and her team constantly read testimonials, comments, and posts from followers of the program and design updates and launches according to the needs of their devotees. Dedication to audience engagement and how best to serve the Whole30 community is the cornerstone of the brand’s extraordinary success. “In today’s social media-driven, shortattention-span world, where everyone is your competition, that’s an outdated path to success and longevity,” declares Hartwig of the antiquated business models of yesteryear. Whole30’s rising popularity has led to unconventional, lucrative business opportunities, including several brand partnerships, trademark licensing to meal delivery service Blue Apron and Whole Foods Market, and affiliate programs with up-and-coming health food mecca Thrive Market. Whole 30’s impressive growth as afforded Hartwig and her five-year-old son financial freedom. “My son and I are financially secure and I’ve been able to help my family with some projects, which makes me very happy.” And, that’s the whole story. instagram.com
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