaign on social media as an effort to bring tourists back to their popular oceanside community. Their goal was to supply local establishments with branded items, touting creative logos that tell the story of Calida Bay.
Recipients of the products were in turn asked to share their swag on social media to promote the city to their friends & family as the place to take their next day trip or vacation.
CROSBY SOFTY » MMN-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 72 hours
Color Options:
• At 1/10th of a cent per impression, Calida Bay officials knew that pens had to be a large part of their campaign. They supplied hotels, restaurants, and local shops with pens to use during their work days.
• Knowing that drinkware makes 1,400 impressions over it's lifetime, the city pushed the decoration limits so visitors would be proud to show them off on their social feeds.
MAUI - 24oz. ALUMINUM
WATER BOTTLE » WCM-C
Imprint Method: ColorJet TM
MOQ: 48 pcs.
Production: 5 days
Color Options:
HARBOR - NON-WOVEN
TOTE BAG » UDH
Imprint Method: Silkscreen
MOQ: 150 pcs.
Production: 72 hours
Color Options:
2
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Leveraging Customer Reviews
IDEAS: Restaurants, Airlines, Hotels & Resorts
Micolino Hotel is a quaint, boutique hotel that repeatedly gets raving (and sometimes humorous) reviews from guests who enjoy their stay. Knowing the power reviews have online, they knew these also had to be part of their marketing strategy. They carried out their vision by leveraging branded products (pens, stationery, drinkware & bags) and making sure the reviews were visible to anyone who entered their lobby or stayed in a guest room. As new reviews are posted, the hotel introduces updated designs to the collection.
• Micolino Hotel found that carrying over the “review” campaign through to pens that are in all guest rooms, as well as stationary was a cost effective and consistent way to spread their message.
• Mugs with matching imprints were placed in guest rooms and the hotel breakfast area.
• A Cotton Canvas Boat Tote was selected as a perfect carryall while guests were out and about promoting the hotel.
11oz. CERAMIC MUG » MUG
Imprint Method: Full Color (Digital CMYK)
MOQ: 36 pcs.
Production: 5 days
5x7 SPIRAL NOTEBOOK » NFB
Imprint Method: Full Color (Digital CMYK)
MOQ: 100 pcs.
Production: 5 days
COLORAMA AM PEN +
ANTIMICROBIAL ADDITIVE » CLK
Imprint Method: SimpliColor 3600
MOQ: 250 pcs.
Production: 24 hours
Color Options:
ZEPHYR - COTTON CANVAS
BOAT TOTE BAG » UAZ-C
Imprint Method: Silkscreen
MOQ: 50 pcs.
Production: 5 days
Color Options:
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impression
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an
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I love the hotel’s décor and fun logoed products. Their freshly designed coffee mugs and pens somehow “slip” into my luggage each time I am there!
Student Retention & Engagement
IDEAS: Education, Private Schools, Organizations that Require Admission
Launch is an online school of entrepreneurship which offers supplemental education programs to high-school and middle-school students. Courses are designed to be taken during weekends, summers, and extended school breaks and creating a fun, positive experiences is a top priority for student engagement.
As part of their retention program, they developed “A Universe of Endless Possibilities” Kit for new students that included a printed course workbook and a few pieces of branded merchandise.
• Launch found that the branded merchandise and the overall “unboxing experience” played a critical role in their overall student satisfaction scores. It was one of the most notated highlights of returning students and peer referrals.
• To complement the student workbook, Launch chose a book of sticky notes and a highlighter/pen for notetaking. The full-color imprint areas on these items and the drawstring backpack and water bottle made it easy to show off the schools branded messages.
DUPLEX BRIGHTS » PDE
Imprint Method: SimpliColor 3600
MOQ: 250 pcs.
Production: 24 hours
Color Options:
VERSA-PAK » NSB
Imprint Method: Full Color (Digital CMYK)
MOQ: 100 pcs.
Production: 5 days
DAYPACK - DRAWSTRING
BACKPACK » UDY-C
Imprint Method: ColorJet TM
MOQ: 150 pcs.
Production: 5 days
Color Options:
OAHU - 17oz. DOUBLE-WALL
STAINLESS CANTEEN
BOTTLE » WBO-C
Imprint Method: ColorJet TM
MOQ: 60 pcs.
Production: 5 days
Color Options:
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online education
committed to community
A Functional Way to Co-Brand
IDEAS: Health & Wellness Program, Food Drives, Cause Walks, Fundraising Events
Fresh Point is chain of all-organic supermarkets whose mission is to bring healthier, more locally grown produce to their local communities. In addition to everyday in-store transactions, they separate the “imperfect” produce typically not attractive enough for store shelves, and donate them to lowincome schools, soup kitchens, shelters, churches and other places in need of healthier food choices. To carry out their mission, Fresh Point looked for local businesses and volunteers to co-sponsor their activities.
