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SMOOTH SAILING:
WORLD TRADE CENTER UTAH MINIMIZES THE PAIN POINTS OF INTERNATIONAL EXPANSION B y Julia Breinholt-Pappas, WTC Utah Marketing Communications Director, and Charlotte Serage, WTC Utah Inside Sales and Special Projects Manager
Going global with your business means navigating language barriers, logistical issues and regulatory controls. These things can be daunting and complex, even for large companies. But global expansion also offers immense opportunities — if you are ready to put in the work to capture them. Utah businesses willing to endure short-term growing pains will set themselves up for longterm gain. Ninety-five percent of the world’s consumers reside outside of the U.S. Your best customers may be half a world away, waiting to discover you.
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