Facts
J U ST T H E
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lack Friday is an annual tradition for many shoppers, as retailers offer deals beginning the day after Thanksgiving (and sometimes that very evening), ushering in the busy holiday shopping season. 2020 was a slight exception to this trend due to the COVID-19 pandemic and the quarantine that ensued. However, retail analysts predict that the push toward online shopping during Black Friday
WORDS BY CHRISTIAN FELT
will continue throughout the 2021 season, but they also expect large numbers of people to return to shop in-person this year. Read on to discover the origin and trends surrounding this American tradition and how the pandemic impacted the annual event.
100
2020 was a record-breaking year for online shopping, with over 100 million consumers who shopped online.
37 14.13
Average savings on Black Friday specials are 37 percent.
Black Friday 2020 (Thanksgiving and Black Friday) raked in a total of $14.13 billion in online sales. That’s $9.03 billion spent on Black Friday and $5.1 billion spent on Thanksgiving, a 19 percent increase over 2019.
Sources for this information include: the National Retail Federation, Adobe Analytics, The Balance, and Statista 36
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