• Each site was equipped with reusable, eco-minded promotional merchandise that is both functional for their deliveries and carry a co-branded message from them and each of their community partners.
• Re-usable, USA made* drinkware were given to volunteers and sturdy bags made of 50% recycled & biodegradable materials were supplied for transporting goods. Pens with large, long-lasting refills and barrels made of 100% recycled PET/reclaimed wheat straw were also supplied for use on site and for promotion.
AQUA GEL - RECYCLED PET
PLASTIC PEN » AEX-C
Imprint Method: ColorJet TM
MOQ: 250 pcs.
Production: 72 hours
Color Options:
ZEN - ECO WHEAT
PLASTIC PEN » AFZ-C
Imprint Method: ColorJet TM
MOQ: 250 pcs.
Production: 72 hours
Color Options:
EXPLORE - 16oz. DOUBLE WALL
TUMBLER » WBE-C
Imprint Method: ColorJet TM
MOQ: 80 pcs.
Production: 5 days
Color Options:
VANCOUVER - ECO KRAFT +
NON-WOVEN TOTE BAG » UFB
Imprint Method: Silkscreen
MOQ: 100 pcs.
Production: 72 hours
Color Options:
*Made in the USA of U.S. and imported parts.
8
Swag Bags & Celebrations
IDEAS: Galas, Anniversary Events, Award Ceremonies, Cause Events
The Aware Women’s Health Foundation’s 25th Annual Convention was a milestone to be celebrated. To commemorate the event, the organizers put together a swag bag that attendees would receive when they checked into the hotel for the convention. Their goal was to have a combination of products attendees could use during the convention as well as a few they could use long after the convention had ended.
• The Aware Foundation focuses on wellness as a key part of their brand initiatives and hydration is no exception.
• Safety is another important part of Aware’s brand initiatives. The Chroma Keyring Flashlight is a useful item that can be kept on a keychain, a purse or anywhere in between.
• The conference was filled with motivational speakers, workshops and educational activities where notetaking is always a priority. Products were adorned with motivational reminders about what their organization stands for.
ELLIPSE SOFTY ROSE GOLD
METALLIC w/STYLUS » MOI
Imprint Method: Laser Engraved
MOQ: 100 pcs.
Production: 48 hours
Color Options:
SOFTY BRIGHTS
JOURNAL » NMG-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 5 days
Color Options:
CHROMA - LED FLASHLIGHT WITH KEYRING » LAK-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 72 hours
Color Options:
IBIZA - 17oz. DOUBLE-WALL
STAINLESS BOTTLE » WCI-C
Imprint Method: ColorJet TM
MOQ: 60 pcs.
Production: 5 days
Color Options:
event basics
Staying Top of Mind
IDEAS: Insurance Agencies, Tax Preparer, Bank, Realtor
Kettner Insurance knows that keeping their brand in front of potential clients over the long run and being front-and-center right when something does go wrong is a key to breaking long sales cycles.
Since most people don’t look for new insurance policies on a frequent basis, Kettner’s marketing team focused their efforts on branding everyday use items with contact information to keep at arms reach.
• A pen representing each agent’s business card and sticky note pad were used for just about any situation where long-term exposure is important.
• One of their most popular items, the Vega Softy LED Light Bar, was great to keep around the house, walking the dog or in a glove box for emergencies.
• Wine tumblers were used as a more personal item to assure Kettner's clients that they can relax, while their agents have everything under control.
VEGA SOFTY - 6-LED LIGHT BAR
FLASHLIGHT » FBK-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 72 hours
Color Options:
ESCAPE - 11oz. DOUBLE-WALL
STAINLESS WINE CUP » WCJ-C
Imprint Method: ColorJet TM
MOQ: 40 pcs.
Production: 5 days
Color Options:
BAMBOO STICKY NOTEPAD
» NAM-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 72 hours
VISION GRIP » PHG
Imprint Method: SimpliColor 3600
MOQ: 250 pcs.
Production: 24 hours
Color Options:
12
leave
it behind
Say "Welcome Aboard"
IDEAS: New Hire, New Customer
Onboarding is a big deal for the HR team at Tech Cloud. They put a high priority on staff engagement, training and supporting their business’s mission of building technology to create cleaner air for large cities. Awaiting each new employee on their first day is a kit filled with inspirational products that are useful at work, home or anywhere in between. Products made from Recycled, Reclaimed and Renewable materials were chosen to support their initiatives.
• A 16oz. double-walled tumbler made with 51% reclaimed wheat straw and eco-tote made with 80% Recycled PET Plastic were selected for their versatility and general useability around town and at the office.
• Stylish Aqua Clear pens featuring clear outer components made with 100% recycled P.E.T. plastic along with a 100% recycled kraft journal were a winning combination for quick notes and creative ideas.
STOCKHOLM - ECO RECYCLED
PLASTIC TOTE BAG » UFA
Imprint Method: Silkscreen
MOQ: 150 pcs.
