GOLDFOIL MAGAZINE - ISSUE 06 - REINVENT

LUPE GAJARDO

Lupe Gajardo is a fashion brand established in 2009 in Santiago, Chile, focused on womenswear. Her eclectic design proposals are fresh and contemporary, and her recent collections have turned genderless, with bold silhouettes and pastel and fresh colours.

This season Lupe Gajardo provided us with a film showcasing her work and allowing us a peak behind the scenes in a very humorous and down to earth approach. Opening up with an apology for not providing a full collection while a vehicle outside passes by reinforces the statement of many designers within the industry this season. We are all eager to continue creating and are looking for the end of the pandemic, in fact many in their AW collections have featured notions and ideas of a post pandemic world with a drop of nostalgia to the old times. The main inspiration behind Lupe Gajardo’s AW21 collection is embracing the new ways of living driven by the latest world challenges. This new way of living has allowed the designer like many across the world to look at ordinary everyday activities and objects oftentimes overlooked now considered essential and precious. In the case of Gajardo, as a consequence of this period, the brand evolved from manufacturing unique and one off pieces, to presenting their first ready to wear collection, while remaining true to the original identity of the brand - with the importance of quality, art, and personal expression in everyday life.

The technical area becomes a source of inspiration itself as a result of the maturation and priority devoted to our experimental pattern - zero-waste; This entire collection (except for 2 garments), is made from a rectangle or a square. Each piece uses the entire textile cloth (100%) leaving zero waste in its cutting and tailoring process.