Production: 72 hours
Color Options:
HAWKEN - ECO SPIRAL JOURNAL & PEN SET » NPO-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 5 days
AQUA CLEAR - ECO RECYCLED
PET PLASTIC PEN » AGF-C
Imprint Method: ColorJet TM
MOQ: 250 pcs.
Production: 72 hours
Color Options:
COSTA RICA - 16oz. ECO WHEAT
TUMBLER » WCQ-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 5 days
Color Options:
welcome them
Gift With Purchase
IDEAS: Restaurant, Coffee Shop, Auto Shop
Treemate Coffee is a growing local coffee franchise that focuses on building “tribes” of loyal followers through grass-roots style marketing and rewarding those who help them to achieve their mission of fair trade, diversification and equal opportunity.
In order to build their following, Treemate built an online loyalty shop where their customers can exchange purchases, donations and good deeds for exclusive promotional merchandise as a way to reward, recognize and create “belongingness.”
• Merchandise is branded with fun sayings and designs decorated in vibrant full-color art showcasing their affiliation with Treemate’s Brand.
• When out at public events, or sponsoring meet-ups, Treemate takes "coupon pens" branded with information about their affiliate program and where to sign up. They also have higher-end metal pens that they keep on hand to distribute in their stores to regulars.
VISION BRIGHTS » PHT
Imprint Method: SimpliColor 3600
MOQ: 250 pcs.
Production: 24 hours
Color Options:
BOWIE SOFTY w/STYLUS » MHX-C
Imprint Method: ColorJet TM
MOQ: 100 pcs.
Production: 72 hours
Color Options:
KONA - 16oz. DOUBLE-WALL STAINLESS TUMBLER » WCN-C
Imprint Method: ColorJet TM
MOQ: 40 pcs.
Production: 5 days
Color Options:
ZURICH - FOLDAWAY SHOPPING TOTE BAG » UEZ-C
Imprint Method: ColorJet TM
MOQ: 50 pcs.
Production: 5 days
Color Options:
build loyalty
Give It Away
IDEAS: Construction, HVAC Contractors, Lawn Care Services
Ridge Property Contractors believes strongly in building their business through traditional “word-of-mouth” advertising and active participation in local public activities, events and community associations. Their goal is to inspire people to live their fullest lives by investing in their homes and neighborhoods. They accomplish this by marketing their business with promotional products useful in everyday scenarios like grocery shopping or youth sports and reducing the amount of single-use products used throughout their communities.
• Pens and notepads are always a staple at the Seminars they host throughout their surrounding communities.
• Water bottles were chosen to support community safety and awareness programs, helping to educate residents on how increasing the value of their community’s homes lead to safe places for their children to play.
• Brightly colored totes were targeted for decision makers and provided a huge billboard to showcase their brand and brand values.
FLIP PAD (SPIRAL) » NBF
Imprint Method: Full Color (Digital CMYK)
MOQ: 200 pcs.
Production: 5 days
LA JOLLA GUNMETAL w/STYLUS » AHB-C
Imprint Method: ColorJet TM
MOQ: 250 pcs.
Production: 72 hours
Color Options:
BIKE II - 20oz. SPORTS BOTTLE
» WBR-C
Imprint Method: ColorJet TM
MOQ: 120 pcs.
Production: 5 days
Color Options:
FLORIDA - SHOPPING
TOTE BAG » UFE-C
Imprint Method: ColorJet TM
MOQ: 50 pcs.
Production: 5 days
Color Options:
spread
the word
Prioritizing Employees
IDEAS: Any company who is looking to raise the bar on employee engagement.
City Ideas Architecture & Design has a 90% employee retention rate. Their management team credits the high retention percentage in part to their ongoing efforts of showing appreciation to their employees. From doughnut days to sales incentives and quarterly branded swag drops to each employee – they make appreciation a top priority. Messaging is carefully thought out and designed to share a combination of teamwork and pride in what they do.
• Promoting teamwork with messaging on a bag they can take to and from the office reminds employees that they are all working towards success together.
• Every architect needs a pen and pencil they can use to officially sign off on plans –a gift of high-quality writing instruments is the perfect addition to this swag drop.
• Early mornings on the jobsite require a tumbler that employees could take on the road, to the office, or anywhere in-between.
BOWIE PEN & PENCIL
GIFT SET » GHF-C
Imprint Method: ColorJet TM
MOQ: 25 pcs.
Production: 7 days
Color Options:
HAMPTONS - PREMIUM
TOTE BAG » UFH
Imprint Method: Silkscreen
MOQ: 50 pcs.
Production: 72 hours
Color Options:
GLAMPING - 14oz. DOUBLEWALL STAINLESS MUG » MUQ-L
Imprint Method: Laser Engraved
MOQ: 48 pcs.
Production: 5 days
Color Options:
5x7 SPIRAL NOTEBOOK » NFB
Imprint Method: Full Color (Digital CMYK)
MOQ: 100 pcs.
Production: 5 days
show appreciation
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